Chapter 63: An Unexpected Request
PS: Thank you to the helooooo brothers, thank you to the confused brothers of the 80s, thank you Dong Dong Dong brothers, thank you to the old man brothers at dusk, thank you for the teasing brothers, thank you for my reward to Brother Linghu Chong, thank you for every brother who voted for me for recommendation, I beg everyone to continue to support me, thank you. I'm going out today, so I'll send two chapters together.
For a newcomer, to be able to come up with such a capital, Song Yulong's courage is already quite great.
Since Zheng Xiao entered this office, he has been silently observing Song Yulong.
He felt that Song Yulong should not be the kind of person who patted his chest and opened his mouth.
But what kind of person he is can only be known after cooperation. But now, at least the other party's posture made Zheng Xiao feel Corporal Lixian's sense of respect.
However, Zheng Xiao felt that instead of taking the commission of ratings and profit growth, it was better to take the risk and directly replace it with part of the advertising resources in the "Superstar Face" program.
When the "superstar face program becomes popular again and the ratings surge, the price of its program interspersed with advertisements will soar, and at that time, some of the advertisements in their hands will let them taste the sweetness of the program's hot ratings for the first time."
"Mr. Song, do you think this is okay? I only need a guaranteed income of 50,000 yuan per issue, and other ratings improvement rewards and profit growth rewards, I don't want them all, you give me the advertising resources of my personal clothing accessories advertising sponsorship, and I will find the advertising sponsor, the same, the sponsor's sponsorship fee belongs to me, how about it? Zheng Xiao said.
For a popular first-class entertainment program, the guest with a high appearance rate is naturally a focus of exposure, the clothes on his body, the shoes on his feet, and the hats on his head, which are all very scarce advertising resources!
Why do brand-name sportswear brands like Nike and Adi sign huge clothing sponsorship deals with sports superstars?
It's because the appearance rate of celebrities is too high, they themselves are live advertisements, and wherever they go to promote the product, and their fans still buy it, they will enthusiastically buy the brand.
That's the star benefit.
If Zheng Xiao appeared in the "Superstar Face" show wearing Li Ning or Anta's casual clothes, and the clothes still wore the brand's eye-catching LOGO, how much advertising effect would it bring to them?
Zheng Xiao firmly believes that as long as he can help the "superstar face" to make it popular again, then this part of the guest clothing sponsorship advertising resources will bring him a lot of income.
Zheng Xiao's mention of yƬ surprised Song Yulong very much.
He naturally knows that such as the host's clothing sponsorship and guest clothing sponsorship were all chicken ribs in the stage before, and they were basically used as a partner for large cooperative advertisers who cooperated well.
Of course, this is also related to the influence of Fujian Satellite TV itself.
After all, it is not one of the top satellite TV channels in China.
Zheng Xiao made this request, just looking at the surface, it should be that Zheng Xiao suffered a big loss, and he didn't want to put real money, but he had to put the chicken ribs as a treasure and had to carry it in his pocket.
But in fact, it reflects Zheng Xiao's strong confidence in his own ability!
Because, only when the "superstar face" is truly made into a domestic super-first-class ace entertainment program with hot ratings, bringing massive audience resources, the sponsorship fee of guest clothing will rise, and it will become a scarce advertising resource that clothing brands are vying for.
It doesn't matter if the guest clothing and accessories sponsorship advertisement is given to Zheng Xiao, the station should not have much opinion on this.
After all, the sponsorship of guest clothing and accessories has not brought much real money to the station before.
Song Yulong thought of this, so he said with a smile: "Zheng Xiao, you have to think about it, do you really give up the cash rewards for ratings and profit growth, and choose the advertising right of guest clothing sponsorship?" ā
"Yes, I thought about it, Mr. Song." Zheng Xiao said with a smile.
"Well, I promise you!" Song Yulong also said very cheerfully.
"There is another question, Mr. Song, we have to make it clear." Zheng Xiao said.
"Zheng Xiao, you say."
"I don't think we have to sign a five-year long contract all at once, we can sign it year by year, and add this clause to each year's agreement: if there is no objection between the two parties within 20 days before the expiration of the contract, it can be agreed to renew the new cooperation agreement for the next year before the contract expires, how about it?" Zheng Xiao said.
"Oh? Zheng Xiao, what are your concerns, why don't you want to sign a five-year long-term contract with us? Song Yulong asked with a slight frown.
"Mr. Song, the agreement is only a formal limitation, if everyone cooperates happily, they will definitely continue to cooperate happily, and if the cooperation is not very smooth, everyone is very painful together, I estimate that no matter how long the agreement is signed, it is inevitable that the cooperation will be unsustainable, don't you say?" Zheng Xiao said.
"That's right." Song Yulong nodded.
"So, let's sign for a year first, if the cooperation is good, if the show has been doing well, it is possible to cooperate permanently." Zheng Xiao said with a smile.
"Okay, for the content of the show, what kind of advice do you have, Zheng Xiao?" Song Yulong asked.
"Mr. Song, I think that the duration of the one-and-a-half-hour program is a bit too long, so it is better to shorten it directly to 45 minutes, and the whole program is divided into three parts, each part is 15 minutes, so that it is convenient to intersperse advertisements in the middle." Zheng Xiao said.
"Yes, so did I, I thought that as an entertainment show, the duration of 'Superstar Face' seemed too long, but as a large-scale entertainment parody show, would it seem too short again if it was only 45 minutes per episode?" Song Yulong asked.
"With the interspersed advertisements, the length of the whole time easily exceeds an hour, which is already okay, right? The program is short, as long as the excitement is enough, it will give the audience a feeling of unfinished and enhance their sense of expectation to watch, I think there are still many benefits. Zheng Xiao said.
For a 45-minute program, Zheng Xiao can come to Fucheng to directly record three or four episodes of the program, so that there is no need to bother flying back and forth.
For Zheng Xiao, the show time has been greatly shortened, which will save him a lot of valuable time, which is the most important thing, and everything else is floating clouds!
"It's okay, as Zheng Xiao said, the show is not long in time, but in being exciting enough to let the audience never get tired of watching it, that is the biggest success! I have taken your advice. Song Yulong said.
He looked at the time, and said with a smile: "Zheng Xiao, it's already past twelve o'clock, let's go!" I'll treat you to a meal first, and then we'll discuss other details of the cooperation agreement! Anyway, you can't work hungry! ā
"It's okay, let's eat first, that will bother Mr. Song." Zheng Xiao said.
Song Yulong waved his hand: "Where to say, it's too polite, it's just a light meal!" ā
He stood up and cleaned up, then took Zheng Xiao to open the door of his office and walked out, this time he opened the door, he found that a group of people were standing at his door, staring at the direction of his office door.