The plan was implemented more smoothly than Tang Tiancheng expected, because he came up with a trick again: pulling people back.

SF Express issued a notice: if A introduces taxi driver B to join the company, the company will reward the introducer A with RMB 100; If B continues to introduce individual taxi driver C to join the company, the company will reward B with 100 yuan and A with 50 yuan; If C introduces individual taxi driver D to the company, then ...... And so on.

In the early 90s, before the destruction of Amway, the spread and marketing of Amway, the power and effect of this special marketing model were very amazing.

Taxi drivers are originally a relatively close-knit circle, and they are basically connected with each other, coupled with the recent domestic and foreign difficulties, it is also a good choice to stay warm together.

Everyone understands the principle of enjoying the shade under the big tree. Through this way of acquaintances pulling acquaintances, coupled with generous welfare benefits, the driver team of SF Taxi Company quickly expanded......

Looking at the advertising plan handed in by Chen Yi, Tang Tianchen frowned, the company's advertising planning These people should be regarded as the elite leaders of Yanjing's advertising industry, but they are also limited by the times and their thinking is not open enough. It still focuses on the four traditional forms of advertising: "television, magazines, newspapers, and radio".

Tang Tianchen said directly: "These four traditional forms of advertising are highly competitive, the cost accounting is too high, and the effect is average. ”

Chen Yi is also a very proud person, and he is also full of confidence in his own planning, and said lightly after listening: "I don't know what Mr. Tang has to say?" ”

Tang Tianchen is clear about Chen Yi's thoughts, and it seems that if he doesn't show some real skills, he really can't subdue him, but the 21st century is known as the era of marketing, and the strange advertising methods before reading the file, it can be said that people nowadays can't even dream of it. Hmph, I'm afraid I won't be able to cure you?

"As a good marketer, you have to think extensively. Don't always stare at indoor advertising, but also consider outdoor advertising, such as large advertising billboards, sidewalk billboards, restrooms, elevators, stations, airports, highway toll stations and other transportation advertising. There are also mobile advertisements, such as bicycle advertising baskets, bus bodies, advertising hot air balloons, airship advertisements, etc., as well as video walls, LED displays, neon lights and so on. ”

Although Chen Yi didn't speak, his slightly fluttering eyelids betrayed his heart, obviously not calm. Tang Tianchen continued:

"This advertising slogan is also written in general, I will provide you with a few, you can filter and look at it, such as:

There is a fate to ride together, and share peace

Create a harmonious society and establish a new style of taxis

Carry with a car and serve with love

As long as you beckon, we are friends

Car guests from all over the world, make friends from all over the world

The spring breeze is all the way, and the car is full of harmony

……

Chen Yi entered the state-owned enterprise at the age of 22, and in the past nine years, he was the class president in primary and secondary school, and the president of the student union in college......

He has always been an elite leader among his peers, and his self-confidence ability is no worse than others, he glanced at Tang Tianchen, his thin and handsome face, he looked very young, his sharp eyes were confident and calm, and his demeanor made people feel that he was quite mature, and he couldn't help but think:

"Is there really a so-called genius in this world? Have innate knowledge? Destined to be looked up to by mortals? ”

It has only been less than a week since he participated in the interview, and in a week's time, Tang Tianchen has not had much contact with him, but Chen Yi has to admit that it is the first time in his life that he feels a sense of crisis and oppression from his peers, and Tang Tianchen is a person who is quite infectious and influential.

"Okay, I'll revise it immediately according to your opinions and come up with the most perfect plan as soon as possible." Chen Yi's attitude is obviously much more humble.

Tang Tianchen bowed his head slightly and patted Chen Yi's shoulder: "Well, do a good job, I still believe in your ability." ”

Obviously a lot younger than him, Chen Yi suddenly felt flattered, as if he had received the affirmative approval of his elders when he was a child, what was going on?

Soon, SF's advertising began to be overwhelming, and Tang Tianchen clicked on it, and this time the focus of advertising was not limited to television, radio, magazines and newspapers, but every corner that could be used was used, such as the interior wall of the toilet, street lamp billboards, flyers, spray painting, large LED displays, and the surface of pure water buckets......

Rich is capricious, and the citizens of Yanjing can be regarded as an eye-opener, seeing all kinds of strange advertising forms that have never been seen before, and almost everyone in Yanjing has seen at least two or three different places of SF advertising.

At the same time, Tang Tianchen repainted all the taxis affiliated with SF Express, spraying them in a style that was common in the previous life, mainly light green, supplemented by white. The front door was also printed with the SF logo and slogan: "Create a harmonious society, establish a new style of taxis".

Then, Tang Tianchen conducted pre-job training for all taxi drivers under the company, and formulated the "SF Taxi Driver Regulations", which uniformly installed taximeters and rooftop LED displays for all taxis, and put forward regulations on the service standards of all taxi drivers under SF:

Carry the road transport certificate, qualification certificate, public security registration certificate with the vehicle, and place and paste the relevant documents and signs according to the regulations; Keep the appearance and grooming of the car neat and tidy, dress uniformly, and standardize the service; Choose a reasonable route according to the destination specified by the passenger, and shall not refuse to ride, dump passengers on the way, deliberately detour, charge according to the amount displayed on the meter and take the initiative to provide special tickets; Forcible carpooling is prohibited. No other passengers shall be solicited without the consent of the first passenger, and segmented billing shall be implemented; Do not smoke in the car and avoid eating food with odors; When carrying passengers at airports, railway stations, bus passenger stations, ports, public transportation hubs and other passenger flow distribution centers, they shall queue up in a civilized manner, obey the dispatch, and shall not solicit passengers in non-designated areas in violation of regulations; Passengers are reminded not to forget their belongings, and if they find that passengers have lost their belongings, they shall be returned to the owner or handed over to the taxi passenger transport enterprises or relevant departments for disposal, and shall not be occupied, concealed or discarded, and the offenders shall be investigated for criminal responsibility in accordance with relevant laws and regulations; Abide by road traffic safety regulations, drive in a civilized manner, do not grab the road with pedestrians at the crosswalk, and do not stop to pick up and drop off passengers within 20 meters before and after the bus stop.

The Regulations require SF Express's taxi drivers to standardize their service behavior, improve service levels, and facilitate passengers' travel. Once launched, there were rave reviews from all walks of life, but the drivers within the company also had discordant voices, but they were all taken out by Tang Tianchen and the contract they signed when they joined in as a killer weapon, and they were strongly suppressed......

This group of self-employed drivers realized that they had been fooled, and when they signed, they patronized to see the welfare benefits, and the original contract they signed still had this clause. But now that the wood is complete, the contract is signed, and the arm is twisted over the thigh, what else can I do?

Tang Tianchen also asked for an internal assessment and qualification examination for the company's taxi drivers, and implemented a 100-point scoring system, where reports and complaints were made, one to five points were deducted according to the seriousness of the situation, and those with a score of less than 60 must be retrained before they can take up their posts.

Through a set of combination punches, Shunfeng Taxi Co., Ltd. quickly became famous in Yanjing City, set up its own signboard, and was widely praised and concerned by people from all walks of life. In particular, the advertising department of SF Taxi is famous all over the world.

……

In the general manager's office of SF Express, Jiang Jiani is reporting the progress to Tang Tianchen: "From September 28 to October 3, the number of new self-employed individuals who joined our company reached 3,214, accounting for about 25% of the total number of taxis in Yanjing. However, the growth rate has slowed significantly in recent days and is expected to reach about 35% by the end of October. ”

"Is it only 35%?" Tang Tianchen's face was solemn.

"Yes, 35% is still ideal, because almost all of the people who are interested in joining the company have already joined. The rest are hard bones that are not easy to convince or have no intention of joining a taxi company. ”

"What about funding?"

"Now 3.4735 million yuan has been consumed, and the company still has 2.2625 million yuan left in its accounts, and it is expected that additional investment or profit points must be found by the end of this month at the latest."

"How's the talk with the various advertising agencies?"

"Originally, it didn't go well at first, but since the advent of our own company's advertising effectiveness, there have been a number of advertising companies willing to reach preliminary intentions and cooperation with us."

"Very good, continue to contact and implement cooperation as soon as possible."

"Okay, Mr. Tang. In addition, I wonder if our advertising campaign should be slowed down, the cost is too great, and I feel that the effect has been very significant. ”

"We must not stop, on the contrary, I want to expand the results. By the way, how did the athletes you contacted talk about endorsement contracts? ”

In fact, Tang Tianchen also had the idea of cutting advertising, but after he found out Li Nianfeng's bottom carefully, this idea was immediately left behind him, Boss Li ran a company just to seek fame, if he knew that he cut advertising investment, it would be strange if he was not hairy!

"It's going well, Shen Jianqiang, Wang Xiaohong, Lin Li, Xu Haifeng, Yang Wenyi, Deng Yaping, Huang Shiping, and others who are the focus of Mr. Tang have signed endorsement contracts with the company. Since the contracts were signed before they won the gold, the endorsement fee was saved by almost half. Jiang Jiani's pair of sheared autumn pupils looked at Tang Tianchen intently and asked:

"But...... How did Don always predict that they would succeed in winning gold? The accuracy rate is 90%. ”

Tang Tianchen smiled and said nothing, hehe, if you came from 26 years like me, and you still have a good memory, you can guess accurately.

Three days later, Yanjing TV and CCTV both broadcast an advertisement made by 12 Asian Games gold medalists for SF Taxi Company, which caused a sensation after being broadcast in prime time in the evening.