[Ask for a monthly pass, ask for a subscription, ask for a reward!] 】

Disney is always looking for breakthroughs, and the partnership with Pixar is the key to Disney's dominance of the animation market.

But that changed, and in 2003, seeing that the partnership was so successful, the two sides began to discuss a contract extension, and Disney wanted to continue to distribute all the animated films produced by Pixar in full power, but negotiations broke down in January 2004.

The main reason was that the then Disney CEO Michael Eisner and Jobs were at odds, and the two despised each other, Michael Eisner called the characters made by computer animation "very pitiful", and Jobs called the sequel made by Disney "very humiliating" and looked at each other wrongly.

In addition, in 2004, after the unprecedented success of "Finding Nemo", it achieved a global box office of $900 million with a production cost of $63 million. Jobs began to feel unbalanced, obviously he made things by himself, why did Disney share more money than himself, so he asked to share all the rights to the film with Disney, but Disney refused. So Jobs announced that he would no longer work with Disney after the release of "Cars" in early 2006.

Hu Yifei thought that Disney had completed the layout of Pixar, but he didn't expect that he had not started yet, so he was eating in the bowl and looking at the pot. Do you think that no one in Hollywood has a fancy for Pixar except Disney?

He immediately had an idea, saying, "We're giving up on the acquisition of Marvel and buying Pixar instead. This action must be swift, and Marvel's stock can also be slowly released at a high price to attract Disney's dollars into the market and drag them first. Erica, arrange for me to meet Steve Jobs. ”

"Okay, boss."

……

Once the takeover war began, it was a multibillion-dollar deal.

All eyes of Hollywood are focused on this, hoping who will win in the end. The stock of Marvel, which is in a state of "rushing", has been rising all the way since the day the news was released, and the happy Marvel shareholders have to hold parties to celebrate.

Disney Company Chairman Robert Iger is personally in charge of the Walt Disney Center and is in charge of the entire acquisition situation. ”

Gail, the head of the acquisition, said: "Mr. President, although the Marvel stock price has risen quite quickly, our work to absorb the shares in the market has been going very well, and we have now absorbed 11%. Contacts with Marvel shareholders have also been smooth, and they are reluctant to sell their shares to Chinese, preferring Disney. Just you know...... They are also businessmen, and it is impossible for us to give us preferential treatment just because everyone is white. And because the terms offered by Galenhu were so good that they are now unwilling to agree to our terms easily, this will inevitably cause us to have a greater cost to the acquisition work in the future. ”

Robert Iger nodded, absorbing 11% of the shares so quickly, it can be seen that Disney must be very popular now.

"Those guys are about to be driven crazy by the Chinese, right? Refusing to let go like this, what a bunch of vampires! ”

Gail laughed, "Isn't it." On the surface, he is reserved and gentlemanly, but in fact, he is a group of selfish guys behind the scenes. ”

Robert frowned, didn't he mean himself, "Okay, you go ahead and preside over the acquisition." He took one last look at the report, and always felt that something was wrong, so he couldn't help but ask, "Is there any movement over there Hu Yifei?" ”

"It's not clear yet, but he's just arrived in New York, and I'm afraid the jet lag hasn't even reversed. I don't think I'll be able to do anything until tomorrow at the earliest. ”

"I hope ......so," he admonished, "don't be careless, and deal with situations in a timely manner!" ”

"Yes, sir."

……

Hu Yifei met with Jobs, and things didn't go too smoothly.

Jobs is still Jobs, one of the smartest people in the world. After the collapse of the conversation with Disney, he did not immediately look for a new love, but waited to see the appointment and performance of Disney's next CEO. The smart Jobs knew that Disney could not do without Pixar, without which Disney would lose a lot, and the new CEO would definitely return to the negotiating table to negotiate terms with him.

Of course, if there is no Hu Yifei, the future will prove to be as Jobs expected.

Despite Disney's pivotal role in the field of animation, its strength is traditional 2D hand-drawn animation, which simply does not have much advantage in the market where 3D or computer-generated animation is rampant. With the rise of computer animation new armies such as DreamWorks, Disney's status as the big brother of animation has been shaken like never before.

Since 1994's "The Lion King," Disney has never been able to create a classic animated film on its own.

After choosing to cooperate with Pixar, the film was a big hit, giving Disney a taste of computer 3D animation. Now, Jobs, who failed to meet the conditions, announced that he would terminate the cooperation after the expiration of the term in order to blackmail Disney. Disney didn't believe it for a while, and left Zhang Butcher, so he ate long-haired pigs, and decided to replicate Pixar's success, being independent and self-reliant.

In November 2005, Disney released its first computer-animated film, "The Four-Eyed Chicken". Although the global box office performance of $279 million is good, even compared with Pixar's lowest-grossing "Bug Crisis", the global box office reached $363 million, and Pixar's highest, "Finding Nemo" even reached $864 million worldwide. Disney suddenly lacked confidence in Pixar's ability to replicate Pixar's success.

Hu Yifei knew that it would be difficult to take Pixar directly from Jobs, so he prepared for both from the beginning.

On the one hand, it actively contacted Pixar high-level shareholders such as Jobs, and on the other hand, it secretly acquired shares in the market. Pixar now has a market value of about $6.7 billion, and even if it is a direct hard buyout, Hu Yifei can afford it.

But Disney can't, although they have a huge market capitalization, they can't come up with so much cash.

In these days, a direct acquisition in US dollars is certainly much more popular than a replacement share, and you can also enjoy a preferential price.

In terms of films, "Pirates of the Caribbean 2" continued to earn $62 million at the box office in its second week of release, accumulating $258 million in North America. This record has the convenience of directly replicating the strong performance of "Inception". And there is a foundation for the previous work, and the overseas box office performance is also better than "Inception". For Disney, this is a huge win for their live-action films.

——It can be described as a double happiness.

The whole of Hollywood is watching the joke, and the family pictures has been in a stalemate with acquisitions, but they didn't expect to fail in a short time after Disney entered the market.

This seems to be a good lesson, just to warn some arrogant Chinese, "Hollywood is Hollywood after all, you don't come here to play with money, or honestly brush the basics, boy!" ”

The media is in a state of decline, and it seems that the acquisition of the family film industry is not conducive to how serious it is.

If the family film industry has been listed at this time, it must be a stock that has fallen sharply.

Even Scarlett had to come to comfort him and ask him if he had a business setback? Tell him not to be too upset, it's Disney after all.

But just when Disney was about to celebrate, the outside world suddenly broke out into a burst of fierce news.

Family Pictures has sold off nearly half of its Marvel shares and completed the acquisition of 28% of Pixar's shares, which is a full acquisition offer for Pixar.

Money deal, $2 billion to acquire 30% of the shares!

In an instant, the whole of Hollywood was a little short-circuited, "Oh my God, what did I hear?!" Didn't the family pictures buy Marvel, how did it suddenly become Pixar. (To be continued.) )