Douban, that's really a long memory. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

The slogan "Our Spiritual Corner" has hit many people, and it also shows Douban's unique positioning.

That year, Hu Yifei broke into Douban in an ignorant way, and then followed the ups and downs of Douban all the way.

In the eyes of some people, Douban is dispensable, but in the eyes of others, Douban is irreplaceable.

Other websites are like a miscellaneous courtyard that can't be closed, a supermarket with a shopping frenzy or a building that doesn't get along with its neighbors, only Douban is well-founded for offense and defense, advancing and retreating freely, and after a short rendezvous, you can sneak back to the cold place of the sea and the sea.

It is not easy for Douban in later generations to always occupy a corner in all kinds of websites with ups and downs, and even become a "pure land" of the Chinese Internet.

The term "spirit corner" is, to a certain extent, anti-social, escapist, and the opposite of the square. Although it is similar to a "tree hole", it is not like a meal because it is almost unused, so it has become a place to confide in your heart and show your true self. Douban in later generations is already a social network with 130 million users, but it can still maintain the "tranquility" of users' own territory, allow users to advance and retreat, and even play the "stand-alone version" all the time, which is the unique feature of Douban as a social network.

Hu Yifei made movies before, and wanted to find reviews on the Internet, but there was nowhere to find them, so he felt that something was missing. Only now do I realize that such an important place is missing.

In my memory, Douban seems to have only been founded in September 2005, no wonder Yang Bo is still busy with his donkey net. Regardless of whether he thinks about it or not, Hu Yifei plans to figure it out himself.

Fortunately, Yang Bo didn't let people wait long, and took the initiative to call Hu Yifei the next day and make an appointment to talk about it together.

So, in the same coffee shop, the two expressed their opinions. One person and one computer, a lot of nonsense, the more I talked, the more energetic I became, so that the little girl in the café continued her coffee n times, and finally reached a basic consensus. Hu Yifei invested, Chen Bo took his team to build the website, and Hu Yifei accounted for 51% of the company's shares.

As soon as this year passed, it immediately became a major event, and it also gave Hu Yifei a sense of accomplishment.

The script creation fell into a bottleneck, so he simply put it aside for the time being and dealt with the matter at hand first. Not only Douban, but also social networking sites. After more than half a year of hard work, Hu Yifei's was finally successfully launched on February 1, 2004.

It was a huge encouragement because he got ahead of Xiaozha.

In the past, it was a website that was only open to college students, and it strictly restricted registration, and it needed to go online within the specified university IP address to register an account. In this way, development is very slow.

But there are disadvantages and advantages to this approach, as it guarantees the purity of the users, thus forming the characteristics of the intranet, namely "sincerity" and "trust" - most users use real names, real information and real photos. Each user has their own profile and personal page.

Users can interact with each other in a variety of ways: comments, messages, and comment logs. It also provides a convenient and fast aggregation function to help users find people who have something in common with them, and also provides other special columns for college students.

But this approach obviously does not work in China.

Because there are still some places that regard the Internet as a flood demon. Even on university campuses, the internet is not well developed, and only some prestigious schools have active BBS.

If you only focus on the campus, then the user group is too narrow.

China's network development is always lagging behind, according to an unspoken rule of the cloud Internet industry: the fresh distance between China's Internet and the American Internet is 9 months.

Nowadays, China's social networks are still in a very primitive state, except for QQ, which can be called a social network, and the only thing that can be called a social network is the blog business that has just emerged. However, the number of Internet users is increasing exponentially every year, and they are desperate to reach out to more of the online world, which is typical of short supply.

But the development of the Internet has always brought surprises, and the emergence of blogs and the subsequent rapid development have confirmed this once again.

From 2002, when blogs were first introduced to China, the number of domestic blogs was less than 10,000, and by the end of last year, that is, at the end of 2003, it had reached 200,000. If the HIA continues in the original space-time route, it will be about 2 million by the end of 2004 and 16 million by the end of 2005.

This has to mention the name of one person, Chen Tong, vice president of Sina.com, and it is his celebrity strategy that has accelerated the popularity of blogs. Hu Yifei still remembers how the talented girl Xu Jinglei was called the queen of blogs after the blog became popular, and the scenery was amazing. She showed her talent on the Internet, exerted her usual humorous and ridiculous Xu style, and did her best to laugh and scold, making her blog number unbeatable.

There are also spicy comments on Han Han's blog, etc., which always put him in the news focus, and the Han Han incident has become a topic that cannot be avoided in those years.

After that, the blog became popular and messed up, and then quickly fell silent.

This is a common feature of Chinese networks.

There aren't many websites that can get past that hurdle.

But now it's different, the blog is not yet popular, but Hu Yifei's version has been launched, what kind of impact will it bring to the blog? What kind of changes will it bring to China's social networks? Will he be as hot as the school's intranet, and will die faster? Can you still go abroad and become the one who attracts the attention of the world?

Everything is unknown.

Hu Yifei is now excited.

even put down the script that had always given him a headache, and ran to his "Feixun Technology" all day long, and even the film and television company rarely stayed.

The news of [Hu Yifei starting a business and opening a cross-border network company] also quickly spread to the Internet, attracting the attention of a vote of netizens.

Curious netizens clicked on the advertised hot website, and the login interface was very simple.

There are users who want to register, and there are quite a lot of requirements, real name, idea email, male or female, date of birth, "What a broken website, why don't you let people fill in the ID number directly!" ”

Not to mention, Hu Yifei almost wanted to do this, but fortunately, reason persuaded him. And there is also a note after the birthday date: "Please be sure to fill in the real information!" There is also a note at the end: "Why do I need to provide a date of birth?" to explain the necessity of this set of data.

Hu Yifei registered a real account for himself, uploaded nine latest photos every day, and was very enthusiastic to write updates on the latest situation.

Of course, this is the celebrity effect that later generations of blogs, Weibo, and WeChat have all played.

There is no need to expire and invalidate.

Hu Yifei not only played by himself, but also forced his friends to register and play together.

Tang Yan, Zhang Ziyi, Chen Kun, Liu Yifei, Zhou Capricorn and so on.

For celebrities who are not very familiar with it, it takes the form of pulling if you can pull it, and luring it if you can't pull it. Such as Xu Jinglei, Han Han, Xiaosi, etc., are all the main targets. Anyway, they don't have a blog now, so why not play my Facebook.

First inquire about the contact information, and then call in person to set the set almost, "I have a social networking site that is very fun, do you want to come and have fun?" ”

Han Han was speechless when he received the call, and said in his heart, buddy, are we very familiar. Where did you get my number?

But he was very cheerful, and casually agreed to look back. Hu Yifei cheekily urged, "Don't mind, if you have time, hurry up and register it, if you don't have time, I can also help you register." It's fun, let's play together, and by the way, help do publicity. ”

Han Han was learning to race a car, and he was annoyed, "Okay." You're done, contact me again. ”

Xiao Si had cooperated with the starting point once before "Phantom City", and the contact information was ready-made, and he agreed as soon as he told him, anyway, he is not famous now.

Xu Jinglei was weird, as soon as she heard that she was not looking for her to make a movie, she directly pushed it to her agent, and the first thing the agent said was, "How much endorsement fee do you give?" ”

"What? If you want friendship fee, please eat or not. Eldest sister, my small business is still filling in money, and I don't make a penny. Help, everyone is a peer, it's not easy to get a side hustle. ”

Xu Jinglei's agent was stunned and turned back to Xu Jinglei, and she was speechless for a while.

If you can pull it, you can pull it, and if you can't pull it, you can pull it first.

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