Since mid-June, CCTV has been promoting "Soldier Assault" at various time slots of a set of programs, as well as in the media. Pen "Fun" Pavilion www.biquge.info

Although he is reluctant to admit it, Ye Leiyang must admire CCTV's platform, and people do have the confidence to call the major TV stations across the country. According to the information he got, after the news of "Soldier Assault" landing on CCTV's prime time spread, advertisers approached CCTV's advertising department one after another.

On the penultimate day of the broadcast, news came from the advertising department that the advertisements for "Soldier Assault" were now full, and 50 million were sold in the time period after "News Network". There were 28 million between the first and second episodes, for a total of 78 million, and that's just when "Soldier Assault" didn't air.

When I got the news, not only Anna, but even Ye Leiyang himself was surprised, I didn't expect this advertising fee to be so high, no wonder those later TV series desperately squeezed towards the door of CCTV.

Gao Xiu is also a smart guy, he took this opportunity to immediately report to the above, asking to postpone the broadcast time, and he could earn an extra advertising fee if he broadcast one minute later.

In fact, Gao Xiu also wants to learn from Mango Taiwan, an episode of the TV series is cut into three sections, and at least ten minutes of advertising time is added in the middle of each paragraph, how much profit does this have?

There's no way, who let him not have this power, otherwise it would have to be a TV series inserted in an advertisement.

In the end, CCTV gave a decision, that is, after the first episode of the CCTV TV series, that is, the second episode after the first episode of "Soldier Assault" was broadcast, it could be cut when the ending song was broadcast, so as to gain about a minute for the TV drama department.

One minute is better than nothing, Gao Xiu and the advertising department discussed, this minute of advertising costs will be sold in the form of auction, at the auction on June 30, a health care product bought the advertising time at a sky-high price of 30 million, and will create a prepared advertising film in the form of three consecutive broadcasts to land, starting a round of nutrition advertising bombardment.

One hundred and eight million!

Everyone didn't expect that when an episode of "Soldier Assault" was not broadcast, the advertising fee was actually sold for 100 million! This made Gao Xiu can't help but scratch his head, this is too exaggerated, right?

As everyone knows, Ye Leiyang knows too well the development of the advertising industry in China at this time, and those big companies will not be stingy with the checks in their wallets for the sake of CCTV's platform.

"Boss, Gao Xiu called again." In Anna's office, she said to Ye Leiyang with a helpless face.

Ye Leiyang was stunned: "What is he calling for?" ”

Anna smiled bitterly: "Naturally, it's for advertising money." ”

Hearing this, Ye Leiyang frowned: "What, he wants a commission?" ”

This is a very normal thing in the industry, it belongs to a kind of gray income, Ye Leiyang had arranged for Anna to send a lot of benefits to CCTV, including Gao Xiu, but I didn't expect this guy to be satisfied.

Unexpectedly, Anna smiled bitterly, shook her head and said, "It's not because of this, it's that he wants us to cooperate with the hype and increase the advertising fee of the TV series a little more." ”

Yes?

Ye Leiyang was confused, so he listened to Anna explain: "Gao Xiu seems to be promoted, if the advertisements for this TV series can sell a little more, he may be ......promoted."

As soon as he said this, Ye Leiyang understood, in the final analysis, Gao Xiu is for political achievements.

Since it's for political performance, it's much easier.

Ye Leiyang smiled and said to Anna: "You can suggest that he turn a prime-time TV series into a theater, well, such as Huayi Golden Theater, with such a name, when the time comes, you will see if those merchants will rush over desperately!" ”

This has actually been done by Mango TV and major TV stations in later generations, but CCTV has not tried it at this time.

Anna's eyes lit up and she passed the news to Gao Xiu.

After Gao Xiu heard this idea, he was overjoyed, and after discussing it with the person in charge of the advertising department, the two of them jointly reported to the station and asked for the sale of a set of prime file naming rights.

It's just that he was disappointed that the report was not approved by CCTV.

The reason is very simple, because the ratings on the first day of "Soldier Assault" were not as good as expected, and after the first two episodes were broadcast, the ratings were only less than 15 percent, and they were not even as good as the previous TV series.

What's going on?

When the statistical table of ratings came out, everyone was dumbfounded, to be honest, if it was an ordinary TV series, the premiere ratings would be 15 percent, which can be called a good result. But the problem is that this is CCTV, this is a TV series that CCTV bought for tens of millions, but the ratings are only 15 percent, and Gao Xiu only feels that he is not far from the day of being expelled.

Gao Xiu was really anxious, the ratings came out in the middle of the night, but he didn't fall asleep all night, and when he looked at it the next morning, his eyes were all bloodshot, and the corners of his mouth were also blistered.

At this time, the next day's "Soldier Assault" began to be broadcast, and Gao Xiu received a call from Zheng Xiaolong: "Old Gao, how is it, is it on fire?" ”

Gao Xiu smiled bitterly: "My big director, can you not get angry, what is this stuff in front?" ”

Zheng Xiaolong smiled: "With all due respect, this TV series has never been a work that can attract people at the beginning. Don't talk about you, even me, wasn't I deceived in the first place? ”

Gao Xiu was stunned for a moment, he remembered what Zheng Xiaolong said to him at the beginning, even a director like Zheng Xiaolong gradually liked this drama after watching a few episodes.

Thinking of this, Gao Xiu gritted his teeth: "Okay, I'll wait!" ”

Surprisingly, the ratings of the third and fourth episodes have increased slightly, perhaps because the plot has developed to the military camp, and the audience prefers the silly Xu Sanduo, so the ratings of these two episodes have come to nearly 20%.

Then on the third and fourth days, the ratings of "Soldier Assault" stabilized at a little more than 20 percent, although it is not outstanding, but at least it is acceptable.

But even so, Gao Xiu also took on a lot of pressure, and many people were talking about it, saying that he spent tens of millions of dollars to buy back a bad movie that was not worth so much investment from CCTV.

This kind of discussion continued until the ninth episode of "Soldier Assault" started!

ps: The fourth update, ask for subscriptions, ask for monthly passes, ask for rewards! Welcome to join the genuine subscription group 191504984 and request to subscribe to this book. (To be continued.) )