Chapter 88: New Rules for Cafes (Part II)
Cheng Ning sat on the edge of the hammock and looked through the recent traffic statistics report, and always felt that the performance was not as good as he and Li Mo expected at the beginning, although compared with other cafes in the same period, this is already a very good performance, and it can be done better, Cheng Ning thought......
Soon, Li Mo took a taxi to the door of the café, paid for the taxi, and walked quickly to the store.
Hello, Mr. Li, Miss Cheng is in the small cubicle......
Okay, thank you, as he spoke, Li Mo walked quickly to the small lattice, looked at Cheng Ning who was frowning, and decided to scare her, and suddenly appeared in front of Cheng Ning, which really scared the pensive Cheng Ning.
You're going to scare me to death, really, it's haunted in broad daylight...... Cheng Ning complained.
No, no, seeing that you frowned so seriously, I decided to tease you, but it's not good for girls to frown, don't frown in the future, there's nothing that can't be solved, come, let me see what's wrong, Miss, say it, Li Mo teased.
Oh, it's not much of a problem, it's just to look at this month's and the recent period of performance reports and traffic analysis and ordering situation, and find that there is a lot of room for improvement, come, you are studying finance, and you must know more about the market than me, the key is that your old people love to read books, love to read marketing case studies, otherwise, please help do a market research, and see where else to improve the performance of the café? Cheng Ning held a pen against his head and looked at Li Mo and said.
Oh, this, I'll take a look at your report first, I haven't done specific market research, it's all compared to a gourd. If you don't have specific execution capabilities, you have to study this carefully, don't give people traffic that doesn't increase, but reduces the existing performance, which is not good......
Oh, yes, let's see where there's room for improvement, but I took a look when I came here just now. There is still very little traffic during this time of the morning. Can we start looking for a solution at this time? Cheng Ning asked Li Mo.
Oh, that seems like a good place to start, but how do you design it? Generally after morning and evening. I looked at the statistical report on the flow of people, and it was very rare, and this time was also a break for the waiters, if new operating rules were added. I guess the waiters are going to have to work hard, and I think it might be better to let the waiters take shifts. In this way, they can still have time to rest, of course, the evening work is harder, and their salary will be increased appropriately. If you have children, you don't have to work at night, what do you think? Cheng Ning asked.
Oh, that sounds good. I just don't know how to do it, so let's do it. I first observed in the store for two days, made a statistical analysis of the observation numbers in the past few days, and then looked for the marketing cases of related cafes, didn't your mother run a company, you can also consult her, they are still very powerful, Li Mo proposed to Cheng Ning.
Oh yes, how can I forget my mother, why was she also self-made at the time, and now she is doing it well, this can be there, I will call her at night to ask for advice, send them a copy of the flow statistics report and performance report of this café, and let her ask someone to help us make a marketing plan, and then we will refer to the specific situation to make some small modifications, this method is good, or your head is easy to use, Cheng Ning praised Li Mo.
Gotcha, don't praise me, if you praise me, I'll always feel like you're going to set me up next......
Haha, you really know me too well, Li Moye, I mean, when the marketing plan is designed, we start to implement it, you are responsible for watching the class, I have been learning taekwondo recently, I don't have time to watch the class, when the time comes, you can see how the implementation of the marketing plan is, whether it can be improved, or some problems that arise during the trial run are easier for you to solve here.
I know that you will definitely set me up...... Why am I so miserable, Li Mo stuck out his tongue and said.
Okay, okay, who made you a minority shareholder, you say yes, you still have to point to this store to earn you tuition and living expenses, maybe you will rely on him to work in the future, you have the opportunity to bring your current college classmates over to eat and drink, if you don't have too much money, it will be recorded in my account at that time, count it as I invite you, you can borrow flowers to offer Buddha, it is my hard work for you.
By the way, you can also indirectly make a marketing advertisement for the café, and then you can also invite your friends who like photography to take pictures of the store, and then post it to the official website of the campus or Weibo, to attract more college students with similar interests and hobbies, I think this is more reliable, what do you think, Li Mo.
Well, I think it's okay, I have a few college friends who are particularly good at photography, of course, it's not at the same level as you, it's much better than your photography, and the photography works have also won the College Student Creativity Award in internationally renowned competitions, and when the time comes, I will take them to say that they are eating, in fact, let them help you promote it for free, how do I feel that this seems to have designed my friends, is it too immoral? Li Mo asked Cheng Ning.
Oh, no, don't think so, maybe your friend will like our little café, after all, I think, this café is quite tasteful, the design is relatively in place, we are picking up a big bargain, the former boss is not going abroad to accompany his mother and baby, maybe not to shoot it.
I'm also optimistic about this café, maybe the start-up capital for starting a business in the future will depend on it, Li Moying said.
Who's to say it's not, then for the sake of our startup fund, let's do our best work, bingo......
In the evening, Cheng Ning called her mother and sent her the recent operation investigation report of the café, asking her mother to help analyze how to increase the flow of people in the store, and asked her to help find a good marketing designer to help design some new trial operation rules and regulations.
At that time, Meng Xuerong thought that her daughter was just having fun at that time, but she didn't expect her daughter to start thinking about how to increase the flow of people in the store, which is a good phenomenon......
Meng Xuerong has always been able to do things, and her efficiency is also well-known in the industry, soon, Meng Xuerong recommended a marketing plan expert to her daughter, and accompanied this expert friend to fly to the café in Beijing Cheng Ning for field research.
Your daughter is very powerful, the store pù decoration is so chic, in the future in the specific marketing details of the adjustment, there is a lot of room for improvement, I can't imagine that you know how to live so at a young age, you don't want to do it in the future, and when you retire, you can enjoy Qingfu at home...... (To be continued).
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