In the Great Khing'an Mountains, snowflakes are still flying.

On both sides of the Yangtze River, willow branches have sprouted.

On Hainan Island, flowers bloom everywhere.

How vast our Motherland is.

This is a text from a Chinese textbook for the first grade of primary school many years ago. Most of the texts I learned in elementary school have been forgotten, and the reason why I can remember this article "How Vast the Motherland" is so clearly is not really because of China's vast territory, but because the temperature difference between the north and south of China is too large. For example, at the end of August, autumn has entered some cities in the north, while the Lingnan area is still in the hot summer.

The temperature in G City, located in Lingnan, is as high as more than 30 degrees Celsius during the day, and it is not much cooler at night. If you look closely, you can see that the road is parked on top of the vehicles waiting for the traffic lights, and the heat waves are churning. The hot weather makes office workers drowsy, even in an air-conditioned office. All the employees of Rosewood Life Clothing Co., Ltd. are busy because the next day will be the company's C brand new product launch for next year's spring and summer. The store managers in the Northeast who came to participate in the order fair all said that they were still wearing long sleeves before boarding in the morning, and they couldn't wait to change into vests before getting off the plane. Even though the weather was hot, everyone went into battle as soon as they arrived at the company. Everyone understands that this order meeting is related to the sales in the first half of next year, and only when there is enough ammunition can it be possible to complete the sales task set by the company.

For most garment companies, the eve of the order fair is very busy. And the preparations on the eve of the new product launch of the C brand can be called a world war. As the design director, Ansu and the design team she led were at the vanguard of the campaign. I have been in the clothing industry for many years, and I have never tried to be so busy and tired as I am now.

At three o'clock in the morning, An Su and Xia Bizhu dragged their numb bodies out of the company gate. Working overtime for several days in a row made them feel that their bodies were no longer as simple as fatigue, but completely numb, as if they did not belong to them. Dragging the stiff legs, it was like his own brain directing someone else's body. Xia Bizhu said that she really hoped that as soon as she walked out of the company's door, she would walk into her own home. Ansu was so tired that he didn't want to say more.

I don't know if I just came out of the brightly lit exhibition hall or if the lights in the building were turned off in the middle of the night, maybe it was nothing, but I was just tired, and suddenly I felt like I was standing in the elevator room and it was dark. The tired face was lifeless in the dim fluorescent light of the elevator room. The two figures reflected in the elevator door are as ghostly as creepy. If it weren't for the fact that the two people waiting for the elevator had their eyes slightly closed, it was hard to guarantee that they would not be startled by their own shadows.

In the early years, the C brand entered the market as a new brand like a dark horse, and its performance continued to rise, and within two years, new stores spread all over the country. However, since last year, sales have begun to decline, and new stores have been opened at the same time as cabinet withdrawals. The marketing department is struggling to expand into new markets, while the operations department is receiving notices of withdrawal one after another. Hu Baichuan, the vice president in charge of the marketing center, was as anxious as an ant on a hot pot, and each regular sales meeting gradually evolved into a criticism meeting, and the marketing department, operation department, franchise department, commodity department, and brand promotion department were all spared. There are fewer and fewer new stores opened by the marketing department, more and more direct stores under the jurisdiction of the operation department, the franchise department receives orders from agents, and the replenishment of goods declines every month, the production and sales ratio of the commodity department is getting lower and lower, the warehouse backlog is becoming more and more serious, and the brand promotion department is trying every possible way to achieve little success. Later, it developed to the point that even the marketing center began to pinch each other, and the situation became more and more severe.

In order to save themselves, each department of the marketing center began to look for the root cause of the problem after finding their own reasons, and first pointed the contradiction to the R&D department. According to the terminal feedback and the investigation of the company's marketing department, the product is out of touch with the market. The soaring sales in the early years made the design team of the C brand start to be arrogant and work behind closed doors.

One is that there is too much color. The terminal feedback is that there are too many colors on the market in the same band, and after customers enter the store to try them on, they are often picky and can't make up their minds, which ultimately leads to no deal.

The second is that there are too many similar paragraphs. This has something to do with the amount of color, and a large part of it is to make up enough color. There is also a high probability of the same model appearing on Taobao, and the price is very cheap. The guest was reluctant to spend more than 1,000 yuan to buy a dress and more than 100 yuan on Taobao.

Third, there are too many continuation funds. Every season, there are several best-selling models, and the design department will change the fabric, change the color or simply change the face of these models and put them on the market. It's fatal for old customers, and every season when you see a new style seems to have it in your wardrobe.

Fourth, the jump of the product is too big, the spring and summer products are beautiful and suitable for young customers, and the color of the products in autumn and winter is suddenly darkened, which is too old-fashioned, so that the original customer group can not accept it, and choose other brands.

Of course, the decline in sales is not only related to products, but also related to company promotion, operation and so on. The four points mentioned here are put forward by the C brand marketing center with actual cases and sales data for the hard damage of the product. As for the problem of the marketing department, the marketing center will criticize it behind closed doors. Therefore, the original design director of the C brand could not withstand the pressure from all parties and submitted his resignation after the last season's order fair.

Considering that during the Spring Festival, most of the garment factory workers are one month in advance, and the start of work is also delayed by one month after the New Year, which is equivalent to two months without actual productivity. The product center complained that the procurement and production cycle was too short to meet the company's new product launch plan. At the beginning of the year, there was a supply disconnect between the spring and summer new product launches, so the marketing center proposed that the new product launch conference for next spring and summer would be held in advance. In previous years, it was mid-September, but this year it was brought forward to the end of August to gain time for procurement and production.

After the order meeting, the staff of the design department took a short break and began to enter the next quarter of product development. However, the long-awaited product plan has not been released because the design director has not been in place. It was under such circumstances that Ansu took over the design department of the C brand. When headhunters first approached her, she refused. Later, he was completely pulled over by Xia Bizhu, the manager of the operation department. The two have been close friends for many years, and at the same time, the company has paid her a considerable salary, so they joined this melee with a short time and heavy tasks.

Brand C's sales of this year's spring and summer products have declined severely, and the autumn and winter orders are far from the target, which means that this year's sales target cannot be achieved. If the spring clothes are sold well after the launch, they can fill the gap this year, and the marketing department puts their hopes on this new product order fair. For this reason, the pressure on Ansu can be imagined.

Walking into the elevator, An Su pressed the button on the first floor, turned around and asked Xia Bizhu: "I'm busy preparing for tomorrow's catwalk, why are you so busy?" ”

Xia Bizhu sighed: "Don't mention it, the goods that the terminal was yelling at before were not suitable for the local market, this time let the managers of the directly operated Class A stores come back to participate in the order, and also let them familiarize themselves with the goods in advance, which is also beneficial to the sales of the products after the later products are launched." It's just that these store managers have no experience in ordering, so they are working overtime to train them. ”

An Su couldn't help frowning when he heard this: "Let them order like this, aren't you worried about the bias?" ”

Xia Bizhu replied while pressing her fingers on her temples: "Don't worry, their orders are just for reference, and we and the commodity department are controlling the actual order." ”

"Oh!"

When the elevator reached the first floor, Xia Bizhu got out of the elevator first, turned around and smiled at An Su and said, "Those little girls went to the exhibition hall to see the matching pictures you took, and they all thought that this inventory was eye-catching." Seriously, it's not me touting you, we're quite confident about this inventory next spring and summer. You Ansu really didn't cover it. ”

Ansu smiled confidently.

Before she left the building, Bizhu asked again: "Is your great painter coming to pick you up?" ”

Ansu shook his head: "Don't come, I told him that I might add overnight." ”

"You said that you're not too young, where to find such a good man, why don't you hurry up and pack up and get married."

"You're two years older than me, why don't you get married? Also, don't mess around with mandarin ducks here. ”

An Su doesn't like others to put her and He Xiangnuan together, but they are not lovers, but they are in and out of pairs, and even gave him a spare key to the house, it is difficult to make people believe that they are not a couple.

"Okay, I'll mess with the mandarin ducks, and you just continue to talk about you!" Xia Bizhu pointed at An Su and said a little bit of gritted teeth.

There is a green belt at the entrance of the building, and the easiest way to get to the bus stop is through the grass. Although there is a sign on the grass that reads "Grass is green, be merciful", it is still trampled out of the way, and it is very ugly to be bare. Every time I walk here, An Su can always think of Mr. Lu Xun's words: There is no road in the world, and when there are more people, it becomes a road. If Lu Xun knew that such a scene would appear everywhere in a few decades, would he regret writing such a popular sentence?

Walking out of the building, An Su, who never crossed the green belt, stepped on the grass with Xia Bizhu tonight. Both were wearing sandals and their feet were wet with dew.

Xia Bizhu stomped on the dew splashed on the instep of her feet: "I finally know what it means to be more dewy." ”

Anso's light skirt was hooked by the mountain nails on the side, and the dew on the branches and leaves splashed down. Hearing Xia Bizhu's "deeper exposure" reminded her of the Buddhist saying, the hand pulling the hem of her skirt paused for a moment and then whispered: "Life is so fearful, life is like dew grass." These dewdrops are gone a few hours later when the sun rises."

Bizhu was stunned after hearing this: "What you are talking about is the sentence that Yuan Ziyi read in the Flying Fox in the Snow Mountain, 'All love will be, impermanence is rare for a long time, life is more fearful, and life is in danger of morning dew', right?" ”

An Su shook the hem of her skirt: "Almost." ”

Xia Bizhu looked at the grass for a moment and whispered, "I like these sentences because of the word 'morning dew'." ”

An Su smiled bitterly: "Life is in danger of morning dew, how short!" With that, he raised his legs and walked forward.

An Su walked a few steps and found that Xia Bizhu hadn't followed, so she stopped and looked back. I saw that she was still standing in place, looking at the meadow in a daze. An Su's gaze shifted from Xia Bizhu to the grass, the green grass was blackened under the dim street lamp at the moment, and the dew on it became more and more transparent, crystal moving. She suddenly seemed to be hollowed out, and walked towards Xia Bizhu in a distracted manner.

Two people who just felt so tired that they just wanted to sleep well felt strange when they stood motionless on the edge of the grass and looked at the empty meadow. If it weren't for the fact that there were not many people at night, maybe everyone would be curious to gather around to find out what treasures on the grass could attract two beauties to stop and stare at the same time.

After a long time, Xia Bizhu's voice came: "I have a younger sister named Chenlu who died early. ”

The voice was almost inaudible, but Ansu heard it well, and she looked back at Bizhu. Although the two were close, the dim light made her not notice that the eyes of the people around her were covered with a layer of fog, and soon disappeared again. She looked at Xia Bizhu in a daze, the two have known each other for many years, and they have never heard her mention it, and they have always thought that she is the same as herself, an only daughter. She knew that Xia Bizhu's parents died early, but she didn't expect her sister to die early. After a long time, she whispered: "Once, I also had a friend who was as clear and clear as morning dew. ”

After Ansu finished speaking, he lowered his head and walked forward. The two were silent all the way, until He Xiangnuan's car stopped beside them, and they were still unaware.

After getting into the car, Ansu asked him, "How do you know I'm going home at this time?" ”

He Xiangnuan smiled and didn't answer, but Xia Bizhu answered: "It's easy to understand the heart." ”

An Su was really tired, so she saved the strength to glance at her, leaned lightly on the back of the chair, and whispered to He Xiangnuan: "Send Bizhu back first." Then he said no more.

He Xiangnuan nodded and drove the car into the motorway. The car was quickly speeding down the wide road in the middle of the night.