262, Meinianda went crazy

PS: Ask for anything on Monday, don't give nothing!

Jianghai's orange comes to cool at a fast food restaurant for seven yuan.

The supermarket ships from the food factory in Jianghai, and the price of the food factory is six yuan. Self-ask the supermarket is to make a profit, six dollars to buy, eight dollars to sell, this is the lifeline of the supermarket to maintain.

However, because the price of these eight yuan is more expensive than that of fast food restaurants, many hotels and small supermarkets prefer to go to fast food restaurants to purchase cars after the food factory cannot realize the purchase.

This was undoubtedly an omission, and after several major supermarkets joined forces to complain, Jianghai and the management of the food factory also refused to give these profiteers a chance.

Because there are too many speculative means, it is impossible to judge which customers are second-class dealers, so Jiang Hai simply raised the price of orange cool drinks directly and adjusted it to the same price as the supermarket, eight yuan a bottle.

In this way, the hot sales phenomenon can be dissolved, and those unscrupulous vendors see the same price, and no longer buy from Jianghai fast food restaurants, but go to the supermarket? Eight yuan, they buy and then resell, in fact, there is no profit, after all, a bottle of 500ml drink sells for more than ten yuan, and Chinese consumers are somewhat unacceptable.

So, these vendors and beverage manufacturers are thinking about whether they should produce any imitations.

Chinese people have always liked to follow the trend and imitate, first there was Wang Laoji, then there was Jia Duobao, first there was Red Bull, and then there was Dongpeng Special Drink.

Now that oranges are so popular, naturally some people want to make oranges again, or give them a fresher and more exciting name.

Because after drinking it a few times, the approximate raw materials and formulas, these merchants feel that they can get it out of their own way, so they have this idea.

There are many pretentious food factory owners in the capital, and they certainly don't want their drinks to be attacked and defeated like this.

Especially the big brother of the monopoly, Pepsi and Coca-Cola, who have Mirinda and Fanta respectively, are also orange-flavored. They felt that this orange was simply robbing them of their own way of life.

This is to force yourself into a desperate situation, if you don't fight back and plagiarize, I'm afraid this orange will really drag down your own business.

A battlefield without gunpowder has sprouted, and all forces are secretly fighting. The heads of Mirinda and Fanta worked at full speed, increased the motor, produced and developed it day and night, and they began to secretly make zuò oranges according to the recipe. He is not afraid of any trademarks, patents, or others saying that he is plagiarism, including lawsuits.

He is the boss of the beverage industry, and he has produced Julaishuang, which can also be said to be a product independently developed by himself.

When the time comes, dry the oranges and turn them over!

Fight a lawsuit and settle it with your own money, what's not to do!

In fact, PepsiCo can't just follow Jiang Hai just because of an orange, and any product always has a fresh period. PepsiCo didn't think that this orange would become a classic at first.

However, PepsiCo is not just a beverage company, it also operates snack foods, and behind this Fan Fan fast food, his food factory, his farm, his ranch, and his background make PepsiCo's leadership in China uneasy......

Five years ago, PepsiCo separated its own Pizza Hut, KFC. Focusing on beverage production, he tried to defeat Coca-Cola and monopolize the beverage industry.

But slowly, Pepsi discovered. In my five years, I did not reach the goal of the original plan, and there are constantly new challenges in the beverage market, and Coca-Cola has been competing for five years because of the similar taste of its own products. It's just a lose-lose situation.

The snack foods that they gave up, KFC and Pizza Hut are still hot, and the independent subsidiaries are doing considerable business, but PepsiCo has a loss in China.

Since it was a decision made in the past, no one was willing to admit defeat lightly, so the top management must firmly believe that they must continue to take the road of monopoly and dominate the drink.

Snack food can't be given up completely, the fast food KFC that Pepsi still has In the long run, Fan Fan may be his biggest enemy, so Pepsi Group sees Jiang Hai as a thorn in the eye and a thorn in the flesh.

Ouyang Yiming, the top person in charge of PepsiCo Group in China, emphasized in several high-level meetings that he must must, at any cost, develop Ju Lai Shuang, defeat Fan Fan, and defeat this Jianghai.

Certainly, he must not be allowed to continue to be hot!

……

Even if the price has risen, it is hard to believe that there are still a large number of people queuing up until two o'clock in the evening, just for the orange to be cool and willful.

In the past half a month, the search rankings of Ju Laishuang and Wayward Fish have been rampant and hit the top three.

It is even expected to surpass the previous Sino-Korean battle of the eggplant tomato girls in the top three, as well as the kitten system, and become the top of the list.

Interestingly, the top three on this hot search list are now Jianghai's industries.

He has become the most coquettish person to the letter.

The Jingmen store and the Olympic Village store basically closed at three o'clock in the first few days, and at seven o'clock in the morning, they had to continue a new round of work to welcome a large number of guests.

Several major international supermarket chains began to supply orange to the whole line, and the throughput and purchase volume increased significantly, and Jianghai's orange came to bring him a wave of gold profits.

Tens of millions, and then tens of millions, Jiang Hai almost can't close his mouth every day.

However, slowly, Jiang Hai discovered a problem, and now not only in China, but also in these international supermarket chains, the drinks are sold all over the world.

The retail price of Ju Lai Shuang in local domestic supermarkets is eight yuan, but when it comes to foreign countries, it is not the same.

In Europe, the price is four euros, which is equivalent to more than 30 yuan, and in the United States, the price is five dollars, and the yuan is almost 40.

In Australia, South America, Africa, there are many large markets, except for Africa to maintain the same as the domestic price, other places are growing exponentially, Jianghai orange to cool because of these partners, popular all over the world.

When the oranges are sold all over the world, the oranges on hand in Jianghai are in a hurry. Bigger problems arise as well.

A bottle of oranges for six yuan is supplied and exported by the supermarket, and it is sold for more than 30 or even 40 yuan, but he divides the most profits, but he only takes the wholesale price of six yuan.

This is not a smart approach, Jiang Hai realized that the supply contract pricing of these six pieces should only include Chinese mainland, excluding Hong Kong, Macao and Taiwan, and of course, excluding foreign regions, Jiang Hai decisively stopped the plan to continue to supply oranges to other regions.

It is only a few large supermarkets in the capital that cooperate.

In addition, Jianghai revised the version of the contract, requiring major supermarkets to stop selling oranges to countries outside of China. Implement strict regional pricing norms, and Hong Kong, Macao, Taiwan and foreign regions need to be priced according to local consumption conditions! (To be continued.) )