Liu Ruyan is watching the Xijing Minsheng Eye program with popular ratings and is deeply loved by the people, so she wants to cooperate deeply with this column in advertising investment, right?

Now is the best time for real estate, real estate companies are not bad for money, a race is rich, real estate advertising is really overwhelming, and it is normal for a large real estate company to invest hundreds of millions of dollars in advertising a year. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Liu Ruyan's Guangsha Group is also the main advertising customer of major print media, outdoor media and TV media in Xijing.

They spent more than 200 million yuan on advertising last year.

"Yes, Sister Yan." Zheng Xiao replied.

"I want this title advertisement, can I do 40 million a year?" Liu Ruyan opened his mouth and gave a price code.

This price is the upper limit of Zheng Xiao's psychological price.

However, considering the continuous bullish ratings of the "People's Mediation" program, it is also worth 40 million a year to buy a title advertisement. You don't see, the naming fees of those popular TV programs in later generations are often calculated in billions.

"Thank you so much Sister Ruyan for taking care of you, how about we take some time to talk about it in detail another day?" Zheng Xiao said with a smile.

"Yes, when do you have time today? Let's talk. Liu Ruyan said.

She is quite anxious and wants to win the title advertisement of "People's Mediation" as soon as possible.

Zheng Xiao understands Liu Ruyan's mood very well, after all, this is an era of advertising media explosion, all kinds of advertising media emerge in an endless stream, and the advertising effect is greatly reduced.

At this time, scarce and eye-catching advertising resources are precious.

Now, the "People's Mediation" fire has become one of the most popular TV programs in Xijing, and it is about to become a daily program, meeting with the people every day.

This indicates that all kinds of advertisements around the program "People's Mediation" have become sought-after goods.

If Guangsha Group named this column, the advertising effect would be too eye-catching.

"Well, how about three o'clock this afternoon?" Zheng Xiao then explained, "I had to go to Xijing TV in the morning to re-sign the 'people's mediation' cooperation agreement with them, and I didn't have time to rush over. ”

"Good! At three o'clock this afternoon, I am waiting for you in my company office. Liu Ruyan said.

After saying hello to Liu Ruyan, Zheng Xiao drove on the road.

On the way, Zheng Xiao turned on the radio, but heard that Xijing Traffic Radio was broadcasting the morning news.

"Last night, a program called 'People's Mediation' premiered on the comprehensive channel of Xijing TV, and the ratings broke through the 30% mark, reaching 33.2%. Our reporter interviewed pedestrians randomly on the streets of the city, and many citizens said that the "People's Mediation" program was very good, and they benefited a lot after watching it. ”

Next is the content of reporters interviewing pedestrians on the street.

All the citizens interviewed gave a high evaluation of "people's mediation".

Some people say that the show is very real and natural, and it is a pretty good family ethics drama, and after watching it, I was deeply inspired and had a certain guiding significance for my life.

Some say that the form of the program is very novel, which is completely different from the previous mediation programs, it is mediation, and it is also telling a story about family love.

Some people say that this show is an exposure platform, which vividly shows the contradictions and conflicts in family and marital life, and then reveals the reasons for these contradictions and conflicts, which is equivalent to sounding the alarm for others.

After hearing the news, Zheng Xiao was very happy.

From the news, you can feel that the audience has responded well.

It was still early, Zheng Xiao stopped at a newsstand, bought a few local newspapers, and looked through them, and found that each newspaper had news about the premiere of the "People's Mediation" program.

The Xijing Evening News selected a large number of comments from netizens in the Xijing online forum after watching the first episode of the "People's Mediation" program.

Tofu Dad: "The quality of the first issue of 'People's Mediation' was beyond my expectations, before watching the show, I thought it was the same as other mediations, which was the same as the opposing members of the family sitting and tearing up the boredom; After watching it, I just want to say one thing: The show 'People's Mediation' is very superb and very enjoyable to watch! Looking forward to the next episode! ”

Cat Sky: "Seriously, before watching the show, just looking at the name of this show, I think it's dirty!" I thought it was a show for middle-aged and elderly women! If it weren't for Zheng Xiao's gold-lettered signboard hanging there, I wouldn't have seen it at all! But after reading the first issue of 'People's Mediation', I just want to say: can you broadcast more episodes a week! It's so beautiful, I'm hooked! ”

Five seconds real person: "I think that 'people's mediation' is a sublimation of all previous mediation TV programs, whether it is a blockbuster that truly reproduces real life, or a form of serial!" It's much more enjoyable than watching those soap operas. ”

Xi Xi Women's Month: "The first issue of 'People's Mediation' is a condensation of the essence of a family ethics TV series, and watching an issue of people's mediation is really more beneficial than watching a TV series."

Anne was stupid: "I accompanied my mother to watch this show last night, and at first I thought that the mediator Zheng Xiao was so handsome, so I patiently watched it. didn't say it, Zheng Xiao, I'll support you! In the future, I will support the shows you do unconditionally! ”

Zheng Xiao finished reading several newspaper news reports on the "People's Mediation" program, and was in a very comfortable mood.

He drove to Xijing TV.

Qian Kaiyuan was already waiting outside the door of the building again.

came to Qian Kaiyuan's office, Qian Kaiyuan told Zheng Xiao again that after the broadcast of the "People's Mediation" program last night, the TV station's hotline department received hundreds of calls, most of which were about people's mediation, and many people strongly asked to broadcast a few more episodes, preferably the same as the TV series, two episodes per night, that is enjoyable!

This once again confirms the popularity of "people's mediation".

Because the terms of the new agreement had been discussed last night, the new agreement was signed quickly, and Zheng Xiao stayed in Qian Kaiyuan's office for less than an hour, and the agreement was signed.

In the afternoon, Zheng Xiao rushed to the headquarters of Guangsha Group as scheduled.

Liu Ruyan received him personally.

The two talked about the details of the purchase of the title of the "People's Mediation" program, and reached a cooperation intention: in the future, the name of the "People's Mediation" column will be combined with the name of "Guangsha Group" or the name of a real estate brand of Guangsha Group.

For this title, Guangsha Group needs to pay 45 million yuan per year for the advertising sponsorship of Dinghong Times.

So far, the program "People's Mediation" has brought more than 40 million profits to Dinghong Times. This time, Zheng Xiao used all the money to buy Apple shares directly.

Because it was October 2006, there were only two months left before Apple unveiled a new concept smartphone at the beginning of the new year of 2007.

Once Steve Jobs shows the world a full touchscreen smartphone, Apple's stock will soon go up! Time is running out! In fact, the stock is now on the fast track to growth, and the price is slowly rising. Therefore, Zheng Xiao used up to ten times the leverage when buying Apple stock, which allowed him to mobilize $50 million to invest in the stock.

In a blink of an eye, the time came to the end of October, and that night, the weekly program of the third week of the 2006 Avenue of Stars was about to be broadcast on CCTV 3.

Prior to this, CCTV and many media had detailed publicity reports about Zheng Xiao, the most eye-catching player in this week's weekly competition. In particular, the two original songs "In the Spring" and "Father" he sang in the competition were widely praised.

This episode of the show is expected by many loyal viewers of the Avenue of Fame. Everyone wants to see Zheng Xiao's wonderful performance on the show. (To be continued.) )