Chapter 2: The Coming of the Online Essay Era (Part I)
The popularity of "Knight's Journey" seems to have exceeded previous expectations, and the continuous increase in printing volume is still in short supply, and the number of subscriptions for just one issue has reached 3 million points, and the net profit for a week is more than 10 million!
This means that in a year, there will be at least six or seven billion net profits.
And that's just part of the journal's income.
In Donghua, the annual profit is in the hundreds of millions, and there are billions of people; Some companies have annual profits of tens of billions or hundreds of billions.
It's just that most of the enterprises with annual profits of tens of billions or hundreds of billions of dollars are monopoly industries, mostly arms, steel, or high-tech industries. The typical feature is the country's pillar industry, the high-tech industry.
And those hundreds of millions, billions of industries, mostly some old enterprises, relying on advanced management, relying on the vast sales network, as well as advanced scientific and technological equipment, better after-sales service, high investment and so on.
And Red Whisk Entertainment Company, relying on a journal, has an annual profit of 600 million, and it is a rhythm of grabbing money.
Just the issuance of periodicals, does not require too much investment, does not need to introduce high-tech equipment, does not need advanced management, as for the after-sales does not exist at all, just to expand the sales network, increase the broad publicity, compared with those physical industries, much easier.
Of course, journals can't be popular all the time, and there may fluctuate up and down, but even if they fluctuate to the trough, the profits are amazing.
And the hero of all this is the man in front of him.
With the popularity of "Knight's Journey", it has been continuously reprinted, and the sales performance is amazing. Immediately made the whole company happy.
The ensuing problems are becoming more and more significant.
Many readers are reflecting that they read the weekly magazine, and some of them are not enjoyable, and there are too few serials, so they have to become a daily magazine.
"How's the journal?"
Drinking tea, Lilac smiled and asked the man in front of her.
"Journal, really not good?" Li Qing smiled, "What you can't get is the best!" Write some every week, leave suspense, readers also have the desire to read, once it is too easy to satisfy, it is not a good thing! Besides, my code word speed is limited, sometimes the code word is only four or five thousand words a day, at most I don't sleep 10,000 words, if the update speed is too fast, I can't keep up with the speed! ”
"That's a pity!"
Lilac smiled, "What do you think if it is published in the newspaper?" A lot of newspapers, all of them are daily! ”
Many newspapers are daily, but if the number of circulation is not good and the market is not good, many can only choose weekly.
"Is this it?" Li Qing didn't answer immediately, but thought about it, and after a long time, he replied: "The reading form can be graded, e-books are equivalent to the exile army, newspapers are equivalent to government soldiers, and magazines are equivalent to the national defense army, and physical books are equivalent to ace army!" ”
"Different forms of reading lead to different subjects and different ways of writing. Some novels are suitable for uploading on the Internet, some novels are suitable for uploading in newspapers, some are suitable for physical book publishing, and some are suitable for magazines......"
Li Qing pondered.
""Chivalrous Journey", only in more than 300,000 words, is destined to be unsuitable for uploading on the Internet, as for uploading it in newspapers, it seems to be a bit low-end......"
"It's too low-end...... Lilac said, "So what is high-end?" ”
"Low-end to high-end, often online novels, newspaper novels, magazine novels, physical novels!" Li Qing said lightly: "Online novels are like an army of displaced people, and physical novels are like an army of aces." There is no threshold for online novels, almost as long as they know how to code, they can be uploaded; And the Wandering Army, there is no threshold, as long as it is a person, you can join, seventy-year-old people can join, and teenage children can also join!"
"And physical novels are more demanding, at least within the system, most of them are high-quality products, just like an ace army!"
"The duel between online novels and physical novels is like the duel between the exile army and the ace army, and the result is easy to conclude that the ace army will kill the exile army without leaving a piece of armor, and it will be defeated, because the ace army is the elite after all, and the exile army is a group of rabble, so naturally the ace army is victorious!"
"Think about it, in the last years of the Ming Dynasty, the Ming army defeated the exile army again and again, which shows how huge the ace army is and how much it is pressing; It's just that at the end, it is still the Wandering Army that has the last laugh, just because the great era remains the same, and the Wandering Army has a large number of cannon fodder, consuming those ace armies. The exile army may be uneven and of different quality, but in the end, as long as those who survive, they will become elites and ace troops, and the rest will be king! ”
It's all fate.
In the duel between online novels and physical novels, online novels are often the material for defeat, just because the quality is uneven, but the quantity is enough to form enough rolling momentum, and the lack of quality is made up for by quantity, which is an eternal truth.
In terms of the huge number, many online novel authors play the role of cannon fodder, but those who survive will be turned into elite troops and ace troops.
"Then the future will be the era of online novels!"
Lilac asked suddenly.
"Yes and no!" Li Qing suddenly said: "Among them, newspaper literature and magazine literature are at the middle level, neither side is relied on, and they are the most squeezed, and the main groups are students and the elderly, but with the development of the Internet, a large number of elderly people have passed away, and the sales share will gradually decline!" ”
"And physical literature will not die, it will only be merged by online literature!"
"This era is the era of market economy, and many of them have to be on the Internet, newspapers, and magazines, and will become physical books after market testing!"
Just like the novels of today's era, after writing the novel, it is rarely published directly, just because it is directly published, and the sales performance may not be good; It is best to upload it in newspapers, magazines, and the Internet first, test the waters, and constantly hang the appetite of book friends, look at the sales market, and if the market is good, launch a physical book; If the market is not good, there will naturally be no physical book.
"What is the sign of prosperity in online literature?" Lilac asked.
"When online literature is born, the moment of the birth of the ace army! And the sign of the ace army is the birth of some excellent novels, these novels, I don't get tired of reading three in a row! ”
"What are the signs of maturity in online literature?"
"When novels comparable to the four famous novels were born, it was still an era of online novels merging with physical literature!"
Li Qing said quietly.
It's just that it's too difficult for online literature to give birth to novels comparable to the four famous novels.
It's hard for even those great gods to do it!
Internet literature has always been despised and looked down upon by traditional literature, just because of the lack of representative works and the lack of some rolling works.