[Thank you to my 'Hani' brother for his 10,000-point tip and monthly pass.] Thanks to 'Scared Common'588, 'In the Name of Literature'588, 'Demon Chaochen'588, 'Sunshine in the Abyss'588, 'A Big Bowl' 1888! It's a bit distracted, and yesterday I saw many friends in the group send me messages to congratulate me on being on the shelf. I really didn't expect that many people don't usually talk much...... I almost burst into tears. Thank you very much! 】

broke 100 million in a week, and now peers across the country are looking at Hu Yifei.

"Source Code" took five days to break the final results of "Crazy Stone" and "Big Exercise (Live Spontaneously)", with a box office of 104 million RMB. In other words, even if the release day is squeezed by Hollywood blockbusters, the box office will be very steadily moving towards the 200 million mark, don't forget, the summer file has just begun!!

Everywhere the crew went, Hu Yifei has always been high-profile, and he has even done things to make a billion dollars in public financial management, but when it is the turn of national publicity, he rarely shows up, and Fan Binbin and Lin Zhiling are both led by Fan Binbin and Lin Zhiling. He has always had a big mouth, but when facing his first movie that broke 100 million, he rarely cherished words like gold. Especially when comparing it with Zhang Yimou's "Ambush on All Sides", he was even more tight-lipped, asking everyone to watch the movie, "In fact, "Ambush on All Sides" still has many highlights. ”

Although he is sometimes high-profile, he is not stunned. If a person on the street opens a hot pot restaurant, your business is booming, and you can blame the reason for the good hot pot base. But if you **** again, then you will offend people. What's more, Zhang Yimou is also a national teacher no matter how he says it, and he asks you to star in the movie, you can't go too far.

The next week, "King Arthur" was released, and major media labeled "Source Code" PK "King Arthur". Hollywood epic blockbusters are naturally very attractive to theater operators, accounting for 40% of the film schedule on the first day, and many audiences were attracted by the red silk on the poster and ran in to watch the movie.

The blockbuster "King Arthur" is known as "epic" and emphasizes "shock", but the audience who watched it did not see much joy after it came out.

To say that this play is "epic" is really an exaggeration. Hollywood has had epic movies since "The Lord of the Rings", and this year it has reached its peak.

The unreasonableness of the plot of the movie and the thinness of the characters make this movie not even comparable to "Braveheart". The title of the film is "King Arthur", in fact, it only tells the confrontation between Arthur and a small group of Saxon landing troops, the time span is no more than a month, and King Arthur's undefeated legend and great achievements are only brought through a few words of narration.

The portrayal of King Arthur's character is also a failure, except for being handsome and a few poetic long dialogues popping up from time to time, I don't see anything special at all. Although he also shouts "Fight-For-Freedom", his infectious power is not comparable to that in "Braveheart".

The most fundamental reason is that the plot is not in place, and there are too few descriptions of how Arthur, a legendary character, grew up and adhered to his ideals, and the audience did not resonate. The ambiguity of the protagonist's personality makes the supporting characters more brilliant, like the reckless Bose, the merry Lancelot, and the taciturn Dagonette.

After the initial novelty of epic films, they inevitably come to an end. If most people can't accept it, it won't be able to continue the myth of King Arthur, and the film will fail if it is more inclined to the mysterious, obscure story of Britain's greatest saga.

"What Hollywood blockbuster is not as good as "Source Code"."

After watching the movie, the audience complained, "I regret buying a ticket, I might as well go to see Hu Yifei." "The score on Douban is also lower than 7 points, which means that it is unqualified. The rating of "Source Code" is higher than 8.8 points.

After the first day, the high-profile "King Arthur" box office was only 3.2 million, which is completely incomparable to the first day of "Source Code". Even on the same day of the next week, "Source Code" still earned 12 million at the box office, three times that of "King Arthur".

The major theater operators were very unlucky and adjusted the film schedule again.

South Korea grossed $2 million a week; island nations, $1.8 million; Hong Kong, 7.2 million (HK$); Treasure Island, 15 million (NT$). Of course. This is only the box office results, and when the relevant departments on the other side deduct all the miscellaneous expenses, the last thing left is the actual results that the family film can receive in the account.

At the same time, in North America, Warner Bros. also began to take the lead in launching screening promotions in several Chinese regions.

I have to say that Warner Bros. is the Big Six in Hollywood after all, and its reputation is much better than that of Miramax. At least it won't drag the movie for a year and a half, and wait for the piracy tape to become popular around the world before releasing it ("Hero" is an example).

According to internal news, the score on the "Source Code" DB is as high as 8.3 points, and the freshness of Rotten Tomatoes is 90%, which greatly exceeds that of "Heroes". The Hollywood media who watched the movie also praised it continuously, and the publicity was greatly unexpected, "A Chinese movie can make such a sincere science fiction film." The exquisite structure and sci-fi world structure all make this movie very outstanding. ”

The attendance rate in the screening theater chain also began to rise slowly, after all, the United States is a fertile ground for science fiction, and they are more accepting of science fiction films than the high-rise oriental martial arts. After all, science fiction is the mainstream, and no matter how high the box office of martial arts is, it is only the last stream. Word-of-mouth is influencing American audiences, and those who enter the cinema are no longer Chinese, with Americans accounting for more than half.

At the same time, the crew went to Hong Kong for the first time to promote, because "Source Code" was also popular when it was released in Hong Kong, and it won 7.2 million box office in the first week of release, and the media received rave reviews. "Ambush on All Sides" won 12 million Hong Kong dollars in half a month after its release in Hong Kong, but the word-of-mouth is the same as that in the mainland, and the bad reviews are flooding. Looking at the trend of "Source Code" and Hu Yifei's consistent word-of-mouth promotion, the box office of this film in Hong Kong is bound to surpass "Ambush on All Sides".

Hu Yifei's first impression of Hong Kong was not very good, and he was deeply tired of running too much propaganda across the country, not physically but psychologically, but Jiang Zhiqiang was an old partner after all, and he asked you to publicize it for the first time, and he wanted to go anyway.

He has finally taken over his first endorsement, an Italian brand Armani menswear, and he will be the spokesperson for Armani in Asia. The endorsement fee of more than eight figures caused an instant sensation as soon as it was exposed. Now in these years, even the endorsement fee of the king Aaron Kwok is only seven figures, and his first endorsement as a newcomer is tens of millions of dollars, how can people not be jealous.

At the opening ceremony of the Armani flagship store in Hong Kong on the same day, more than 200 media reporters flocked to the store, and countless fans rushed from all over the world, holding posters of Hu Yifei one by one, blocking the square outside the flagship store.

There are cool photos of Mi Shuai, the poster of "Full House of Romance", the poster of "Ambush on All Sides" and the poster of "Source Code", which really surprised the Hong Kong media this time. A mainland star, who has only been in Hong Kong for two years since his debut, has unknowingly attracted such a number of fans in Hong Kong for his first time in Hong Kong?!

Elizabeth, vice president of Armani, was also very happy and asked a Hong Kong reporter "why did you choose Hu Yifei as a person". She said frankly, "Hu Yifei's temperament is very in line with Armani's brand image. And this is Hu Yifei's first endorsement, and his image in the past is very clean. With a high level of popularity throughout Asia, Armani has gone to great lengths to get him an endorsement, which is a win-win move. ”

Not to mention, Hu Yifei's frame is indeed very suitable for wearing a suit, although it is the summer vacation in July, the store is open with air conditioning, and he will not be too hot to wear a suit. The deep eyes, the figure of a standard model, and a few poss at random will make the reporter's flash flash.

Finally it was the turn of the interview session, a group of reporters couldn't wait to come up, but unfortunately they were all speaking Cantonese, Hu Yifei smiled and waved his hand, "I'm sorry, I can't speak Cantonese, can you speak Mandarin?" …… No...... If everyone doesn't speak Mandarin, I think the interview can be ended early, and everyone should finish work early. ”

Elizabeth sweated wildly, Hu Yifei was a madman, and she was afraid that the other party would really leave. hurriedly stepped forward to apologize, saying that it was her mistake not to prepare the translation, and she also acted as a translator herself. It's a pity that her Mandarin is also ambiguous, and she is really not a good translator. A small model suddenly raised her hand without understanding the rules and said, "I can speak Mandarin, I can be a translator." ”

Hu Yifei looked sideways and suddenly became a little puzzled, "Okay, thank you very much." (To be continued.) )