Genuine leather clothing is expensive and not suitable for mass production, while artificial leather is a little inferior, affecting word of mouth. Xingze is currently not short of money-making projects, so it is still necessary to shrink to a certain extent in some aspects.

In addition, there is a most realistic problem, that is, Lin Shu knows that the design of these clothes is actually very old-fashioned, not unique, and not suitable for wearing in reality. Lin Shu personally likes any clothing with distinctive national cultural characteristics, but these clothes are good-looking and not practical.

There is a reason why modern clothing can eliminate ancient costumes.

What Lin Shu can do is only to bring cultural characteristics to modern clothing, rather than forcibly promoting ancient costumes. This practice is contrary to the times and will only make people lose their money.

Because of this cognition, Lin Shu is very sober and has not lost his mind because of the blind pursuit on the Internet. He firmly denied the speculation of many fans that Xingze would be fur clothing merchandise, which disappointed many people.

But this disappointment was only a temporary thing, and soon various copycat versions of clothes began to appear frequently, with high prices and poor quality, and Xingze officials did not spend more effort in this regard after several reminders and warnings. And as it turned out, the clothes weren't selling well - it was almost June, and who really wanted to buy fur?

But no matter what, the lack of market for imitation clothing has not affected the hot operation of Aragaku.

In mid-May, due to the popularity of "Infinite Time and Space", many large-scale online games in China generally looked a little sluggish in comparison. Many companies have also realized that the intelligence factor is already an important part of the development and popularity of all games.

Finally, in the next period of time, major game companies have revealed that they want to add some news to their games, including "planned", "under development", and "effective".

Among these companies, only Beichen released a heavyweight news in mid-May, claiming that the development of Beichen's new intelligent online game "Twelve Nights" has entered the final stage, and the first round of closed testing will be held at the end of the year, and all players are welcome to participate in the test.

Lin Shu had already prepared for this news, and even felt that it was a little late.

When Zheng Fangcheng showed him the relevant news, Lin Shu did not have any worry or anxious look, but calmly turned to ask Zheng Fangcheng: "Brother Zheng, what do you think the future development of the game industry should be?" ”

Zheng Fangcheng was stunned for a moment, and then fell into thought.

In fact, when Zheng Fangcheng first came to Xingze, he didn't know much about the game industry. At that time, although he could not talk about game insulators, his knowledge of this aspect was superficial.

He can't even name a few of the most influential game companies at home and abroad.

However, as time passes, after being immersed in this industry for a long time, Zheng Fangcheng slowly has a lot of his own understanding and opinions. Faced with Lin Shu's question, Zheng Fangcheng only thought for a moment before he spoke: "Although the marketing hype was very strong in the past few years, the big IP sold very hot, and the games sold well as long as they were stained with IP, but to be honest, the games that rely on IP and marketing are like a flash in the pan, and they are too fast." However, our own "Infinite Time and Space" has been relatively popular at present, and Beichen and several other online games with special features are also good. Recently, the marketing trend has not been as influential as before, and many people's trust in this type of advertising has also reached a low point...... I think that in the future game circle, it will mainly depend on creativity, technology and quality to win. ”

Lin Shu nodded and said: "The circle of online games is similar to the online literature circle in the early years, it was relatively impetuous at the beginning, and marketing accounted for a particularly heavy proportion. But with the precipitation of time, in the end, everyone still has to fight for creativity and production level. ”

"The more online marketing comes this year, the more mature it becomes. In the past, most netizens believed what others said, but now many people are no longer carried away by some rumors or advertisements. So in the future, the influence of various viral marketing methods will always slowly shrink - this has nothing to do with the epidemic or the trend, it is purely that everyone has slowly become resistant. In this case, the core of all entertainment culture must return to the essence, which is the idea and the level of system. ”

"Ideas are something that is easy to chase, and people who follow the trend have it every year. However, the quality of the game itself requires time and manpower to be carefully crafted, and there is no way to achieve it quickly. Our next goal is to always be at the forefront of fashion, always have innovative ideas, and perfectly display them with high-quality manufacturing standards. ”

Lin Shu smiled and said to Zheng Fangcheng: "We actually have such capital now, so Brother Zheng, you don't have to worry about someone learning from us and imitating us." It's because there are people chasing them that we have more motivation to distance ourselves from them. ”

Then he paused, then said slowly, "I think the future is the era of virtual gaming. ”

Zheng Fangcheng was stunned for a moment before replying: "In fact, most people think so, but no matter how you look at this thing, it's still a shadow." I tried the so-called virtual games on the market before...... No matter how you look at it, it's not as good as a computer online game. At least the picture is clear. ”

Lin Shu said: "The virtual games on the market are indeed a little worse, not to mention the maturity of technology, and many key problems have not been solved. Needless to say, it's definitely too hasty to come out with a virtual game now. But this technology is not impossible to achieve, and it is not as far away as you think. ”

"For example, Star Rail is actually planning to start related projects now. But the project we're going to start isn't the current virtual online game with glasses as a screen - it's actually very similar to our fitness equipment concept, and it's suspected of being duplicated. What we are considering developing is another form of virtual online game. ”

And this kind of virtual online game is a virtual online game with neural connection as the main game method.

At present, there is no published research data on this technology, but Lin Shu knows that there are already many companies at home and abroad that are studying this technology, but most of the research at this time is not very in-depth.

With the gradual surplus of funds, Lin Shu finally began to expand personnel in Star Rail not long after the launch of "Wild Soul", and separated a new research project through guò poaching and personnel allocation between projects.

This project is the research and development of the biological brain.

For the time being, the research and development of the biological brain does not involve neural interface technology. This is because the technology itself is an input and display aspect. At present, the relevant research of Star Orbit has only confirmed the basic hardware development, information transmission, and biological thinking and memory methods.

In this regard, the biological brain operates in a completely different way from a traditional computer. Since similar technologies have no technical foundation in the current society, Star Rail is actually starting from scratch, and it is foreseeable that there will be a huge investment of money and manpower in the future.

Star Orbit has basically achieved preliminary results in the research of light brain. The new optical storage and computing mode has entered the advanced testing stage, and its digital storage capacity and computing transmission speed are much higher than the most advanced similar devices on the market today. Lin Shu chose to start a new project at this time, just to combine the two brains, take advantage of each other's advantages, and lay the foundation for the research and development of virtual online games in the future.

The research and development of these projects requires sufficient funding.

At this time, the closest thing that Star Rail is to complete in the near future and has the potential to circle money and cash out is the three-dimensional printing technology. After Lin Shu accelerated the process in this area, the research in this area has made significant progress every day.

At present, there are five major series of raw materials for cloud printing series, namely cloud foam, cloud rubber, cloud satin, cloud metal and cloud ceramic. Although these five materials have different names, they have nothing to do with foam, rubber, or metal, and the main components are all highly malleable materials such as sugar fiber and carbon fiber in different proportions.

The shape of the cloud series materials of different classifications is similar, and generally shows a black-□□ end shape when not shaped. However, when molded by various means, they become various small props that are similar to their name in touch, but have a lighter texture and lack weight than plastic products.

Throughout the R&D process, Star Rail has developed not only the cloud material itself, but also the coagulant used to shape it, and the solvent used to dissolve it.

Traditional 3D printers use a variety of virgin materials, such as wood, metal, plastic, etc., which itself is polluting, more troublesome to shape, and extremely inefficient printing. Cloud printing technology is relatively convenient, it does not use some raw materials, so there is no need to use too complex processing processes, do not use thermal dissolution and other treatment methods, and there is almost no pollution.

Its specific workflow is to mold through the guò machine, set it with a coagulant, and finally apply it mechanically.

Of course, compared with most props made of various real raw materials, cloud materials have many flaws, such as although it is close to raw materials in texture, it is actually much lower in density, and it is not as strong as it. With enough force, even a child can easily destroy it.

There is also its own material, after long-term contact with air and water vapor, it will automatically fade and deform, and the general shelf life is three months.

But as a cheap one-off crash item, these are some acceptable flaws.

Tan Yuan said with some regret: "In fact, as a three-dimensional printer, its size is still a little too large, and it is not suitable for home use." If I had more time, I thought we could have designed it better, or made something else suitable for home use. ”