Chapter 397: Rainy Day Chocolate and music go well together
"I'll go, it's raining, it's in trouble. Pen ~ Fun ~ Pavilion www.biquge.info"
All the staff at the scene, looking at the sudden heavy rain, all of them were stunned, everyone's preparation was to finish filming this advertisement before the rain, who knew that it was still raining, this time it would be troublesome, and the advertisement could not be filmed at all.
"Director, although it is raining, but now this summer, the rain must come and go quickly, I think let's wait a minute, the rain will definitely not fall soon, we will continue to shoot later." A staff member at the scene saw that the advertising director was in a bad mood and opened his mouth to comfort him.
"That's all there is to it." The director wanted to say something, but he was a little helpless, and finally said so. After speaking, he shouted loudly to the group of girls: "You, you who have been making mistakes just now, just take advantage of the rain to think about it, think about how to shoot and act, and if you make mistakes again, then don't blame me for being polite." ”
"Definitely, definitely." The girls all nodded, especially the one who was the first, the oldest, just now she was making mistakes all the time, resulting in the shooting not being completed, and finally she couldn't shoot when it rained, she nodded even harder, and tears were about to come out.
"Actually, don't be so nervous, I think you should also have acting experience, it's just an advertisement, if you don't feel nervous, it should be easy to get by." Chen Ze looked at this group of girls and couldn't help but remind.
Although this group of girls is different from the little models and stars in the entertainment industry he knows, Chen Ze can see that they have acting experience, and even the person who is the leader should have good acting skills.
It's just that I'm too nervous, so I can't get over it.
"Just imagine what kind of mood you will be in if you meet someone you like, what kind of performance it will be, and then just wait for that performance." Chen Ze couldn't help but look at the girl at the head again, and continued.
When filming "Infernal Affairs", he often watched how Ho Honghui and several leading actors talked about the play, how they figured out, and how they played a role. This made him gain a lot, so now he sees this girl like this; Immediately, I couldn't help but remind.
"Okay." The girl nodded hurriedly. Chen Ze is right, she does have acting experience, and as usual, an advertisement is nothing at all.
But today she was a little nervous, so she didn't perform well all the time. After Chen Ze said this, she took two deep breaths, pondered carefully, and then tried to act a few more times, and indeed brought this part of the advertisement to life at once.
"Succeeded, Tingting, you just played well."
Seeing the girl's performance just now, the rest of the girls hurriedly nodded and agreed loudly. Chen Ze also nodded, thinking that this girl was indeed talented in acting, and after a little pondering, she actually acted it immediately, which can be regarded as a manufacturable material.
After this girl's problem was solved, Chen Ze waited for the rain to stop, and then started filming officially. But he was a little surprised, usually the rain in July and August comes and goes quickly. But it's been raining for a while, but it hasn't stopped.
Chen Ze looked up at the sky, the sky was still full of dark clouds, and it seemed that the rain didn't know when it was going to fall.
"It's not going to work, it's a waste of time to wait here like this." Chen Ze thought in his heart, and he began to think of another way.
Not only Chen Ze, but also the director of this advertisement and several staff members are also thinking about whether there is any other way.
"No, I don't know when I'm going to wait like this, this advertising manufacturer is urgent, and it must be filmed today." The director spoke.
"But the director, it's raining outside now, and if it rains, it will conflict with the background of the advertisement we designed, so there is no way to shoot it." One of the staff members said, and the others also looked at the director with some sorrow.
"There's no way, if the advertising copy we have in our hands can't be filmed, we can only make up one temporarily according to the on-site situation, do you all have any ideas?"
The director opened his mouth and said his intentions. It's been raining all the time, but the ads can't be dragged out any longer, so the only way is to change the ad copy.
However, it is very simple to change the copy, but it is very difficult to change the copy, especially if you want to think about it temporarily.
These advertisements are generally provided by advertising agencies, and it is simply difficult for ordinary people to think of similar copywriting in a short period of time. Especially now that it's raining again, it's a little too difficult to associate the rain with this ad.
So all of a sudden, everyone fell silent, not knowing how to answer.
Seeing the silence of everyone, the director was furious again and wanted to say something. But before he could speak, a voice suddenly came from behind him: "I have an idea, maybe I can use it." ”
The director and the others all looked back, only to see that Chen Ze walked behind them and spoke.
"Chen Ze, do you have an idea?" Everyone was stunned, they didn't expect Chen Ze to say such a thing.
"Hmm." Chen Ze nodded, revealing a look of confidence.
Seeing Chen Ze's appearance and listening to Chen Ze's words, everyone first didn't believe him and was a little suspicious. But soon, everyone remembered Chen Ze's identity, he is a lyricist, composer, poet, TV series, movie screenwriter, and he can write some advertising words, isn't it still a piece of cake for him.
Thinking of this, everyone became excited and asked, "What do you think?" ”
"My idea was an advertising slogan, an advertising slogan that associates this chocolate with a rainy day." Chen Ze spoke.
"What advertising words?" Everyone asked together, and they were very emotional about the advertising words Chen Ze said. What kind of advertising slogan would be the combination of rainy days and chocolate?
"That's right." Looking at the appearance of everyone, Chen Ze smiled and said: "I heard that on a rainy day, chocolate and music are more compatible!" ”
Chen Ze slowly said his advertising words. Everyone was stunned for a moment, and then they all reacted immediately, rainy days, chocolate and music are more compatible! Wonderful, really wonderful.
"Rainy days, music, chocolate, an advertising slogan that brings these three things together, and it sounds so poetic, so comfortable. Well, this advertising slogan is really well written. ”
The director said excitedly that his original advertising plan was just to associate chocolate and love, but now this advertising slogan connects love, Chen Ze's musical identity, and rainy days with chocolate, and it sounds so poetic.
This director felt that Chen Ze was **explosive, it was really explosive, and he actually thought about it casually, he was able to have such a good advertising slogan, and he really deserved to be the screenwriter who wrote the script of "Infernal Affairs". (To be continued.) )