In six days, the pre-sale results reached 700,000 copies, which is simply an anti-heaven performance for a newcomer, which also means that the emergence of a superstar has been unstoppable. Pen "Fun" Pavilion www.biquge.info

Here's a typical reference to compare with.

Taylor. Swift, a talented musical girl in the eyes of Americans, released her first album "Taylor-Swift" in October 2006, and in the United States, her album sold only 39,000 copies in the first week, which is really average. Nothing outstanding.

Taylor's debut album didn't sell well in the first week, but she caught national attention and was followed by a strong follow-up after a media hit, and the album topped the Billboard Music Chart for 24 non-consecutive weeks!

In the end, the Taylor-Swift self-titled album sold more than 5.5 million copies worldwide and was certified 5 platinum by the Recording Industry Association of America.

A 17-year-old girl became a world superstar in one fell swoop.

At this time, Taylor Swift is maintaining a strong momentum of popularity in the United States, and almost all the stars have lost their former dazzling brilliance in front of her.

Her debut album is still firmly at the top of the Billboard album chart, and many of her songs are still ranked on the Billboard-Hot 100.

Taylor Swift is affectionately known to Americans as Mildew or T-Swizzle, and is extremely beloved by people all over the United States. Her fans are not only the younger generation, but even many, many middle-aged and elderly people are also her fans.

She really is an amazing little girl.

And now, when Zheng Xiao became popular in the United States because of the horse riding dance in the MV video of "Naked Love", due to the continuous follow-up of a series of high-quality talent videos and the popularity of American netizens, Zheng Xiao's upward momentum is obviously more violent. When Zheng Xiao released his first new album, the songs in the new album began to become popular in the United States, and the MV highlights of the three songs in the new album shocked the United States again, and Zheng Xiao's limelight has completely suppressed Swift Taylor.

Before the official release of his album, he conducted a week of pre-sales, and a week of pre-sales, and the results reached 700,000 copies, an average of 100,000 copies per day.

This kind of achievement can only be achieved by a few emperor superstars. It's not even like Taylor's debut album was able to match the performance at the beginning.

January 9, 2007, 10 a.m.

Sony Records Headquarters.

Sony Records' CEO, Stringer, sits triumphantly in his office.

"Mr. Gale, do you think there will be a big explosion of sales today?" Stringer smiled and asked Abigail, who was sitting at his desk.

Abigail smiled: "Mr. Stringer, I think the big explosion may not exist, the market has been overdrawn by pre-sales a few days ago, but I believe that there will continue to be many customers flocking to various channels to buy Zheng Xiao's first English album." ”

Stringer raised his eyebrows lightly and sighed: "Alas! It's a pity! Mr. Gale, it may be impossible to sell platinum in a single day. ”

The album sold more than platinum in a single day, and there are not many album leaders in history who have reached this achievement.

If Zheng Xiao's first English album can sell platinum in a single day, it will be a sensation all over the world.

Even the current pre-sale of 700,000 has shocked the music industry in the United States and made some powerful superstars who have been famous for a long time enthusiastic.

Abigail agrees.

He also believes that it is very unlikely that he will want to sell another 300,000 copies in one day today.

"Yes, Mr. Stringer, it's not easy to break platinum sales in a single day, in fact, if you don't do something, even Jackson won't be able to reach this single-day platinum sales." Abigail said.

For a superstar like Jackson, the warm-up period before the release of a new album is often very long, and in the warm-up process, the new album is also full of attention from all over the world.

It can even be said that after the launch of Jackson's new album, he directly opened the global sales model.

Instead of being able to go public in one country like other singers.

"Our pre-sale days are still too short, if the pre-sale time can reach half a month, then it should be very easy to break one million." Stringer laughed.

"It's too short. However, I think that this kind of sales are hot enough, and if this trend continues, Zheng Xiao's album is expected to reach diamond sales worldwide in the future! Abigail said.

"Let's go! We went out to several Virgin and HMV chains in New York to see what was going on. Stringer said.

"Yes, Mr. Stringer."

The two drove out.

New York is a sprawling, cosmopolitan city, with several chain stores in the metropolis of Virgin Records and HMV record chains.

These stores are located in all directions of the metropolis.

And every time a superstar releases a new album, these stores become a gathering place for many fans.

Stringer and Abigail arrived first at an HMV flagship store.

This store is more than 1,000 square meters on two floors, and the shelves are full of various audio and video products.

Abigail parked the car and got out of the car with Stringer, and they saw a long queue of nearly 100 people in front of the HMV store.

The window at the door is plastered with a promotional poster for Zheng Xiao's album.

"Well done, Mr. Gail, I remember HMV has always been very rigid, they hate to put these fancy posters on the shop windows, album posters on the windows, it's the preserve of a few superstars, right?" Stringer pointed to Zheng Xiao's album poster on the window and said with a smile.

Abigail shook his head: "Mr. Stringer, I can't lie, it's not the result of our PR, it's their own initiative. ”

"Oh? What did they do on their own initiative? ”

"That's right! That's what they did on their own initiative! It seems that they are also panicking, watching their rival Virgin Records cooperate with us to carry out the pre-sale of Zheng Xiao's new album not only won the public's attention, but also obtained great benefits, they are in a hurry. Abigail laughed.

"Hahaha! So that's it! Stringer laughed.

"So, are these people in line waiting to buy Zheng Xiao's new album?" Stringer said again.

"We can go and see." Abigail said.

The two approached the HMV store.

Stringer heard the people in line whispering.

"I'm really sorry, I should have booked online a few days ago, so I wouldn't have to queue up on the spot to get frozen."

"Yes, online bookings, including offline bookings at Virgin, are free shipping, and they deliver the record to the pre-orderer's home on the first day of release."

"I thought it would be slower, but who knows, Sony actually delivered it in advance through a courier company for those who pre-ordered the album, and many people received it yesterday, and many people got the record early this morning. It's really a sad story. ”

"We'll be fast, after all, we're here early, and there aren't many people in front of us, so we'll be able to buy the album soon." (To be continued.) )