Chapter 383 Branding

"Cousin, cousin. Words * love * first * hair http://www.Klxsw.com

www.Klxsw.com[dashubao big schoolbag updates quickly, there are few advertisements]" This time is not Gu Xinning's time to get up, so he was woken up by Ling Jingya's phone, and when he picked it up, he heard Ling Jingya shouting happily.

Gu Xinning suddenly sobered up, and smiled helplessly: "I heard it, what's wrong?"

"The last time I participated in the competition, some manufacturers wanted to buy my design." This was the first time Ling Jingya had encountered this kind of thing, and she was so happy that she didn't know what to say.

"That's a good thing." Gu Xinning said, "Then what do you think?"

"I don't know." Ling Jingya said embarrassedly, "I'm so excited that I don't know what to decide, so I want to ask my cousin." ”

Gu Xinning analyzed the matter to Ling Jingya: "Many designers will experience such a thing, if you want to develop better, you have to pay attention to the company that contacts you, what kind of company it is." ”

"I haven't looked it up yet, but I think I've heard the name." As a fashion designer, Ling Jingya has visited large and small clothing stores, learning from other people's designs and finding inspiration from them.

"As long as it is a regular company, it will make your design go to the market and achieve a good influence, which will be of great benefit to you." For designers who are showing their talents for the first time, it is very necessary to expand their reputation.

Ling Jingya listened carefully, her mood had been in a state of excitement, this was the first time she had gotten a big order.

"Then there's the price." Gu Xinning didn't make all the decisions for Ling Jingya, she had to have her own ideas so that she wouldn't regret it in the future, "You are a novice now, the other party will definitely consider this and lower the price, you have to stick to your bottom line." Once you've made a decision, you can't regret it later. ”

Ling Jingya nodded: "I understand this, cousin." ”

"What direction do you want to develop in the future?" asked Gu Xinning.

"What development" Ling Jingya has not thought about such a far-reaching question, she has wanted to design clothes before, and she wants to design clothes very much. That's her dream, and now it's there.

"You should have seen it abroad, too, that some fashion designers are hired by a company as specialized designers and get a lot of salary." Gu Xinning said, "Some fashion designers have created their own brands and are world-renowned. What kind do you want to become?"

Ling Jingya had never thought of creating her own brand, no, she had never dared to think of it before.

It's already pretty good to be able to get a good job as a fashion designer and get a good salary.

But Gu Xinning said that it is possible to create its own brand. Ling Jingya's heart was suddenly moved. "Cousin, as far as I know, there doesn't seem to be a designer with his own brand in China." Ling Jingya said without confidence, "Even the brand of que has hired a professional designer."

Gu Xinning nodded: "What you said is not wrong, it is true that there is no one in China, but there are one abroad, right?"

"Yes, their designs have their own style." Ling Jingya really envied this group of famous and rich designers in her heart.

"Since there are foreign ones, there should be domestic ones." Gu Xinning smiled, "It's just that it hasn't appeared yet, just because it can't appear." ”

"However, cousin," Ling Jingya said uneasily, "it is not easy to create your own brand. ”

"It's not easy to do anything, it's your ideas that matter, your decisions." Gu Xinning smiled, "If your goal is to become the chief designer of a certain company, then what you need to do now is to learn the design style of a certain company and improve yourself." ”

Ling Jingya was silent.

"If you want to create your own brand, you have to be familiar with the whole market." Gu Xinning said seriously, "Whether the design is good or not depends not only on the beauty of your design, but also on the acceptance of the market." The trends that are popular in the market are often brought up by a few brands, and if you can't be one of these brands, then your brand influence is limited. ”

Gu Xinning's words made Ling Jingya see clearly, and the pressure was even greater.

"I'm just saying from a business point of view, if you're doing fashion design as a hobby, it doesn't matter, you can be creative and feel free to do whatever you want." Gu Xinning smiled, "So the most important thing is that you decide the direction you want to go." ”

"Cousin, I have to think about it, I'm not sure yet." Ling Jingya was obviously moved by the creation of a brand, but she was afraid that she would not have this ability.

"Of course." Gu Xinning continued, "Again, this is your best start. You can sell your design to this company, and I'm sure there will be companies that will contact you in the future to become a designer for their company. ”

Ling Jingya gritted her teeth and said: "Then if you want to create your own brand, what should you do, if you keep the design and don't sell it, will it be forgotten after a while?"

"Yes, you're right." "You don't have a lot of styles to create your own brand, but you can make a name for yourself." ”

"How to do" Ling Jingya's decision is getting closer and closer to creating her own brand.

"Give your design to the star who can appear in front of the public," Gu Xinning said, "It's best to prepare some publicity means to let the star shine in front of the public, your design will be circulated, and your name will be remembered by more people." ”

"In foreign countries, the kind of aristocracy that participates in all kinds of high society activities is also a good candidate." Gu Xinning thought about it and said again.

Many times, these upper-class ladies are the main force in the market.

Ling Jingya heard that such an operation was not simple, and she would never be able to do it alone. Even if she can convince a certain celebrity or a certain aristocrat to appear in the costume she designed, there is no way to expand her influence.

"If you're willing to create your own brand, I can help you." Gu Xinning said.

"But, cousin, what if I fail" Ling Jingya's confidence was still insufficient.

"How do you know that you will fail if you haven't done it yet," Gu Xinning comforted, "Jingya, what did you lose by giving the clothes you designed to public figures?"

Ling Jingya couldn't answer at once.

"What you're losing is only your design fee, but also the cost of post-publicity." Gu Xinning analyzed, "If the publicity is in place and the market accepts your design, the sales performance will be much more than this money." ”

"I understand that if you want to get it, you have to pay first." Ling Jingya said seriously, and it seemed that she had already made a decision. "Yes, no matter what you do, there is a cost." Gu Xinning responded, "If you want to put the clothing design on the market, you can't delay, if you decide, I will arrange it for you." Ling Jingya made up her mind: "Cousin, I want to create my own brand." ”