Chapter 212 Accountability

grabbed Gu Xinning's pigtails, Tao Yumei would not solve it with her in private, she had to find a suitable opportunity to let her mistakes be exposed in front of everyone. 『』【大學包novel网手机版dashubao】

Spreading the unfavorable news of Gu's shopping mall, doesn't this affect the image of Gu's shopping mall, if it spreads, it may also affect the stock price of Gu's shopping mall.

Tao Yumei knew that there might be such consequences, but she still didn't plan to solve it in a low-key manner, anyway, Gu Xinning was here, and if something happened, she was the first person to bear the brunt of it.

What's more, there is no possibility that Gu's shopping mall has a financial problem, and Gu Xinning dares to spread this kind of rumor, and he should bear the punishment he deserves.

Gu Xinning has been discussing the development of the mall with the people in the marketing department, and she wants to build a new mall close to the organic ecological base, and set it as the standard point to radiate around.

Transporting products from Ku's Mall, including organic vegetables, and increasing online sales channels are taking advantage of these transportation channels.

When there is a shortage of goods and there is an urgent need for it, it is more convenient to call on inventory from other places and have a transportation channel.

Of course, high-end products are not included.

Some brands, in order to meet the needs of the upper class of people, have a limit on the number of sales in each city, and these products are often in short supply.

Gu Xinning marked a few selected places eye-catching and showed them to Song Jianzhong, Yang Yi and Jiang Ranbai.

"In these four cities, the coverage of Gu's shopping malls is insufficient, and it is only a matter of time before new malls are built." Gu Xinning pointed to the location she chose, "These places, although they are not in the city's commercial center, but depending on the development direction of the city, they should be able to develop." And they are only about 40 minutes' drive from the nearby organic ecological base. ”

"The development of shopping malls should be based on the gathering places of residents, and these places are not too crowded," Yang Yi asked.

"It shouldn't be a big deal." Gu Xinning pointed to one of them, "For example, Pingcheng, near this is the University Park, where many universities have moved their new campuses. In addition to the upper class, the consumer groups of Gu's shopping malls are more white-collar workers, college students, and a small number of wage earners. ”

Jiang Ranbai nodded: "The consumer group is like this, but Mr. Gu, why do you want to do this, these people can completely enter the urban area to buy the things they need." The investment in the early stage, the people-oriented and maintenance in the later stage, the consumption capacity here is not easy to maintain the shopping mall. We could have chosen a better place, a more mature place for residents to build a shopping mall. ”

"It's enough to be able to sustain it." Gu Xinning said seriously, "I want to develop other consumer groups. ”

Gu Xinning's idea is completely different from that of Gu's Shopping Mall, and it is impossible for the high-end brands operated by Gu's Shopping Mall to be sold together with low-end brands.

Song Jianzhong frowned.

When Gu Xinning reformed the back-end system before, it was not to do this, but to manage the shopping mall in a unified manner.

"Let's put it this way." Gu Xinning explained, "There are multiple brands under one company, targeting different consumer groups. That's what I want to do, the newly built shopping malls belong to the same Gu shopping mall, but they don't hang the name of Gu shopping mall, so that they don't conflict with high-end brands, and they will also have their own consumer groups. ”

"New investment should have a plan and be feasible after discussion." Song Jianzhong did not completely veto Gu Xinning's idea, but he did not recognize her arbitrariness.

No matter how much confidence you have, you should follow the process.

Even if the idea is feasible, it is necessary to have a comprehensive plan, so that there are many detours when moving forward.

"The plan needs to be improved." Gu Xinning said, "Uncle Song, I don't plan to push forward immediately, I can only do it when it is feasible." Determine that there is a suitable city first, which requires sending someone to visit the site. ”

Gu Xinning took out a plan from the side: "Here is the preliminary plan, the places that need to be determined are listed, these contents are determined, the plan can be improved, and then promoted." That's the right process, right?"

Song Jianzhong took the plan in surprise, which should have been given to them before the meeting, so that he could have time to be optimistic and know the content of the meeting, so that he could put forward better suggestions.

However, this was just a small flaw, and Song Jianzhong didn't point it out, and gave the other two to Yang Yi and Jiang Ranbai.

There is no superfluous nonsense in the proposal, no hype about the benefits of doing this, just a list of future directions, which now urgently need to be determined.

It is concise and to the point, and it doesn't take much time to understand what Gu Xinning wants to express.

"The position of high-end luxury brands in Gu's shopping malls will not be shaken, and I plan to focus on well-known domestic brands and potential brands in the new shopping mall." Gu Xinning pulled out the last schedule in the article and said, "I have listed these brands for the time being, and they are still under investigation. ”

Song Jianzhong and the three of them also saw the end of Wen Jiàn, a list of many brands.

"I feel like some resources are being wasted." Jiang Ranbai put forward a different opinion, "The products with the same function are only sold in two shopping malls because of different brands" Jiang Ranbai frowned, and couldn't figure this out.

"There are times when luxury goods abroad are discounted." "But in Ku's shopping mall, this situation is not possible. In order to create the high-end image of Gu's shopping mall, the shopping mall is always in season, and the goods that are out of season will be returned to the manufacturer, and we also bear a lot of logistics costs for this. ”

This is written into the contract when the contract is signed with the dealers.

"However, the products of Gu's shopping mall are discounted, which is contrary to the current positioning and business philosophy." Yang Yi said, "Even if it is a shopping mall with a different name from Gu's Shopping Mall, after a long time, everyone knows that those products are the products operated by Gu's Shopping Mall, and it will affect the image of our shopping mall at that time."

"That's why I separated different brands and put them in different shopping malls." Gu Xinning explained, "And these luxury brands, when they are discounted abroad, can be discounted at the same time in China. ”

Song Jianzhong and the three of them listened carefully to Gu Xinning's words.

"My initial idea was to solve the problem of this part of the product." Gu Xinning said, "You have all seen the situation of crazy robbery when luxury goods are discounted, which is absolutely not suitable for appearing in Gu's shopping mall, and it will bring bad shopping enjoyment to those god-like customers in our shopping mall." ”

Different from the ordinary white-collar class, Gu's shopping malls also have a group of the most high-end consumer groups, who pay more attention to identity and treatment.

A good shopping environment is one of the things they value.

"If you can transfer to another shopping mall, it will not only save a lot of logistics costs, but also solve more goods for each merchant, bring some profits to the company, and have little impact on Gu's shopping mall." I think it's doable, what do you think?"

"It is not cost-effective to prepare a shopping mall in order to solve these goods, so I decided to operate a mid-range brand" Song Jianzhong saw from the list provided by Gu Xinning that the brands selected by Gu Xinning are also very particular, not high-end, but not low-end, and maintain a certain level.

"It's not entirely because of this that I decided to run a mid-range brand." Gu Xinning said, "The main thing is to open up the online sales market, and high-end brands are not suitable. ”

At this stage, online sales have opened up the situation, but they have not yet formed a scale, and Gu Xinning knows that in a few years, the scale of online sales will become larger and larger.

When people in this age group grow up, they will be more comfortable with online shopping, and many people even order daily necessities online and wait for them to be delivered to their doors.

While we are still in the embryonic stage, we can prepare to catch up with the trend of the next stage.

Of course, Gu Xinning will not say this, but she absolutely wants to open the market for online sales.

"Do your research first, then make a detailed plan, and then discuss it." Song Jianzhong recognized Gu Xinning's idea, but he didn't have a detailed plan and couldn't invest recklessly.

"That's what I think, Uncle Song." Gu Xinning nodded hurriedly, "Don't disclose the news until the plan is confirmed, I will give you another copy of the situation that needs to be investigated, and it will be sent to your mailbox." ”

This is also the reason why Gu Xinning only called the three of them to the meeting.

"Hmm." Song Jianzhong glanced at the two of them, and Yang Yi and Jiang Ranbai handed the text back to Gu Xinning.

Arrange for someone to go to the field to investigate, and you can find other reasons.

Soon, the documents were twisted into pieces in the shredder.

After the meeting, several people came out of the conference room and met Tao Yumei who was angry.

"Gu Xinning, explain what is going on" Tao Yumei threw Gu Xinning a newspaper.

On the fourth page of the newspaper, the huge text reads: The myth of Ku's Mall is about to be shattered

The news is that Gu's shopping mall is facing the crisis of breaking the capital chain, and the reason for this situation is that the new Gu's shopping mall is in charge of the Gu family's eldest lady, who is eager for quick success and quick profit, regardless of the development of Gu's, and promotes a number of projects.

"Where did this rumor come from, and the media has paid too much attention to Gu's mall recently." Gu Xinning frowned, "Vice President Tao wants me to explain what I don't think this rumor is true."

"No wind, no waves." Tao Yumei said, "And I also heard that the shortage of funds in Gu's shopping mall was said by the president himself." ”

Tao Yumei bit the word "president" heavily.

"Oh, again, I don't even know what I said." Gu Xinning chuckled, as if she was not afraid of Tao Yumei finding someone to confront her. However, Tao Yumei's behavior made Gu Xinning sure that she was related to Shao Lewen. It's just that I didn't expect Tao Yumei to use the media, and such news is not a good thing for Gu's Mall