As the time gradually enters the midsummer of July, the plan for the return of Girls' Generation is one step closer, and the last issue of the Infinite Challenge Song Festival that ended at the beginning of the month completely detonated the pent-up passion of the audience for more than a month.

Among them, GD and Park Myung-so's "Flower Heaven and Wine" and Kim Ho-woo, Haha and Jessica's "To Die or Relationship" are the most popular, and the two songs compete for the first and second from time to time, which makes other idol singers who play songs at the same time suddenly overshadowed a lot.

This abnormal phenomenon has also been widely reported by the media, although the 09 song festival also caused a certain sensation, but it is far less thorough than this time, obviously just a funny artist singing, but has achieved higher results than professional singers, this is really not an ordinary phenomenon.

Countless critics and news writers jumped out to analyze the reasons for this anomaly, "On the Impact of National Variety Shows on an Industry", "Is Cross-border Development a Long-term Road or a Flash in the Pan", "Unreasonable Challenges Faced by Professional Singers", etc., some are praising nature and some are belittled, but in any case, the song festival is completely popular.

The exposure of Kim Haoyu and Jessica, who are participants, has greatly increased, coupled with the scandal incident a while ago, Jin Haoyu's image has become more and more widely known.

Of course, in the same way, at the same time, a large number of people jumped out and began to disgust and maliciously attack Kim Haoyu, which surprised Kim Haoyu, who learned the news from Lee Jae-hoon, and now he not only has fans, but also anti.

Life has changed dramatically in a short period of time, and he has always been a little unable to adapt. When he won the Olympic gold medal in taekwondo, he only gave a few interviews. I've been interviewed a few times, except for the audience who cares about related sports. No one knew him at all.

But now that he just participated in a variety show, he has become well-known, and he will even be recognized when he walks on the street, which makes him a little frightened.

S-M is very happy about this scene, after all, it is very beneficial for their future development. Even Lee so-man and Kim Young-min had separate conversations with him, hoping that he would not back down from this, and even began to let the company's public relations department and planning and publicity department contribute to the troubles behind the scenes.

In the past, it was Lee so-man who appeared in front of the world to establish an image of S-M, and other management personnel were not well known and the public was not familiar with him. But now they want to push Kim Hao-woo out and let him serve as the face of S-M, and create a young, promising, successful and outstanding producer to strengthen the company's overall image.

To be honest, Jin Haoyu is also extremely surprised by Li Xiuman's bold imagination, needless to say, the importance of a company's image is not only affected by the public's perception of it, but also affects the perception of investors, and as a company's overall image shaper, it is usually its founder or helmsman.

Lee so-man of S-M, Park Jin-young of JYP, and Yang Hyun-seok of YG. FNC's Han Seung-ho, every one of them is the founder of the company and an excellent producer, and now. Li Xiuman actually intended to let Kim Haoyu gradually replace his image in front of the media, which made him really incomprehensible.

Is he going to retire? Jin Haoyu muttered in his heart. However, Li Xiuman is also 60 years old this year, is he going to let go and completely turn into the background?

This can't help but make him think about it. After all, this incident came too suddenly, and he was a little caught off guard. As someone who has just joined the company for less than a year, how can you take on this kind of role?

He's not the president or the president. Originally, he was just a director and a producer, but the company held a special board of directors to discuss and decide his positioning, which was really unacceptable to him for a while.

But in any case, the individual always has to obey the company as a whole, after all, he is also a member of the board of directors, and everyone has a relationship of interest in both prosperity and loss, since the company wants to decide that he will do this, then he must do a good job.

Therefore, Jin Haoyu will slowly try to be a celebrity in the future, and he can even be said to be a star. Of course, celebrities are only celebrities in the entertainment industry, and people who are widely known in the political and business circles are also celebrities, but they are not celebrities, but since Kim Haoyu is a person who works in the entertainment industry, there seems to be nothing wrong with being called a star.

And S-M Company, as the largest agency in South Korea, although Kim Haoyu is not an artist, it is not a joke that they want to take action to launch a god-making movement.

With this decision being decided, the company's planning department and public relations department fell into crazy overtime, and it was not easy to come up with the most suitable publicity plan in the shortest possible time.

Under the efforts of S-M Company, the major online media, paper media, and TV media began to spread wildly about Jin Haoyu, a real-time hot search, the revelation of relevant specific information, a brilliant sports career, and a difficult music growth road, and even his family's company caffebene and the ancestral taekwondo gym were also exposed and publicized by a large number of people.

Caffebene saw that this kind of thing had happened here, how could they let go of such a good publicity opportunity for free, Jin Haoyu's mother also planned to follow this trend to make a profit after holding an emergency meeting, and increase the company's turnover, which is equivalent to another image spokesperson who does not spend money.

Jin Haoyu was in the midst of a wry smile, being coaxed higher and higher by the public, and completely stood in the spotlight. This is not just a matter of the entertainment industry, in addition to the interviews of entertainment magazines, the interviews of economic magazines, the invitations of TV talk shows, and the invitations to lectures at major universities continue to appear in front of the public, so that Jin Haoyu's life in the studio every day has undergone earth-shaking changes.

And the trouble with this is that he found that his movements began to be uncontrolled, and his daily itinerary was slowly arranged, so that he could not get out at will.

Kim Haoyu looked at Lee Jae-hoon, the assistant who had been running around with him, and for a moment even felt that he was not his assistant, but his agent.

He's been exposed to so many things he's never tried before in a short period of time, and this sudden change is really a headache for him, such as the fact that he is going to participate in the pictorial shoot himself (to be continued). )