Chapter 226: Hot Sale (Six More Monthly Passes!) )
On August 8, the fourth week of "Source Code" in North American theaters, and the summer season was coming to an end, Warner Bros. finally expanded the number of theaters released "Source Code" to 1,550 theaters, and invested heavily in indiscriminate publicity, and the name of the film spread throughout North America.
Many people know about this Chinese sci-fi film, and they also have some knowledge of the film's starring and director Hu Yifei, and even Wall Street financial newspapers came to interview him. was rejected by him fiercely, because he really has no financial philosophy, and he is not enthusiastic about promoting his financial management.
If a Chinese wants to achieve something in a foreign country, the United States, after all, he must rely on his works to speak. Chenlong and Li Lianjie, which one is not fought by fists. But once there is a decline, it will immediately return to its original shape.
He has achieved some achievements that are out of reach in the eyes of ordinary people, but they are not enough for him to show up, and the more cheerful he is now, the more he will be exposed, and there will not be too many people who will focus on him, which is completely worth the loss.
After all, this is not his homeland, and if he wants to get ahead, he needs to work several times more than the Americans. Only when he is really strong, even if he is not promoted, people will follow you behind your ass and chase wildly.
……
After a long period of accumulation such as test screenings, spot screenings, and small-scale screenings, and with the support of Warner Bros., "Source Code" is like a young talent with a deep background and thick accumulation, and finally ushered in a big hit.
When Hu Yifei led the Feixun Technology team through Los Angeles, San Francisco and other cities, all the way eastward to Harvard University in Massachusetts, "Source Code" earned $4.5 million in the first four or four working days of the new week, and the film took another $8.75 million in the three days of this weekend!
This weekend's box office also made "Source Code" sit in the fifth place with less than $200,000 in the North American box office list on the weekend of August 8th ~ August 15th, beating "Supreme Bourne", which was released for four weeks. Although it has never occupied the top of the weekly chart or even the top three, "Source Code", a pure Chinese-language film with an investment of two million dollars (excluding publicity) and a small budget film, has earned a total of $23.14 million in the United States.
This result is already very dazzling in the North American box office list of all Chinese films directed by Chinese directors.
The first place is naturally "Crouching Tiger, Hidden Dragon" with 128 million, followed by "Hero" with 53 million, "Red Fan Zone" with 32 million, and then "Source Code" with 23.14 million. After "Source Code" is "Flying Dragon Regeneration", which was released last year starring Chen Long and directed by Chen Jiashang, with 22 million.
"Source Code" suddenly ranked fourth, leaving behind countless big-name predecessors.
Even if "Ambush on All Sides" has not yet been released in North America, Hu Yifei is enough to laugh at the whole year, not to mention that "Ambush on All Sides" may not be as good as "Source Code".
With a box office of $23.14 million, it is no exaggeration to say that even in North America, the film has been a success. With a production cost of two million and a pitiful publicity cost, the North American box office has achieved more than ten times the total box office, and Hu Yifei also has enough capital. Even if the box office hits later, the next time he comes with a work suitable for North American release, it will not be unattended.
Warner Bros. was also very surprised, no one thought that a newcomer's Chinese sci-fi film would really have the potential to be a big hit. They were already profitable before they even released the disc and other merchandise. Although it is not much, for a large group company like Warner Bros., isn't the annual profit squeezed out of the bits and pieces? There is no doubt that Antonio had a successful business.
The film's success in North America has also boosted its success in other Asian countries.
The screening arrangements in Europe, South America and other countries and regions are also included in the schedule.
When the Olympics are coming, the world's media are focusing on Greece, and the country is even more swarming with the "central five". People have a way to be entertained, and they don't have to pay for it, and the business in the movie theater naturally cools down, and the domestic box office begins to decline collectively. The release of "Source Code" is also nearing the end, compared to "Ambush on All Sides", which staggered and exceeded 156 million paintings, "Source Code" is much more beautiful. In the third week, it again gained 22 million box office, and in the fourth week, it hit the Olympics and was hit by piracy, and still received 5.2 million yuan in a week, reaching a total of 193.2 million yuan in the mainland.
"Source Code" is still not drawn, after all, it can still collect 5.2 million yuan in a week, which is obviously a stamina. 5.2 million box office, this achievement can already compare with the total box office of many domestic films, and it is certain that the release will be extended.
And when the news of the big sale of "Source Code" in North America came back to China, the media really couldn't sit still.
Almost every newspaper and magazine has started a comprehensive report, and "Source Code" has succeeded, not in the form of martial arts, not in the form of blockbusters, but just a small and medium-sized production with an investment of tens of millions, which has slashed $23.14 million in North America and is still being screened.
Not only in North America, but also in Hong Kong, the film also generated 22 million Hong Kong dollars, Taiwan 65 million New Taiwan dollars, South Korea won 12.3 million US dollars, and Japan also earned 10 million US dollars.
In this way, "Source Code" has reached $76 million at the global box office. Europe and South America have not yet been released, and North America has not yet been painted, and the final box office seems to have the momentum of catching up with "Hero".
"It's an exciting achievement, and Source Code has created an amazing box office success around the world in a way that everyone can see and touch. With a small cost and big benefits, Hu Yifei has embarked on a path of sincerity and creativity, and it depends on whether other directors can continue along this path. —Southern Weekly.
"Congratulations to Hu Yifei, congratulations to the family studio. Perhaps, before the release of "Source Code", no one could have expected this result. At that time, everyone was slandering, the production cycle of this movie was so short, it was not a bad movie that made money. But now the result is very happy, and it is also the most exciting for fans, a low-budget domestic sci-fi film produced for two million dollars has created such huge box office figures around the world. This young man, with his unswerving sense of innovation, is walking out of a broad road. —National Telegraph.
"A roar from the East. A young man who was born out of nowhere, regardless of the vulgar trend, completed a beautiful counterattack. Maybe "Source Code" is not the best, but it is a victory, and I look forward to more excellent works born by Hu Yifei in the future. —Time Magazine.
The stimulation of this round of overseas achievements has once again ignited the last wave of movie-watching craze in Asia.
People are speculating about how much "Source Code" will be at the final box office, and how much Hu Yifei can transfer from it, but some things are always unsatisfactory.
"Source Code" went around Europe and ran away. Box office results also came back, with France 170,000 (US dollars); Netherlands, 240,000 (US$); Spain, 180,000 (US$); United Kingdom, 800,000 (USD); Italy, 90,000 (US$); Germany, 70,000 (US dollars).
The film was a success in North America, but not well received in Europe. Such a movie, which was once popular in North America and had a rampant reputation, has not reached a single country in Europe that has exceeded one million dollars, and the best result is only 800,000 in the United Kingdom, and the rest have not even exceeded 300,000.
This has already illustrated a very important problem, that is, as long as the films made by pure Chinese do not bear the names of Li Lianjie and Chen Long, they will not be able to sell in Europe, and even their films may not be able to open the box office in Europe. But Hollywood stars can do this, and even some big Hollywood names can make these countries contribute millions or even tens of millions of box office results, which is still the result of dollar conversion.
People have been telling that Hollywood treats Chinese films harshly and takes too much money, but in fact, European movies are even better. The roots of their discrimination against Chinese-language films are almost deeply rooted.
Two weeks later, "Source Code" reached $27 million at the North American box office.
The domestic box office staggered to survive in the cracks of the Olympic Games, and finally broke through 200 million RMB, with a final box office of 203.5 million RMB.
The global box office accumulated more than 80 million US dollars, and it stopped there. (To be continued.) )