Chapter 112: Cooperate in a Different Way?
"Old money, it's no different from the sky falling, Zheng Xiao left after making a fire and 'morning commentary', but the audience didn't want to, they came to our station to demonstrate two days ago! Old money, how many years have we been colleagues, I'm not hypocritical, I admit that I was sorry for you before, I want to ask you to come back, as the deputy director of this station, and concurrently serve as the director of the comprehensive channel, and you are fully responsible for the work of the comprehensive channel, what do you think? Song Mingshan directly offered his own conditions.
"Song Tai, do you want me to invite Zheng Xiao back?" Qian Kaiyuan said with a smile.
"Yes, yes! With your old money, Zheng Xiao will definitely come back, right? You have the grace of knowing him! Song Mingshan said.
"Song Tai, don't hide it from you, I don't think I have such a big face, one sentence can make Zheng Xiao how to do it! I believe you have also learned a little about Zheng Xiao, do you think that an unborn talent like Zheng Xiao will stay in our Xijingtai for a long time? That's certainly unrealistic! Now that he's gone, I think there's very little chance of him going back. Qian Kaiyuan said.
"Old Qian, do you have any other ideas?" Song Mingshan heard something else from Qian Kaiyuan's words.
"Song Tai is smart! I didn't say anything, you guessed, that's right, I have other ideas, yesterday I also talked to Zheng Xiao on the phone, he has now set up a cultural and entertainment company called 'Dinghong Times', after the company was established, he wants to launch a current affairs talk show, the name is 'Laughing Kan Huaxia Thirty Years', I listened to what he said about the content of the program, I think it is very good! I think, Song Tai, we don't actually need to ask Zheng Xiao to go back, we can choose to cooperate with him, isn't it? Qian Kaiyuan said with a smile.
"Cooperation?" Song Mingshan asked rhetorically.
"That's right! Cooperate! Let's buy his program and broadcast it on our channel. Qian Kaiyuan said.
"Is that okay? How much will it cost to buy a show? If I want to continue to maintain the program 'Morning Review', will Zheng Xiao agree? Song Mingshan asked.
"I asked Zheng Xiao this question, Zheng Xiao doesn't want to continue to maintain'Morning Commentary', but you can cooperate with us on a weekly current affairs review program, called 'Zheng Xiao's Weekly Current Affairs Show', each episode of the program comments on the current affairs news of the week, of course, the duration of one episode can be a little longer, it can be set to one hour."
"The talk show of 'Laughing at China for 30 Years', if we want the exclusive premiere right, Zheng Xiao said that we need to pay him 2 million yuan, and if we want the broadcast right in Xijing, we only need 500,000 yuan! And if we want to cooperate with him in the 'Zheng Xiao Weekly Current Affairs Show', his asking price for each episode of the show is 200,000 yuan! In other words, just to maintain such a show, we need to pay 10.8 million yuan! Qian Kaiyuan said with a smile.
"Shhhh
After hearing this, Song Mingshan gasped.
That's too high, isn't it?
Xijing TV's annual income is now less than 100 million! If you have to support so many people, where can you have so much money to buy such an expensive show?
It's like a lion's mouth!
"Old Qian, you're kidding, right? How can we have so much money to buy his shows? Also, that's too expensive, isn't it? Zheng Xiao has just come out of our stage, no matter what, you have to pay attention to a little fireworks, right? Why do I think he's taking advantage of the fire? Song Mingshan said a little angrily.
Xijing TV is accustomed to low-cost operations, and has never done any programs in a big way.
Like the TV series they bought, they are all old dramas from many years ago, and the cost of broadcasting them is only more than 100,000 yuan at most, and their programs are all low-cost programs, and the operating expenses of "Xijing Minsheng Eye", which costs the most, are only more than 500,000 yuan per month, which is already too expensive.
This is also the main reason why Song Mingshan was very angry after listening to Qian Kaiyuan's words.
"Huh! Song Tai! If you want to have a show with strong appeal, it's impossible to not have some blood! You have also seen the "Morning Review" program, Zheng Xiao only used two episodes of the program to achieve nearly 6% of the ratings, and there are countless hardcore audiences, if this program can continue, the influence will raise our entire Xijing TV by one or two grades, and our advertising costs will also be greatly increased by that time! It's just this one program, and it is not a problem to increase the advertising fee by 30 million a year! Song Tai, have you calculated this account? Qian Kaiyuan said with a smile.
Song Mingshan was silent for a moment, of course he had calculated the account.
He also knows how much benefit an ace column can bring to a channel!
There are even times when a column can directly bring up a TV station, which is not bragging! Mango Station is so popular now, and it is inseparable from the popularity of the Happy Base Camp all over the country back then!
After a column becomes popular, the entire TV program will benefit, and the audience will love the house and Wu!
Driven by a trump card column, a big game of chess on the entire channel is sometimes all lived.
Just like now, if Xijingtai does not have the trump card news column of "Xijingmin's Eyes", it is estimated that there will be fewer people watching Xijingtai, and their lives will be even more difficult!
"But, you know, old money, we really don't have that much money! We have 6 channels per station, more than 500 employees, and an annual advertising income of more than 86 million, even if we add so many millions of government funds, it is less than 100 million, and our current operating expenses will account for more than 40 million, plus other messy expenditures, we can barely maintain operations, how can there be so much spare money to support a new program that costs so much! Song Mingshan said with a sigh.
"Song Tai, if you want me to say, tighten the belt of our trousers, we can still afford it, besides, this more than 10 million yuan is not for us to take out at once, you can pay it in installments! Zheng Xiao even said that it is not impossible to pay once a month! Qian Kaiyuan said with a smile.
"Old Qian, tell Zheng Xiao, I can pay him 10 million yuan to buy his 'Zheng Xiao Weekly Current Affairs Show' program throughout the year, but I hope that the broadcast rights of the Xijing area of the program 'Thirty Years of Laughing in China' can be given to us for free, see if it's okay?" Song Mingshan gritted his teeth and finally bargained.
Song Mingshan saw the momentum of Zheng Xiao's rapid rise to popularity across the country, and took advantage of this time to spend 10 million to buy him a weekly program, which was also cost-effective.
For the sake of long-term plans for the future, grit your teeth and tighten your belt for the time being!
"Haha! Song Tai, okay, I'll go and pass a message to Zheng Xiao, whether it will be successful or not, I can't guarantee it, but I will try my best to facilitate this! Qian Kaiyuan said with a smile.
"Old money, you must be promoted, you will be back soon, doing this is also your achievement!" Song Mingshan said.
"Song Tai, if you really want me to go back, then you must really give me the greatest authorization and hand over the entire comprehensive channel to me! A year from now, I'll show you a new and different comprehensive channel! Qian Kaiyuan also took the opportunity to bargain.
"Done! I'm all decentralized, there's nothing wrong with that! Old money, I'm waiting for your good news! Song Mingshan said with some weakness.
He found that he couldn't take the slightest advantage in the confrontation with Qian Kaiyuan this time, and it could be said that he was defeated!
PS: I beg for recommendation votes, and I beg you to help me promote my new book. Thank you to everyone who gave me a tip, thank you for your support! Friends who are short of books can go and read my old book "Literary Circle Heroes"; In addition, I recommend a buddy's book "Shen Zen", which I personally think is very emotional.