||So she had an idea, and sat down at the table like a Japanese, with her hands on the table, exactly at the same height as Bu - but it was like a student on trial. [Ran^Text^Library] []

"Which one do you think is well written?" Bu Tong looked at her and asked, "Huh?" Murphy was stunned for a moment, she thought for a moment, "Article 16" "Well, - Article 16 - is both on the theme, catchy, musical, and really good. - Actually, Bigidea never ends - Exit 5, you know? ”

Bu Tong asked suddenly, Mo Fei shook his head, Bu Tong listened, and told her very interestingly, "This is a decades of research and thinking about creativity by a Ph.D. named Richard at Harvard University - the labyrinth is a process before all advertisements are created. This labyrinth has an entrance and inside it has five exits. It's easy to spot the first exit HO-HUM, where as a creative at an advertising agency, receives a brief and you're going to do a series of jobs. The easy thing for us to do is that we tend to go out from the first exit, that is, 90% of the advertisements that people usually see appear at the first exit. …… IF YOU WANT TO FIND THE SECOND EXIT INTERESTING,...... It's usually good to use the following three criteria to determine and be able to answer all three questions...... THE THIRD IT MUST BE VERY UNEXPECTED, SURPRISING, AND VERY APT, I.E., SURPRISINGAPPROPRIATENESS. ”

Bu Tong, who was lecturing, watched Mo Fei put her head on her left hand and her right hand on the table, in a lovely posture, her two beautiful big eyes flashed curiously, and her beautiful lips like cherry blossoms were slightly upturned, which was very moving, and his heart moved.

"Do you understand?" "Well, although I don't understand it too much, but I will always understand it in the future, thank you Mr. Bu." Mo Fei took the manuscript and just wanted to stand up, Bu Tong, "Wait-I have an advertising book with me, give it to you, I hope you can understand the true meaning of advertising creativity as soon as possible!" ”

Over, Bu Tong took out a book and handed it to Mo Fei, Mo Fei saw the book and involuntarily wanted to stand up and say thanks, but she was just about to stand up, only to find that her knees were already sore and couldn't stand up, she supported the table with both hands, and wanted to stand up, but her center of gravity was unstable and almost fell, just when she was about to fall, Bu Tong stretched out his arm to support her.

Mo Fei grabbed his arm tightly, she raised her head in horror, only to see Bu ** Ran not moving at all, a pair of peach blossom eyes shining like stars looking at her, she hurriedly thanked him, and then thought in her heart, this uncle is really strong! In fact, it is not an exaggeration to call Bu Tong an uncle in his heart, Bu Tong is 42 years old this year, 16 years older than Mo Fei......

Mo Fei pulled out his hand, Bu Tong's two arms suddenly felt empty, looking at Mo Fei tidying up the house, he suddenly felt very warm, since the divorce from his wife Haruko, he has been living in a cold world, meeting Mo Fei here, as if there is a sun in his sky again, and this vibrant and warm sun is slowly rising in his world......

After the training, Murphy returned to the office, sat on the chair, only felt that her knees hurt, rubbed her knees for a while, she looked at the desk calendar that was newly put on the table, suddenly remembered something, and then heartily drew a circle under today's date with a red pen, and wrote four words seriously, "I want to be white", after writing, she smiled a little shyly,......

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