While continuously expanding his business empire, Lu Chong is also building his own business network. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

There are some industries that he is not very interested in, but he knows the development of those industries in the next 20 years, so he took the time to make some forward-looking reports on all walks of life, and handed them to some Yanai who have the same temperament as himself, and their families belong to those industries.

In addition, in his commercial endorsement, Lu Chong also chooses those products with texture that can survive for a long time, and the products he chooses are like his TV series, movies, and music, which have a long-lasting vitality...... At least until 2017.

must not be like a certain big-name movie star, endorse Xiaobawang, Xiaobawang went out of business; endorsed Aiduo VCD, and the boss of Aiduo was imprisoned; Endorsement of Fenhuang Cola, Fenhuang Cola is gone; endorsed Caddy Automobile, which only sold more than 900 vehicles nationwide; endorsed Overlord shampoo, and was found to be carcinogenic; endorsed the missing dumplings, which were detected to contain germs and removed from the shelves; endorsed Japan's Mitsubishi Motors, and as a result, a recall occurred; A real estate company held a development conference at the Jinling Museum and invited him to sit in the old man's house, but the person in charge of the museum was suspended for only one day.

Lu Chong came to endorse, he definitely does not endorse Xiaobawang, but will endorse backgammon!

Before 1989, Xiaobawang was still a small factory with a loss of 2 million yuan. In March 1989, Duan Yongping joined Xiaobawang and decided to do the video game console business. In 1991, Xiaobawang Electronic Industry Co., Ltd. was established. Three years later, the output value of this small factory has reached 1 billion yuan, and it was officially named Zhongshan Bawang Electronic Industry Company. The game console officially started as the capital of the little overlord.

Red and white machines entered China in the late 80s, appeared in Chinese shopping malls in the form of parallel goods, and quickly became a game console that urban children rushed to buy. However, due to the huge market demand, the lack of parallel supply and piracy, a large number of imitation FC game consoles quickly appeared in the domestic market, among which the most influential is the Xiaobawang game console. In 1994, Xiaobawang launched the second-generation computer learning machine, and at the same time hired international martial arts superstar Cheng Long to shoot advertisements, and its advertising slogan "Jackie Chan Xiaobawang" is well-known.

In August 1995, due to disagreements with the senior management of Yihua Group, which belongs to Xiaobawang Electronic Industry Co., Ltd., Duan Yongping submitted his resignation, took away 3 production and 3 developers of Xiaobawang, and founded BBK in the same year. Due to the gentleman's agreement with the senior management of Xiaobawang, BBK is not allowed to compete with Xiaobawang in the same industry within a year, BBK began to make student computers and telephones, BBK cordless phones only took two years, and accounted for the first share of the national cordless telephone market. By the end of 1998, BBK VCD had successfully entered the top three in the industry, while Xiaobawang gradually went downhill.

After the 21st century, the game console market was controlled by giants such as Sony and Nintendo, and learning consoles were gradually replaced by popular computers. Xiaobawang can only make subdivided products in the education market, and has since faded out of people's field of vision.

Soon after the establishment of BBK, Duan Yongping divided the company into three major parts according to its business, one is the educational electronics business, which is responsible for Huang Yihe, mainly engaged in a bit of readers, learning machines, etc.; One is the audio-visual business, which is in charge of Chen Mingyong, mainly engaged in VCD, DVD, MP3, Blu-ray DVD, etc.; The other is the communication business, which is in charge of Shen Wei, mainly engaged in cordless phones, backgammon music mobile phones, etc.

By the beginning of 1999, Duan Yongping restructured the BBK company according to the changes in the competitive environment at home and abroad, and established the three major businesses into three independent companies according to the relationship of people going with things, independent equity and no subordination to each other. As independent legal persons, the three companies are not implicated in any way with each other, if we must say that the relationship, that is, some individual shareholders (Duan Yongping, Shen Wei, Huang Yihe, Chen Mingyong, etc.) hold the shares of the three companies at the same time, of which Duan Yongping holds about 10% of the shares of each of the three. In the initial period of time, in order for the three companies to develop rapidly, they shared the name of BBK and about 80% of BBK's original business channels.

In 2001, under the cooperation of Duan Yongping, the three companies spent a total of 30 million yuan to register OPPO. However, because Shen Wei and Huang Yihe had no intention of joining OPPO, Chen Mingyong directly bought out the permission of the OPPO brand. In 2002, Sony, Philips, Panasonic and other companies demanded that China's DVD industry pay royalties, and Xinke almost disappeared, and Chen Mingyong's life was not easy, and he decided to devote himself to OPPO. In 2003, in order to develop in the field of mobile communications, Chen Mingyong established Guangdong Opal Mobile Communication Co., Ltd., that is, OPPO mobile phone.

Shen Wei is in charge, the main communication business of BBK communication technology, is regarded as the backgammon group descendants, the "BBK" logo in the era of feature phones is basically the impression of most people. In 2011, according to the development needs, BBK communication technology launched a new trademark for its smart phones - "vivo", after several years of development, gradually consciously remove the BBK logo, it became the later Vivo Mobile Communications Co., Ltd.

In the domestic mobile phone market, vivo and OPPO compete in a completely different way from other companies, and they segment the market and stand firmly in the domestic mobile phone stall of two or three thousand yuan after intensive cultivation experience.

According to IDC, an authoritative data agency, OPPO has become the No. 1 brand in China's mobile phone market in terms of shipments in 2016. As of the beginning of 2017, more than 100 million young people around the world are using OPPO camera phones. In February 2017, IDC released the global smartphone sales data in 2016, and vivo mobile phones ranked fifth.

IN 2016, THE TOP FEW DOMESTIC MOBILE PHONE SHIPMENTS OF VIVO AND OPPO WERE ALL BORN FROM BACKGAMMON, SO LU CHONG WAS STILL STUNNED WHAT TO DO!

Invest in backgammon and grab the equity of backgammon! Just like other Yanai of the same level!

He first gave BBK an endorsement, unlike in the past, when manufacturers took the initiative to find celebrities to endorse, Lu Chongmao recommended himself.

Duan Yongping didn't know Lu Chong's origin at first, and wanted to reject Lu Chong on the grounds that Lu Chong was not too popular.

Lu Chong smiled faintly and turned to leave.

Then, Duan Yongping felt unprecedented pressure, pressure from all sides, and BBK was pressed to the point of bankruptcy.

He asked one of his provincial backers at that time to ask, and then he knew what Lu Chong's origin was, and sorted out Lu Chong's fame well, as if his reason for rejecting Lu Chong was too angry, so he hurriedly went to visit Lu Chong in person, all kinds of low profile.

In the end, Lu Chong wrote a song: "No one asks me if I'm doing well, which is more important, reality or goal, running all the way every minute and every second, there is no less worry at all."

There are always people like me who have worked hard to go through this, loneliness and applause are actually needed, who can predict the success or failure, the blood is destined to burn!

There is justice in the world, there is always a reward for paying, it is better to do what you say, do the best! Backgammon! ”

Lu Chong and Yu Quan sang the song "Backgammon" together, and Lu Chong endorsed various products of Backgammon.

Of course, endorsement is just the beginning, Lu Chong spent a huge amount of money to acquire Duan Yongping's shares, Duan Yongping's original shares were 70%, and then only 19% was left, Lu Chong mastered 51%, and then the VIVO and OPPO that were separated were also completely controlled by Lu Chong, just like that, except for Huawei, which Lu Chong could not interfere with, other mobile phone brands had already been controlled by Lu Chong in advance.

On the surface, backgammon is still Duan Yongping's, but in fact, he is a professional manager, a professional manager who has to work hard, and it is impossible for him to retire early like that life, and it is impossible to buy NetEase's shares in 2002 like that life, because NetEase is also controlled by Lu Chong.

Since the other Yanai are even more ugly, why should Lu Chong be a humble gentleman, he will stand in advance of these emerging industries that other Yanai looks down on, and let those Yanei eat the old ones!