Chapter 1061 Advertising Fees
Hearing the auctioneer's words, Harvey's heart instantly galloped over 10,000 grass and mud horses.
Your sister, there is still such a propaganda?
So why didn't you just promote me?
Coming back to his senses, Harvey thought to himself, should I increase the price again?
It's just that this idea just appeared in his mind, when he heard the young man in the seat next to him whispering to himself that after the auction, he was going out for a cup of coffee with him, raised his arm, smiled and said, "I'll pay 41 million euros!" ”
"It's Mr. Miller, who is in the business of fertilizers, pesticides, and veterinary drugs, who made the bid!"
The auctioneer on the stage introduced it with high spirits.
"Forty-two million!"
I didn't have time to think about it, Xavi shouted again, to be honest, he felt that this auction item was worth 10 million euros at most, he had previously shouted 20 million for a high premium, and he thought it was already very good, as for the extra money, it should be used to promote himself.
But I never thought that there would be someone more ruthless than myself, who shouted to 40 million euros in one go.
After reaching this price, Harvey shouted that he would start to be careful, because he was worried that he would become a big wrongdoer, so he only dared to carefully increase the price by one million.
"It's Mr. Harvey again!"
The auctioneer's gaze fell on Harvey, and said with a smile: "Mr. Harvey is in the agricultural products business, and I personally like to eat the organic green food of their company, and it is indeed much stronger than other ordinary foods in terms of taste and business...... Mr. Harvey shouted 42 million euros, which is really a surprise, I didn't expect that the first auction item would be so popular, haha, will anyone bid again? ”
This time, Harvey's heart was finally balanced.
However, what happened next made Harvey a little speechless.
“…… Forty-two million euros, is there anyone else bidding? ”
The auctioneer stood in front of the stage and said with a clever smile: "This auction item is really good, and it has a very high collection value......
It's just that, then, everyone in the auction hall did not have the slightest intention of raising their hands to increase the price.
After all, everyone is not stupid, and they can all see that the real price of this auction item is about 10 million euros at most, and at present, it has reached the price range of 42 million euros.
"Mr. Harvey, who is in the business of organic green food and agricultural products, has raised the price of 42 million euros for the first time, has anyone increased the price?"
After waiting for a few minutes, the auctioneer saw that no one answered, and he knew in his heart that it seemed that the transaction was made at this price, but even this price was far more than four times the value of the auction item itself, and it was very good to sell at a premium price of more than four times.
"Forty-two million euros for the second time, is there anyone who wants to increase the price?"
The auctioneer took a deep breath and, according to the rules, made a second inquiry.
……
In the box not far away, Juliet looked at the antique being auctioned on the front desk of the auctioneer.
It is a set of gold-edged and silver-bodied tableware, which looks quite dazzling and beautiful, according to the auctioneer's introduction, this set of tableware is a special tableware for the royal family hundreds of years ago, and there is a certificate issued by an appraisal agency next to it, which is a must. At the same time, Jinli Auction House also has a special appraiser, who conducted a second appraisal and found that it was indeed correct, so it was put up for auction.
Otherwise, if a piece of auction that claims to be an antique is casually delivered, and the certificate is forged, the Jinli Auction House will take it out for auction, and when the time comes, the person who suffers will not be the buyer but the Jinli Auction House.
The antiques auctioned by Jinli Auction House turned out to be counterfeit and counterfeit fakes, so that the credibility of Jinli Auction House no longer exists.
Therefore, each item of Jinli Auction House requires the issuance of an appraisal issued by a professional organization, and after being sent to the auction house, it will accept the second appraisal of the auction house, and only after the second appraisal of the auction house will it be allowed to be auctioned at the venue, and the general value of the thing, Jinli Auction House will not accept it.
All in all, the items that can be auctioned at Jinli Auction House will not be accepted if they are of great value, and they are not of much value or significance.
"This thing, forty-two million euros?"
Juliet's pretty face was full of shock, and she thought, is the person who shouted this price below crazy? Isn't it just a set of tableware that looks more delicate and beautiful, as for spending such a big price?
"Forty-two million euros is a little bit too much."
Will on the side, seeing Ann Juliet's shocked look, he smiled slightly and said: "It's almost four times the premium, but, from another point of view, although it's a lot, it's not unacceptable......
"Forty-two million, buy a set of tableware, is it acceptable?" Angelier shook her head and said, "Maybe, I can't accept it anyway." ”
However, Zuo Jian looked at it from another angle, he raised his eyebrows, and said: "Is it that every item, once it exceeds a certain price range, the auctioneer will promote and advertise for them?" ”
"Hehe, man, your eyes are poisonous."
Hearing Zuo Jian's words, Will shrugged his shoulders and said with a smile: "You found out...... Well, that's true, basically, once it exceeds about twice the value of the auction item itself, the auctioneer has to make a 'soft advertisement' of what the bidder does, his company or product, which is also to make these people feel that they are worth the money. ”
"Because, the people who are qualified to come here to participate in the auction, everyone is a businessman, a businessman, and the emphasis is on personal connections, and advertising on such a high-end occasion has a very good effect, which is also something we have slowly explored."
Will lit a cigarette and said with a smile: "Later, such a model was slowly formed, but then again, such a model worked well, and with such a model, everyone was enthusiastic when bidding." ”
……
"Mr. Harvey, who makes organic green food and agricultural products, has bid 42 million euros, has anyone else bid?"
The auctioneer glanced around at everyone, raised the hammer in his hand, slammed it on the auction table, and announced loudly: "Deal!" Congratulations to Mr. Harvey for taking the lead and auctioning the first lot, and when the auction is over, a staff member will contact you, thank you, and then the second lot......"
……
"How many gold coins are we arranged?"
After looking at it seriously for a while, Juliet turned her head sideways and asked Will, "Why don't you arrange to be the first to appear?" "This kind of auction, at first, it was a little interesting, but after watching it for a while, she felt a little bored.
So Angelier looked forward to it, and finally quickly auctioned off the gold coins, so that she could see how much money could be auctioned, which was what she was most concerned about.
"Hehe, soon, it's coming soon."
Will smiled and explained: "You don't understand, the rules of the auction are like this, generally speaking, the further back the arrangement, the greater the value, this is called the finale, if you come up, you will take out the best things for auction, it is estimated that after the auction, everyone will leave, and there is no interest in sitting all the time." ”
"Oh, there's some truth to what you're saying." When Juliet thought about it carefully, it was the same truth.
Since coming to Europe, Mike has spoken a lot less. On the one hand, because his own culture is relatively low, he is still familiar with the local language in Europe, and on the other hand, he was a gangster under the Gray brothers, and later became a fisherman with Juliet.
Now that he is in Europe again, although Zuo Jian and others do not treat him as a subordinate, Mike is still very conscious, and does not elevate his status because of this, on the contrary, he is much more low-key, when he can not speak, he tries not to speak, and sees more and talks less.
……
“…… The next auction item is very interesting. ”
The auctioneer glanced around, and then picked up a yellow, orange and orange gold coin from the auction table with his hand, held it high, so that the people below could see it more clearly, and said with a smile: "This gold coin was forged more than two hundred years ago, belonging to the legal tender in circulation in Britain at that time, mined, smelted and forged in foreign countries, according to the certificate issued by the appraisal agency, the gold content in the gold coin reached about 47%, although it is not pure gold, but it has a high collection value." ”
"First, it is legal tender, second, it is no longer forged and circulated, but it is gold, and third, the gold coins with such shapes and designs have completely disappeared."
As he spoke, the auctioneer raised the gold coin in his hand and said with a smile: "There is also the inscription 'Forged in Great Britain in such and such a year' on it." There are 1,000 such gold coins, each of which has been appraised by a professional organization, just in terms of gold content, it is also a sum of money, so the starting price of this 1,000 gold coins is 30 million euros, and each increase must not be less than 5 million euros! ”
"Now let's ask those who like to collect currencies to bid."
The auctioneer pinched a cold sweat in his heart, he knew in his heart that this batch of gold coins was entrusted by Weir to the auction house, and the owner behind Jinli Auction House was the Romero family, if this batch of gold coins could not be auctioned at a satisfactory price, he would wait to bear the wrath of Young Master Weir.
"Three thousand five hundred euros!"
As soon as the auctioneer's words fell, someone immediately raised his hand and shouted the price.
The auctioneer glanced below, and was slightly relieved, the person who shouted the price was sitting in the third row of seats, and the person sitting in this position had to shout the price of about 80 million or 100 million if he had to think about it.