"A company?"

"Yes!"

"Will your station agree to the separation of production and broadcasting?"

"That's right, but it's under the banner of Shonan Satellite TV."

Lu Deshuang was surprised by this, knowing that the concept of separation of production and broadcasting is a hotly discussed topic in the future reform of the internal mechanism of radio and television media, and is expected to be a panacea to solve the problem of radio and television.

The concept of separation of production and broadcasting comes from the English "sson", which first originated in the United Kingdom, and originally meant that a television broadcaster entrusts part of the program to an independent producer or independent production company to produce zuò. In the context of China's marketization, it is not important whether production and broadcasting are separated in form, the key is to introduce a competition mechanism and turn the leaders' final say into the market's final say.

This is the essence of the reform of "separation of production and broadcasting".

The core business of radio and television is the production and broadcast of programs. The separation of production and broadcasting is an important change in the core business of radio and television, and it is also an inevitable choice for the development of China's radio and television industry and industry, and it is also a prerequisite for the cross-regional development of radio and television. By separating the program system from the advertising operation and establishing a company, the corporatization operation can be carried out in accordance with the laws of the market.

Since 1993, the system reform of Shonan Radio and Television has gone through three rounds so far.

The first round of reform made Shonan Economic Television Station, and it was also the original source of many popular variety shows on Shonan Satellite TV; The second round of reform, marked by the establishment of the country's first provincial-level radio, film, and television group at the end of 2000, marked by the unification of the "number" -- Shonan Television -- by all units of Shonan Radio and Television, which were fighting their own battles, turned out to be an imbalance between revenue and expenditure for two consecutive years.

Five years later, Wei Wenbin, then chairman of the Shonan Radio, Film and Television Group, proposed the third round of institutional reform, and determined the goal of "going out from the system, going out from the country, and establishing the main body of the market". Over the past few years, this round of reform has been vacillating on the specific issues of how to reform, divide or merge, and finally formed the idea of "overall separation, spin-off and listing".

The core of the third round of reform lies in the "separation of local and station" and "separation of production and broadcasting".

In January 2010, Shonan Radio and Television completed the deployment of the separation of local and Taiwan stations. On the afternoon of January 11, at the meeting of cadres at or above the department level of the Shonan Radio and Television System, the s_personnel of♀♀the Shonan Radio and Television Bureau and the Shonan Radio and Television Station were officially announced. Bureau, Lv Huanbin served as Secretary of the Party Group and Director of the Xiangnan Radio and Television Bureau; Ouyang Changlin served as the director of Xiangnan Radio and Television.

During the same period, Mango Media was incorporated.

After that, Shonan Radio and Television counted and cleaned up the assets of the former Shonan Radio, Film and Television Group.

Some of the operating assets of the former Shonan Radio, Film and Television Group were injected into Mango Media, and the main state-owned assets were transferred to the management of Shonan Radio and Television Station. The newly established Shonan Radio and Television Station is still a public institution at the department level, and the management principle of "unified publicity, unified personnel, unified financial assets, unified marketing, and unified technology" has been implemented for its subordinate provincial-level radio and television media, such as Shonan Satellite TV and Shonan Economic Television, and the function of "running radio and television" has been further strengthened.

The listing of "Mango New Media" this time is the beginning of the reform of "separation of production and broadcasting" of Shonan Radio and Television.

Ouyang Changlin explained that the specific reform steps are divided into "three steps": the first step is to integrate its traditional film, television, radio and other media resources. "Before this, almost all of our sections were done independently, all of them were scattered and independent, TV channels and radio stations had their own companies, and first of all, all media companies should be spun off to Mango Media to integrate and divest assets." Ouyang Changlin explained.

The second step is to determine the development of heavy diǎn, develop a new content industry chain, try to integrate with the new media model, and transform a single advertising model. For example, since the beginning of this year, Shonan Satellite TV has cooperated with Taobao and Penguin.

The third step is the integration of new media.

Ouyang Changlin believes that in the future, new media, such as mobile Internet, will have huge space for business integration.

In addition, Shonan Radio and Television will also introduce partners and strategic investors. However, Ouyang Changlin revealed that at present, Mango Media Company is still a wholly-owned company of Xiangnan Radio and Television Station, and due to policy reasons, it is unlikely that strategic investors will be introduced at the group level.

Ouyang Changlin pointed out that compared with the previous two rounds of reform, the reason why the third round of reform took so long to really break the problem is mainly because this round of reform must fundamentally eliminate the deep-rooted shackles of the system. He called it a "long-term, nerve-wracking, difficult integration on top of a fragmented pattern."

From this, it can be seen why Lu Deshuang was surprised?

Not only was I surprised that Shonan Satellite TV was five years ahead of schedule, and began to try the reform of the separation of production and broadcasting, not to mention, and was even able to give up the holdings, which was obviously unexpected by Lu Deshuang, when was Shonan Satellite TV so generous?

Well, I have to say, Lu Deshuang's question came to diǎn.

It's not that Shonan Satellite TV is generous, and even Shonan Satellite TV didn't start trying to reform the separation of production and broadcasting five years in advance, and the reason why it agreed to Suda to go out to create a production company is only affiliated with Shonan Satellite TV, which is actually an attempt by Shonan Satellite TV.

Reform, they are all crossing the river by feeling the stones, and the people of Shonan Satellite TV do not have Lu Deshuang's advanced vision, so they can only try by all means to see if this road can be taken.

If there is no Lu Deshuang's appearance, Su Da will naturally be the same as in his previous life, it will take many years to make a career, and naturally he will not be able to receive this task, so in his previous life, Xiangnan Satellite TV has been groping for the direction of separation of production and broadcasting, and it was not until five years later that he summed up a set of feasible plans.

It's just that Lu Deshuang didn't know, so he wondered if there was some conspiracy in it, not that he felt that it was aimed at himself, but against Su Da.

As soon as Lu Deshuang said this idea, Su Daha slapped the table with laughter and said: "I thought you were worried about something, feelings are for this matter, in fact, you think too much, the station has begun to try the reform of the separation of production and broadcasting as early as seven years ago, but few people in the outside world know that this mission is also my own initiative, it can't be a trap set by others." ”

Seeing that Lu Deshuang still didn't believe it, Su Da gave an example of one or two production companies that belong to Shonan Satellite TV, which were the products of Shonan Satellite TV's reform of separating production and broadcasting, but they were not shooting variety shows, but TV dramas and advertisements.

"Okay, but let me explain in advance, my brother will settle the accounts, although the company is affiliated with Shonan Satellite TV, but the company's personnel arrangements must remain independent, otherwise, I won't join."

"Don't worry, even if you are willing, I am not willing, except for the nominal relationship, our company is independent."

Su Da naturally understood what Lu Deshuang was worried about, it was nothing more than that the TV station arranged for some boring moths to come over and let them take money to raise these moths, not to mention Lu Deshuang, Su Da himself could not agree, so he had already made it clear to the station before.

Su Dadu has already come to this point, Lu Deshuang naturally will not refuse again, after all, this matter will do more good than harm to him, not only can he have a good relationship with Shonan Satellite TV, but he can even reach into the field of variety shows.

No one knows better than Lu Deshuang how profitable variety shows will be in the future, since the opportunity is actively sent to the door, how can Lu Deshuang refuse it. (To be continued.) )