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The Inception team arrived at the London premiere and was wildly sought after by fans.

Because the movie was released in North America to great acclaim, and there was a lot of commotion, in the United Kingdom, the Inception team was also welcomed even more than Los Angeles. Subsequently, the Inception team divided into two groups, leaving one team in Europe to continue the promotion, and Hu Yifei and the other pair rushed to Asia non-stop, because the Chinese premiere was waiting to start.

However, this is only part of the offline publicity, and the family pictures teamed up with Warner to launch an alternative publicity campaign.

In addition to the regular publicity mode, the marketing team of "Inception" used viral marketing methods this time to make people more impressive. In fact, when "The Hangover" was released, there was already viral marketing.

Although viral marketing is no longer a mysterious word since the box office miracle of "Blair the Witch" in 1999, there are not many that can really make good use of it. And the so-called "viral marketing" also requires the work to reach a certain level. It needs to spread and spread information like a virus through the user's word-of-mouth propaganda network, which is strictly a word-of-mouth communication created and promoted by artificially.

Nowadays, with the advent of the big Internet era, rooted in the change of interpersonal communication methods in the Internet era, more and more filmmakers have begun to pay attention to online publicity, no longer limited to traditional publicity, and have begun to use this new media to promote their works.

And the viral marketing model of "Inception" is also ingenious. The official website of "Inception" was opened as early as the start of filming, and there is only one spinning top on the homepage - how the spinning top is related to the plot is not announced by the family studio. Then one theme after another was released for people to participate in posting their own absurd dreams.

After the movie was released, peripheral product toy manufacturers also began to move, and a batch of customized spinning tops has now been sold out of stock. A small prop may not have played much role at first, but with the release of the movie, people will be crazy about wanting a similar spinning top. That little spinning top is the best gift.

Such a wide range of publicity, coupled with the unexpected audience reaction after the premiere, also began to create the box office success of "Inception".

Just as the media speculated, "Inception" is a real bombshell for Hu Yifei to grab money.

The word of mouth was overwhelming, the rave reviews were overwhelming, and the audience lined up all night...... It seems that it is not an exaggeration to say that it is a blockbuster, and when the North American box office data for the opening day of yesterday May 15 was released, the world was shocked again!

The 3,800-theater theater release line is not that big.

Compared with the opening scale of more than 4,000 theaters in "Mission Impossible", it can be said to be very subtle. As a movie with an investment of 150 million, this start can only be considered medium.

Although it was a 3,800-theater theater screening, only 1,380 theaters opened at midnight on Thursday, May 11, and grossed $8.5 million. In fact, this result can only be regarded as average in Hollywood's all-time midnight performances, which is more than half of last year's "Star Wars Episode 3" midnight performance record of $16.9 million in more than 1,900 theaters.

The midnight show is just a time period for word-of-mouth transmission, and the real outbreak is still during the daytime hours on weekends. The next day entered the weekend, officially kicking off the box office storm in 3,800 theaters across the United States.

Because the word-of-mouth is too rebellious, the audience who has seen it is talking about it, and the media has received rave reviews, even if the audience is disdainful under this crazy word-of-mouth, they must be aroused by curiosity. Especially the debut of the IMAX movie, the amazing special effects were bursting, which directly led to the difficulty of finding tickets in several IMAX theaters the next day.

The IMAX theater is almost full, and countless theater owners have seen business opportunities. Theaters without IMAX actually have a lack of business, and those theater owners suddenly broke out in a cold sweat, regretting why they didn't renovate the cinema in the first place.

On this day, the Inception team was still in London. But the box office still came out, with a single-day result of 38.38 million US dollars.

With the shocking data of 38.38 million US dollars on the day of the premiere, it defeated Hu Yifei's own "Hangover" premiere record in one fell swoop.

Released in three days on the first weekend On May 12~14, "Inception" continued to win $40.25 million on Saturday and $35.62 million on Sunday, and the North American premiere of $114.25 million on the opening weekend of the opening weekend, strongly topping the North American box office weekend champion. If you count the 8.5 million box office released last Thursday night, the premiere result of "Inception" is already an excellent result of $122.75 million. Although it can't be compared with "Star Wars Prequel 3", this kind of achievement falls on an original non-sequel science fiction work, which directly shocked the attention of countless people.

It can also be regarded as breaking the opening weekend box office record for non-sequel and original films in North America.

This is the amazing opening day box office result of "Inception", and it is no wonder that Erica opened her mouth in surprise when she saw the data.

"Crazy, all crazy!"

Who would compare "Mission Impossible 3" together, it is not an order of magnitude at all.

According to multiple investigations by reporters, tickets for the IMAX theater of "Inception" are particularly popular and have been sold until next Tuesday, and if you buy tickets later, you may not be able to watch them until next Wednesday. Especially for audiences in some remote areas, they have to drive for dozens of kilometers to queue up at the entrance of the IMAX theater, and there is a rare phenomenon of long queues to buy tickets, which is simply astonishing.

With such a developed film and television industry in Hollywood, this phenomenon of waiting in long lines to buy tickets has not occurred for many years?!

Under this strong ticket sales performance, the performance of "Mission Impossible 3" in the second week was only compressed to $24 million, and the cumulative box office in North America was only $80 million, temporarily ranking second.

……

"Inception" broke 100 million at the box office in North America in the first weekend, and the news came back to Asia, and it was not hesitant to drop a nuclear bomb in Asia.

Ang Lee just won the Oscar a few days ago, and Taiwanese filmmakers collectively have a long face, although this has nothing to do with them, but it can be regarded as crushing Hu Yifei.

Unexpectedly, as soon as he turned around, he was beaten by Hu Yifei and stumbled!

The opening weekend box office was $114.25 million, and the cumulative North American dollar has exceeded $122.75 million, "Oh my God, is this achievement created by the Chinese?" ”

"Oh my God, my wife is coming out to see God!"

Countless people exclaimed, saying that they could not accept it. The Japanese are sour, is Chinese movies going to rise, South Koreans can't bear it, and several commentaries want to find out evidence to prove that Hu Yifei is a Korean Smecta.

In Hong Kong, even though the film has not yet been released, it has also caused a huge sensation.

"Welcome back to Phoenix Satellite TV's Chinese channel, the program "Entertainment Storm", I am the host Shen Xing! Yesterday, the new work "Inception" by the great director Hu Yifei was released worldwide, which immediately caused a huge sensation. ”

Entertainment information programs and some news programs around the world are paying attention to this major event in the film industry and reporting the latest developments of "Inception"! (To be continued.) )