ps: One by one, the burden will be unraveled, and it has been a cool plot recently, begging for subscriptions, asking for recommendation votes!

Zhang Yawei said: "In principle, it can be achieved. If Mr. Jiang identifies this market, and all colleagues in the company also think that we need this user group, our technical team will work hard in this direction. ”

Jiang Haidao: "Of course, we undoubtedly need this market. Now that our plan has been decided, Zhang Yawei, you can come to my office. ”

After the meeting, Jiang Hai went to the office to have an in-depth discussion with Zhang Yawei on this issue.

"Jiang Hai, of course I know the most about the main group of people are these middle classes. If the kitten wants to grow strong enough, it must meet the needs of these classes. It's just that our products need a positioning, whether to take the high-end route, or to cover all the high, medium and low-end. We have to have a clear market positioning. It's like Yali only makes high-end machines, so those rich people think that Yali is a good thing, a good brand, as long as they buy Yapear, it is a symbol of status. ”

What Zhang Yawei didn't say very well at the meeting, she said it all in front of Jiang Hai.

"Yawei, I understand what you said, and I'm actually thinking about it. But for the positioning of Kitten Technology, I think there are two possibilities. First of all, it is a high-end machine, and this consumer must admit. And then on the basis of the high-end machine, can we have a cheap, preferential model to keep selling, this model is just to occupy the low-end users. I often think that why Sanxing can succeed is not his positioning, but that he really thinks about consumers and tailors them for consumers. Although we can't always have a suitable one for you, we can do it, and there will be one for you to consume. We have the ability, so why not try to make one of these? ”

Zhang Yawei said: "Jiang Hai, what do you mean, kitten mobile phones can specialize in the production of a cheap smart phone." to capture the market? ”。

Jiang Hai nodded, then shook his head again and said, "In this regard, it depends on your team's final plan." And I always need you to convince yeast that I don't want the company to have a divided voice. At least I think it can be operated in this way, our high-end smartphones make money, and low-end smartphones win users. 'Smart Kitten' is already a very good unique platform, with a very high degree of adhesion to users, and there is no need to exchange low-end smartphones for users. However, relative to the mobile phone market, the users of kitten mobile phones do not even account for a certain share. This is definitely not a good sign. ”

There is a problem of market share, and Zhang Yawei, the former CEO of Nokia, knows better than anyone else. Kitten Technology has entered the mobile phone manufacturing industry, but for the vast majority of businesses, the threat of kitten mobile phones is not high, because Kitten is almost a high-end user, and Yali Company is at the same height. Now he has defeated Yali, but he is not a threat to himself.

If this continues, the kitten will not be able to achieve higher achievements. In the eyes of others. You take your high-end route and have nothing to do with me. They know that not all brands can enter this high-end market. Although it is not so easy to win users and praise.

In addition to the high-end, then below. There are also middle and bottom markets. Almost 80% of merchants rely on these two markets to survive! These two markets also account for almost 70% of the market share. Those manufacturers are eyeing this piece of fat!

Zhang Yawei understood Jiang Hai's thoughts. After she understood Jiang Hai's strategic thinking, she agreed to try to explain and communicate with her team.

Everyone has the same goal to enter the low-end market.

After Zhang Yawei left, Jiang Hai turned on his computer boredly, in the design and development of mobile phones, the kitten mother has the most powerful resources, Jiang Hai wants to fight for its opinion at this time.

"Kitten, do you think we should open up the low-end consumer group?"

Rarely, the kitten actually wagged its tail and said yes.

"What do you mean that you support the development of new machines?"

"Yes. Kitten Technology's market share is still very small, and it is difficult to grow. If you can expand the market, it is a good choice for kitten technology. ”

"So low-end models. Mid-range model, do you have a design plan? Jiang Hai asked calmly. For Kitten Technology, software and hardware are equivalent to two carriages, and Jiang Hai does not want to give up one.

"Of course I have! You wait. The kitten then started to run on the display, and after a few minutes, Jiang Hai saw that the computer screen was not beating, and the kitten reappeared in the shot, and it nodded and said: "I just edited and designed the background, and there are currently a total of four models, two mid-range products, and two low-end products." The mid-range pricing is 2999 yuan, 1999 yuan. The low-end price is 1288 yuan, 888 yuan, however, the profit of the low-end product is very weak. We also chose relatively good production materials, which we had to do in order to maintain our brand. And in this case, if you want to make money, you can only win by quantity! ”

The kitten explained that all four models appeared on the screen at the same time, along with various specific parameters.

Jiang Hai knew that the kitten was very powerful, but he never thought that the kitten could be so awesome, and in just a few minutes, he completely finalized the models of the four mobile phones.

But it's not surprising that kitten technology stores advanced technology for the next few years, and in the future, these phones are stored zài, and kittens are just retrieved by its intelligence.

Looking at these four models, the front mid-range machine Qì is still more eye-catching, although it is not as good as the kitten AL, but it can still be seen that its appearance is beautiful, as well as the quality is high.

The more ordinary is a low-end mobile phone, but it is just an ordinary appearance, and it also surpasses other smartphone manufacturers in the same way in terms of product support for kitten intelligent voice operation. That is to say, when using the top, the functions are relatively complete, and the appearance is a little similar to the original Nokia machine, and the general appearance.

To put it bluntly, cheapness always has its disadvantages, and this point cannot be complete.

"Kitten, can these four models be put on the market now?" Jiang Hai asked curiously.

After thinking about it for a few seconds, the kitten shook his head and said, "Not yet, and it will be over this year at the earliest!" Because this year, I think we should still put all our energy into the kitten A1 mobile phone and the storm watch, we not only need market share, but also need to gain a foothold in one field. As for getting involved in multiple market sectors, it is not a matter of thinking about it in the short term! Therefore, we will have to wait until this year is over at the earliest. (To be continued.) )