Chapter 37: Xiaomi hits the shelves

Jiang Xiong did not unravel the mystery, but looked back at history and described the current situation.

"Xiaomi was established in 10 years, with sales of nearly 75 billion in 14 years, and easily broke through the 100 billion mark in 15 years, but we all know an objective fact, it seems to be prosperous, but in fact it is sad!"

"Back then, we had the technology, we had the products, but we didn't have the money. Eventually, venture capital had to be introduced. ”

"It's a pity that a few of us who are engaged in technology have a serious lack of understanding of venture capital, although we have now reached a consensus that venture capital is a hateful vampire, but Xiaomi has become fat on the chopping block, and it is difficult to break free from the trap of the year."

"In short, with venture capital behind the scenes, we are a group of poor workers! I know that everyone is very reluctant because the money that actually goes into our pockets is simply disproportionate compared to the huge sales. ”

"Now, a scented mobile phone and a letter provide us with an opportunity. I hope that everyone will twist into a rope and work together to bring down the venture capital behind it and completely take back the control of Xiaomi! ”

"Now, please feel free to express your opinions."

Jiang Xiong's words revealed the inside story of Xiaomi, and the spearhead was directed at the venture capital company.

Xiaomi's growth process is too short and its achievements are too high, which can be called a miracle in the industry.

It's a pity that although the performance is impressive, it was exploited by venture capital, and what is more serious is that the venture capital company of that year not only pursued high returns, but also dug a hole to set up a situation.

All of this stems from the evaluation report of the venture capital. Top talents, superb technology, and mature products will inevitably cause huge repercussions in the market. Therefore, venture capital is conditioned on a huge amount of money and manipulates the investment contract.

Until now, venture capitalists are still supervising finances, participating in management, secretly monitoring Jiang Xiong's team, and interfering in decision-making.

This is the reason why Jiang Xiong and the four of them are dressed in disguise, and it is also the "eyeliner" problem mentioned by the financial director just now.

Lao Xiao met Jiang Xiong's gaze and said: "Lao Jiang has any specific plan, let's say it directly, it will also save us more brains and kill a few more brain cells in vain, anyway, you have always been the leading big brother!" ”

"That's right, Lao Jiang can work hard, and Lao Liu makes suggestions. As for me, I'm just a technical soldier, hehe......" The technical director laughed to himself.

"Lao Jiang, should we seize the opportunity to start anew and open a wholly-owned company that belongs entirely to the four of us, specializing in the sales and promotion of aroma mobile phones. When the time comes, look back and counterattack! "The CFO's words are a strategy.

"Haha...... Lao Liu is worthy of being our think tank and military advisor! Jiang Xiong stretched out his right hand and shook it suddenly, "This plan is exactly what I want, we coincide!" ”

It's the same rhythm that heroes see.

Lao Xiao frowned and reminded: "According to the content of the letter, the output of aroma mobile phones is very rare, and I am afraid it will be difficult to bring down the current Xiaomi company." ”

"Why do you want to bring it down? That's our brainchild! "The technical director is against the sales director.

Lao Xiao retorted: "Mmmmmm...... Not only is it a piece of our heart, but also a big hen! It's a pity that this hen refuses to lay eggs for Lao Ji! ”

"Alas......" Lao Ji sighed.

Lao Jiang, Lao Xiao, Lao Liu, and Lao Ji are not only the top masters in the industry, but also partners who are affectionate and sincere.

"Our goal is not to bring down Xiaomi, but to take back sovereignty!" Jiang Xiong made a final decision, "Lao Xiao, let's talk about the sales plan of the new product, especially the price." ”

Crash......

Lao Xiao shook the letter and said: "Wei Ming asked in the letter that 1,000 mobile phones are needed every month for reprocessing, and the price of the finished product is 20,000 yuan, which I think is very inappropriate!" ”

"It has risen tenfold all of a sudden, this person's heart is really black, only a little worse than a venture capital!" Lao Ji muttered quietly.

Xiaomi mobile phones are 1999 yuan each, and as soon as Wei Ming changes hands, it becomes 20,000, isn't it "ten times the heart black"?

Lao Xiao rolled his eyes and said, "In my opinion, the price is too low!" Wei Ming may not have realized the refreshing effect of the aroma, nor did he realize how strange the world of local tyrants is, let alone the terrible consumption desire of the rich and nouveau riche, so he set a price of 20,000 yuan. If it's up to me to sell it, 80,000 copies won't be a problem! ”

Lao Ji felt that the three views were completely ruined, and asked loudly: "Who will buy 80,000?" ”

"I'll buy it!" Jiang Xiong picked up the mobile phone, put it between his nose, and kept sniffing, "You really don't buy such a mobile phone, 80,000 pieces?" ”

Lao Ji showed a struggling expression, and he didn't dare to speak.

Jiang Xiong stared at Lao Ji and listed the benefits of the fragrance: "Osmanthus and frankincense can not only refresh the mind, but also relieve fatigue, and even inspire creative inspiration......"

Rise!

Lao Ji stood up abruptly and shouted loudly: "I'll buy it!" ”

What he cares about most is creative inspiration, and sometimes, getting stuck in a certain sentence of the program is simply painful.

Lao Ji is not that he has no money to buy, nor is he stingy by nature, but he has been engaged in technology for a long time and lacks some common sense in life.

"I said, don't tease Lao Ji, he's a pure programmer ape, not like we have to work part-time for other things!" Lao Liu persuaded others not to tease, but he was teasing.

Old Xiao looked up to the sky and laughed: "Hahaha...... Tease the old season is the greatest pleasure after dinner, you know! ”

"Straight to the point!" Jiang Xiong pulled the topic back, "Wei Ming is only 22 years old, and it is inevitable that he lacks experience and experience, but he has an ancestral formula that can make plastic rice contain the best aroma, and ensure that the aroma will not fade for three years, so as to greatly enhance the added value of mobile phone products!" ”

The material of the mobile phone case is plastic rice.

Generally speaking, a trinity of molds, injection molding machines, and plastic meters is needed to form a mobile phone case.

In the process, it must go through the baptism of high temperature before the plastic rice can be turned into a finished product.

In this case, no matter how advanced the manufacturing process is, it cannot eliminate the plastic smell of the phone case, and there are some pungent residues.

However, the content mentioned by Wei Ming in the letter can completely remove the last flaws and make mobile phones the most perfect consumer goods.

This is what Jiang Xiong called the added value, and it is a huge added value.

In other words, in the eyes of Jiang Xiong's team, mobile phones are not only a consumer product for everyone, but also an expensive luxury product.

"That's right!" Lao Liu took over the conversation and continued to elaborate, "Because of this, we have room to operate, while occupying the market with new products, while gradually affecting Xiaomi's sales and operations, and gradually reducing the proportion of venture capital income, at the same time, we ourselves are growing!" In time, it will not be difficult to recover Xiaomi. ”

"Well, Lao Liu analyzed it very thoroughly!" Lao Xiao highly appreciated it, and changed his words again, "However, there is a premise, Wei Ming must be tied to us, not with venture capital!" ”

"I'll call now and tie him to our chariot......" Before Jiang Xiong could finish his sentence, Wei Ming on the other side had already answered the phone.

Then, Jiang Xiong was surprised to find that he couldn't convince Wei Ming to let the other party hand over all the finished products to the new company to operate.

In order to fight for the most critical quantity, Jiang Xiong even threatened, saying that Xiaomi would not supply it, and asked him to queue up online to buy it and see how many units he could buy every month.

Wei Ming was-for-tat, easily crushing Jiang Xiong's insistence, saying that it was the best-selling mobile phone in the market, not only Xiaomi, but also Apple.

In the back, Wei Ming completely grasped the initiative of telephone communication.

Fortunately, both parties had their hearts in mind and finally reached a verbal agreement.

Subsequently, a new company was announced in the capital and Xiayou County, both of which were "mobile phones".

The new company in the capital city is called "Rice Mobile Phone Sales Company", and the legal representative is Jiang Xiong's college classmate.

The new company in Xiayou County is called "Yinhan Feidu Mobile Phone Sales Company", and the legal representative is Lin Botong.

At this point, Wei Ming has basically completed the second step of the mobile phone plan.

The original apple spare tire has been forgotten by Wei Ming.

The consequences of this forgetting are very serious, causing Apple to eventually lose market share and become a small piece of historical dust.

Years later, Jiang Xiong took back the sovereignty of Xiaomi and became the real man at the helm. At that time, he and Wei Ming were real strategic partners.

It all started with a dog meat shop in Zhongguancun.

…………

This day is a Saturday and Sunday.

Lin Botong's store, with colorful lights, flower baskets, and crowds, is a joyful scene.

This is the day when "Yinhan Feidu" was officially listed, and it is also the day when the aroma mobile phone was officially put on the shelves.

As the legal representative and general manager of the company, Lin Botong did not have the consciousness of brocade night walking, but hyped it up and showed off everywhere.

All attendees who participate in the event will be eligible for a 3% discount on the purchase of sports suits.

For a time, it attracted countless passers-by to watch, resulting in a dense crowd inside and outside the store.

Wei Ming, Xiao Baxian and Hei Niu stood together, smiling and watching Lin Botong's show behavior, and applauding from time to time.

At this time, Limbotong was about to end his first public performance.

"Folks, beauties, handsome guys, cough cough cough ......" Suddenly, Lin Botong coughed violently, and it took a while to recover, "I'm sorry, I accidentally choked!" All in all, everyone is welcome to buy a new mobile phone! ”

Immediately, Lin Botong stepped down from the temporary high platform, pushed through the crowd all the way, and approached Wei Ming.

Wei Ming saw that he was sweating profusely and looked pained, and asked, "What's wrong?" ”

Lin Botong lamented: "Alas...... It's all tears! Isn't it obese yet? Today is a day of great joy, so let's not talk about that. Let's go, let's go to the store! I want to personally preside over the sale of the first mobile phone, so that the shopping escort can see the boss's eloquence and demeanor! Hahaha......"

"Let's let go, let's go, the big boss is going to enter the store!" The black chick shouted loudly to clear the way for Lin Botong.

Lin Botong stood in front of the mobile phone counter and shouted: "Xiaomi mobile phone, officially on sale, who will be the first to come?" ”

In the crowd of onlookers, an arrogant response sounded: "I'm coming!" Isn't it 1999 yuan? Buy as much as you want, my brother is poor and only has money left! ”