Chapter 281: The most popular is often the most classic

His album was a big hit in China. Pen "Fun" Pavilion www.biquge.info

His fans are flooded with the Internet.

Now, he wants to sign a contract with Sony to truly explore the European and American markets.

With the above shining point, is he still an ordinary grassroots?

If you really do what that person asks, I'm afraid that in the end, the only person who can't eat and walk around will be yourself, right? Do you have to put yourself in it in order to repay the favor?

That's not worth it.

He weighed the pros and cons, and finally gritted his teeth and called the man.

The next day was a Sunday.

At more than 8 o'clock in the morning, the large conference room of Xinsuo headquarters was already bustling.

Today's press conference will be held here.

Zheng Xiao and He Wei attended the press conference together, while Xinsuo was represented by Mr. Chen and Manager Dai, a vice president of Sony Records, and a blonde American woman also attended the signing ceremony.

There were many reporters who came to attend the press conference.

There were more than 100 reporters gathered together.

Almost all of them come from high-impact media. Originally, the time of this press conference was a bit rushed, and Sony planned to focus on the media in the capital, but there were still many reporters from the south who hurried over.

For example, Nandu Weekly, they specially sent reporters from the entertainment mouth to come by plane overnight.

A Chinese singer signed a contract with Sony, and only signed the overseas agency rights of the record, and got a signing fee of 5 million US dollars, this kind of news is really rare in a century.

Therefore, many media are reluctant to miss this press conference.

The press conference begins.

Manager Dai of Xinsuo first introduced the specific content of the cooperation between the two sides, of course, the record profit was directly omitted in half, and the main thing was to talk about the vision of cooperation.

After the talk, it was time for the question session.

In this session, the reporters were very active in asking questions.

A CCTV reporter took the lead in asking his own question: "May I ask Zheng Xiao, do you want to release your own English record when you cooperate with Sony for overseas record release?" If so, how do you plan to create your own album in English? Do you ask someone to write a song, or do you cover your own Chinese album? ”

This issue is also of great concern to everyone.

Zheng Xiao smiled and said: "Since I want to hit the European and American markets, of course I want to launch my own English album, I think, I can prepare all the songs of my English album, I will cover some of the classic songs I have now into English, and at the same time, I will also write some new English songs by myself, that's it." ”

Immediately, a reporter from Xinmin Evening News asked the question just now: "Zheng Xiao, you know, there is a huge gap between Chinese and Western cultures, and the songs that people in the West like are very different from those in China, do you think the English songs you prepared yourself will be loved by Westerners?" ”

The cultural differences between China and the West, and the prejudice and arrogance of people in Western countries about China, are all very real problems.

Any singer and actor who wants to hit the European and American markets must seriously study this issue.

In fact, Chinese superstars, no matter how powerful they are in the East, rarely continue to be successful in Europe and the United States, except for Bruce Lee!

Like Jackie Chan, who is well-known throughout Asia, is a figure who stands at the top of the pyramid of the Asian entertainment industry, but what happens after he develops in the United States? It's just a second-rate small character!

Westerners only think of reusing jackie-chan when playing the Asian market, and other times, he can only run a big trick!

That's where cultural bias comes in.

Now, if Zheng Xiao wants to hit the Western market, or use music to hit the Western market, this difficulty is really not ordinary.

Zheng Xiao answered this question with a smile: "As you know, some of my performance videos are very popular on YouTube video sites in the United States, and most of those videos are singing, such as "Naked-Love" is singing and dancing, "Don't Say Love Bitter" is singing, imitating Jackson's two videos, they are also singing, they are both loved and praised by Americans, everyone thinks that I sing very well, dance great, and am a very talented Chinese, from this point of view, I think cultural differences existHowever, as long as your stuff is really good and interesting and can shock people, then you can be accepted by people in Western countries, isn't that right? ”

Zheng Xiao's performance videos are so popular on YouTube that is obvious to all.

If you think about it, most of those videos are really singing.

Another reporter asked: "We all know that you became popular on YouTube because of some performance videos, and then attracted the attention of major international record companies, and Sony signed a contract with you because of this, but Zheng Xiao, you know, pop culture is often a gust of wind, a gust of wind blows past, and people gradually forget about the people who created those cultures, do you think Americans will soon lose interest in you?" ”

The question is really scathing.

Sometimes, however, this phenomenon is very common. The trend really just followed the wind, blew over, and then subsided.

Zheng Xiao laughed: "Jackson is the king of pop, and a lot of things he plays, like space walking, break dancing, and zombie dancing, aren't they all popular things?" But look at how deeply rooted these things are now, and there are still too many people learning these things and playing with them, right? Many popular elements actually have strong vitality, and once they appear, they will become a symbol deeply embedded in the body of society; So, I think as long as it's strong, as long as your stuff is really good, then there will inevitably be generations of people who like it! And those of us who created pop culture will also be remembered as a symbol of culture! That's why I'm not worried about Americans losing interest in me, because I still have a lot of talent to amaze them, surprise them, and make them like them! ”

"Wow!"

Zheng Xiao's confident words immediately caused a round of enthusiastic applause.

When it comes to the rapid decay of pop culture, that's a fallacy in itself.

Good things will heat up for a while, but it will always cool down in this heat, which is also a normal phenomenon. However, after the heat passes, these good things will become classics and be talked about by people.

Look at those classic pop songs, which one is not a huge vitality, and has been sung for decades or even hundreds of years and endured!

In this world, time is the most ruthless thing, time flies, under the washing, most of the people and things have disappeared without a trace in the long river of history, only those most classic and most popular and most shocking things can be preserved, and then continue to influence the next generation of people.

ps: I beg for the support of recommendation votes, thank you for your support! (To be continued.) )