Chapter 26: Great writers are not afraid to hit the streets
Sell terms, a lot of discounts, a lot of benefits.
The terms of selling books are relatively much weaker, but they are more secure.
But he still likes to sell books rather than sell himself. Just because the former has no freedom, and the latter has freedom; The former puts the eggs in one basket and the latter puts the eggs in multiple baskets.
As for Qin Rong's temperament, Li Qing didn't believe it at all, believing that the businessman's temperament was less reliable than the sow going to the tree.
In the world, the most unreliable thing is the discipline of businessmen.
"This is for better cooperation and better publicity between the two sides!" Qin Rong played officially, "As long as you sign this contract, it means that you can get strong support from our company's various systems, and the publicity will be increased, and then your books will be promoted to a greater extent, your reputation will be greater, and your popularity will be more vigorous." It's just that we promote, and there is a price, in case you jump to another company after you become popular, it is not suitable, it is better to have an extra layer of insurance! ”
"It can't be!" Li Qing said lightly: "I don't believe in the businessman's discipline, let alone your integrity." In ancient times, there was no limited liability company, and there were only unlimited liability; There are no contracts, only verbal contracts, and reputation is the best contract. But now your discipline is worrying, and I don't believe in your discipline! ”
The conversation was only for a moment, and there was a face-tearing discipline, but Li Qing didn't care at all.
When dealing with people who have no discipline, you can only be even more undisciplined, otherwise you will suffer a big loss.
Qin Rong's face turned pale for a while, and then turned blue, and sneered: "You don't want to sign a contract anymore!" ”
"Signing? Have we signed a contract? Li Qing smiled and sneered: "Is it the contract that was signed, is it a gunner's contract or a writer's contract?" When I signed the contract, it was only 10,000 yuan, and I was called Hanako, and there was no sincerity at all. This year is a harmonious society, hello, I'm good, my family is good, so I send a normal rhythm, but you're too dark-hearted. However, it's normal to think about it, the businessman's discipline is too unreliable, he was able to sell the country back then, but now this is even more of a trivial matter! ”
"You bastard!"
Qin Rong scolded.
"Legend has it that there is a killing stick. If a certain writer is too powerful, the company will have a killing stick, killing momentum, balance and balance! Rather than being killed in the future, it is better to explain everything clearly! Li Qing said lightly: "I won't sign the contract of selling my body, I want to sign only the contract of selling books!" ”
"If this is the case, it can only be signed by C, and our investment will inevitably drop a lot, and the sales volume will drop a lot at that time!" Qin Rong frowned.
"If you want to buy a book, you can buy it, if you don't want to, just hit the street! Anyway, I make a lot of money, and I hit the street when I hit the street, and I don't care, and I can't starve to death for half a year. Anyway, what I'm best at is writing street novels! Li Qingman didn't care.
If you have money, you will be capricious, anyway, there is no shortage of money, and you will have capricious capital.
"Our company, vigorously promote your books, you are famous, but you are transferred to other companies, so our company will also lose!" Qin Rong said helplessly, "You must have a conscience to be a man!" ”
"Conscience is used to deceive people, and those who have a conscience do not become businessmen, and those who are businessmen have no conscience." Li Qing said lightly: "Norwegian Wood" is famous, but it is not me who is famous, if it is Bai Jingjing, everything has nothing to do with me." Yesterday you can harm your book friends, and tomorrow you can harm me! ”
"The merchant's discipline is not credible, and I am even more untrustworthy with your Qin Rong's discipline!"
Successful businessmen always like to package themselves, even if they are born bad, they must be packaged as saints to bring a sense of trust to the world. The packaging is not terrible, the terrible thing is the packaging ability, some people have poor packaging ability, but the packaging is for a while; But some people are packaged for a lifetime.
Life is like a play, it all depends on acting skills, and businessmen who have good acting skills always interpret drama as life.
Back then, on the eve of the Manchu invasion, Jin merchants stole and sold salt, iron, munitions, etc., for the growth of the Manchu Qing Dynasty and the destruction of China. But later, after being transformed and whitewashed, the name of Jin Shang's honesty and prestige in China seems to have become a moral model, a sage among merchants, and a saint among merchants.
In Li Qing's view, Qin Rong is a failed businessman who does not have a perfect packaging of himself.
"That can only be a C contract!" Qin Rong said, "C signing a contract, there will be a lot of inconvenience, and the publicity intensity will drop a lot!" ”
"It doesn't matter, if the propaganda drops, it will fall, and if it hits the street, it will hit the street, anyway, I have more times on the street, and I don't care." Li Qing said calmly.
After experiencing the Dream of Red Mansions hitting the street and experiencing a large number of classic unsalable, my psychological endurance has improved unprecedentedly, and I don't care about failure.
"Since you're hitting the streets, since you're not making money, what novels do you write?"
Qin Rong said angrily, just because of the person in front of him, he didn't care.
"Some companies, some brands don't make money, but they still continue to sell?" Li Qing asked, "Why do you say?" ”
Qin Rong looked at each other and said: "Those brands may not make money, but they can promote the culture of the enterprise well!" ”
"Isn't that right?" Li Qing said with a smile: "Some novels don't make money, and even hit the streets, but the existence of these novels is the foundation for laying the foundation of great writers; In the same way, many novels make money, but they are limited to themselves, and they can't rely on these novels to become great writers, just writers! ”
"As the saying goes, those who make money don't write famous books, and those who write famous books don't make money. In today's era, most of those classic masterpieces are unsalable, and most of them can't make money......"
Li Qing smiled: "I don't care about hitting the streets, and I don't care how strong the propaganda is." Good books will always be read by people, like my book friends, will publicize a lot, one to ten, ten to hundred, hundreds to thousands, everything seems to be contagious, just a spark, is the potential to burn the prairies. But the quality of the book is not good, after reading the first article, I just don't want to read the second one, the propaganda is on fire, and it is just a garbage book, destined to be wiped out in the torrent! ”
There was confidence in the tone.
Great writers are not afraid of books hitting the streets, but they are afraid that the quality of books is not good.
Back then, when Cao Xueqin wrote "Dream of Red Mansions", there was no editorial recommendation, and there was no overwhelming publicity, many people wanted to read it, often by hand, and the speed of transmission was extremely simple, but in the end, word of mouth was passed on, books were copied from book to book, one to ten, ten to hundred, one hundred to thousand, and finally achieved one of the four famous works.
"Dream of Red Mansions" has stood the test of time.
At the same time, many novels were more popular than "Dream of Red Mansions" and made more money than "Dream of Red Mansions", but now they have long been obscure.
Publicity is very important, but the important thing is to be attractive!
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