Hu Yifei came to Shanghai again for a field trip to the new play. Pen % fun % Pavilion www.biquge.info

I didn't prepare much, but I didn't expect to be suddenly recognized by fans at the airport, and then I was watched, which led to a temporary congestion. Of course, the real reason for the congestion is because fans actually knew his whereabouts in advance and spontaneously summoned him.

The reason is that some fan groups always pay attention to his latest news, and he just uploaded a photo of boarding the plane at random, and he was caught moving.

Judging from the lineup, there must have been hundreds of people at that time. More than half of these people are holding billboards of "Hu Yifei", and there are a few special fluorescent signs, which makes people laugh and cry. There are people who write nicknames such as "Master", "Feige", and "Hu Xiaowolf" on fluorescent signs. The first two are acceptable, but the latter one is not.

shouted frantically at the scene, "Hu Yifei, I love you, Hu Yifei, you are so handsome, Hu Yifei loves you to death......"

The enthusiastic confession is unbearable.

With the launch of CCTV publicity, the drama "Prison Break" can be regarded as the first to be broadcast.

Tens of thousands of Hu Yifei's tattoo posters specially made by the crew were put on the market and sold near the university town. didn't even make a single one, and it was gone.

All urns are sold.

This kind of popularity is also beyond CCTV's expectations, and the people in their propaganda department are also wondering, they didn't do anything, they just promoted it in the usual way of promoting TV dramas. Since they didn't make any other moves, the problem must have been on the side of the family studio.

In fact, there is just one more publicity channel. With their own online media platform, they have a lot of new things to shake out. For example, filming tidbits, from the previous preparations, to finding actors halfway, to gathering in prison, the difficulties in the middle, followed by the exhaustion of the finale, it is simply a big drama outside the screen. There are also twists and turns. Just this tidbit, cut it into a joke and released it, which also made fans fascinated by it.

Now filming movies and TV series is still a mysterious thing, netizens are very curious, and the attention is naturally high. When it's not fresh in the future, it won't be useful to play this trick again. And behind the scenes of their filming of this drama, it is indeed very interesting.

Now that the propaganda is on fire, other TV stations naturally come to approach. If they can't get the first round, they also want the second round, including several stars that have cooperated with the family studio. They collectively ran to watch the film, and after watching it, they didn't leave, "Hu Yifei, we want the second round of broadcast rights from Jiangsu Satellite TV." "Why, Mango Terrace has never lagged behind people. Zhejiang Satellite TV: "Quote, don't fix these fictitious ones." Dragon TV: "That's so hurtful and angry!" Anyway, it's a second round, this kind of drama is too different from domestic dramas, and the audience likes it or not. According to me, it's still a few joint releases, which is more economical. ”

"You are noisy, why don't you ask people if they sell it."

Family Pictures really didn't plan to sell it first without a single round. Although it is a cooperation with CCTV, the profit must be clear, and the copyright belongs to the family film. CCTV's 10 million capital is considered to be a shareholding, and the condition is to win the first round of broadcasting rights. This condition is a bit of a loss for the family film industry, after all, the show sells more than 10 million local stations. Therefore, we can only start with the commission of advertising fees.

25% of the advertising cost, this is the main force.

Everyone knows that in the TV drama market, advertising fees have now become no weaker than copyright income, and CCTV is willing to give 25% of the promotion to the family film industry. One is because they have taken advantage of investors, and the second is to show their optimism about this drama.

Hu Yifei is confident in this drama, don't look at the first round of making less money, but they are not without examples of selling in the second round and making more money than the first round. As long as the platform of CCTV becomes popular, China has so many plus star stations, if all stations deduct millions, it will all be net earnings, and the profits will properly exceed 100 million.

In the following days, the family pictures released another version of the trailer. These trailers are the same in the background music and other elements of the scene, the difference is the character in the middle. Hu Yifei made a trailer for each of the main supporting characters, and in the eyes of the audience, these supporting characters are either particularly serious and urban, or a little girly, or silent and quiet, or violent, or excited, or a little cold and perverted.

In conclusion, the main supporting characters all have very distinct character traits, and they all have one thing in common, which is cool.

Of course, the trailers of the two heroines, the lawyer and the doctor, can be regarded as bringing a touch of warmth to this men's group drama.

The publicity is in full swing, and the cost has not increased much, but the heat is hyped.

At the same time, CCTV is also conducting a public advertising tender for the first round of broadcast of "Prison Break". Advertisers who think they have some strength, food and beverage, daily chemicals, electronic appliances, etc., have been pouring over these days. On the day of the advertiser's bidding, the bidding site was noisy.

"Now there is a bidding for 15-second advertising space in the first round of the first ten episodes, and the bidding price is not less than 100,000 yuan each time...... 800,000! 800,000 for the first time, 900,000, 1 million ......"

"1.4 million!"

"1.5 million! 1,500,000 for the first time, 1,500,000 for the second time, good! 1.6 million appeared, is there a higher price for 1.6 million? ”

……

"Today's last target, the naming rights of the first ten episodes, the reserve price is 10 million, and the price is not less than 500,000 each time, now please start bidding!"

"Tsingtao Beer 12 million!"

"Brain gold 13 million!"

"Lenovo computer 14 million!"

"Haier 16 million! Okay, Haier Group 16 million, is there anything higher? ”

"17 million, Lenovo Group 7 million...... 18 million, 19 million appeared, Wahaha Group, 19 million for the first time, is there a higher price? ”

"20 million! Lenovo Group, Lenovo Group 20 million ......"

"25 million, Wahaha Group! It has increased by 5 million all of a sudden, and it seems that the title is bound to be won. ”

"30 million, Lenovo Group ......"

"Giant Group 35 million, Giant Group 35 million ......"

Kill another Cheng bite gold, everyone is not bad for money, who can compare with whom. Are you a top 500 player?

There were also a large number of media reporters at the scene, who could only be described as dumbfounded for the big groups that killed the red eyes to take millions seriously.

The bidder who presided over the bidding was experienced in stirring up the atmosphere of the guests, but he was quiet, where did he go? This was the first round of bidding, and their "Prison Break" was voted on every ten episodes. He has reason to believe that the further he goes, the higher the price will be. The TV station has enough confidence in "Prison Break", not to mention the strong support of the CCTV platform.

Even if the auction is not over yet, it is a sure thing that "Prison Break" will become the advertising target king in the first half of the year.

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