For theaters, these words are all nonsense, but for other small film companies, Han Sanpin and Gu Xiaofan's words are extremely inspiring. [No pop-up novel network]

Because no matter how Hollywood movies hit, the Chinese New Year file at the end of the year is a protection period, and it is the stage for the three of them to gallop, and it is precisely these small companies that can only be released in other time periods that are really painful.

For the sake of the prosperity of the entire film industry, the three major domestic forces chose to jointly challenge Hollywood films in the summer file, which made everyone feel excited!

If this kind of thing happened before last year, everyone would think that Han Sanpin and the three of them were crazy, but since last year's "Chinese Partner" had a box office of 100 million in the summer, and the three of them collectively broke through the 200 million mark at the end of the year, the momentum of the explosion and rise of domestic films seems to have begun to appear.

Since the other side is surging and forcing us to have nowhere to hide, let's leave our timidity, don't run away, and fight the Americans directly on the frontal battlefield!

Bao Lidong of Guangguang Pictures and Yu Dong of Huaxia Company couldn't help but applaud, and all the representatives of the film companies at the scene couldn't help but applaud the three major film companies.

Director Shen looked at this situation, was silent for a long time, looking at Gu Xiaofan and Han Sanpin's eyes flickering, he could see that these two had been holding back for a long time, and this time it was about to explode.

At this time, Yan Chao next to him spoke up: "Let me say a word~ The summer files used to be arranged according to the theater chain and market analysis, but this time, Mr. Han and Mr. Wang's films were also added, how do we arrange the screen?" ”

This question asked the doubts in the hearts of all the theater representatives, "Transformers" was forcibly released last year, which made the theater party very unconvinced, this time Han Sanpin came to such a time, they couldn't stand it.

As soon as Han Sanpin wanted to speak, Director Shen interrupted him: "This year is the Olympic year, we have to receive foreign guests from all over the world, of course, we must treat each other with sincerity." Director Shen stretched out a finger as he spoke, and said in a low voice:

"There is only one principle for this year's summer partners...... It is up to the cinema to follow the laws of the market, and never engage in operation. ”

When he said this, Director Shen's gaze swept over Han Sanpin and Wang Zhongjun, clearly with a warning meaning.

At this time, the representatives of the sub-theater line were all overjoyed, and with Director Shen's words, this time they could finally get rid of Han Sanpin's mercy.

Han Sanpin didn't speak with a cold face, Director Shen pressed him with a national major event like the Olympic Games, and he had no way at all.

Without the advantage of a partner, the previous confidence is gone...... Bao Lidong, Yu Dong and others all showed uneasiness and panic in their eyes.

Losing the home field advantage, how can this battle be fought?

After the meeting, everyone chatted while packing up their things, Wang Zhongjun and a group of people from the theater chain chatted and discussed the promotion of "Orphaned", Huayi is a man of action, and the decision will be implemented immediately.

But Han Sanpin walked directly to Gu Xiaofan's side, greeted him, and asked:

"It's raining heavily outside, Director Gu, you want to catch a plane, why don't I give you a ride, take my car."

Gu Xiaofan didn't expect Han Sanpin to be so kind to him, of course he didn't dare to refuse, and even said goodbye to the others, he got into Han Sanpin's car and drove to the airport in the suburbs.

The sky was pouring rain, the roads were as dark as evening, and the occasional rumbling of thunder made people feel heavy and oppressive.

In the car, the two exchanged a few words, and Gu Xiaofan thought that he had refused Han Sanpin to join China Film before, and he couldn't help but be a little embarrassed.

"Director Gu, do you know how much we lost this time?" Han Sanpin's eyes were blazing, and he suddenly asked Gu Xiaofan.

"This ...... I heard that this movie has an investment of 300 million yuan and a box office of more than 200 million, and you take half of the profits. Gu Xiaofan was stunned when he heard this, and probably calculated the account.

"Yes." Han Sanpin nodded his chin slightly: "If there is no overseas box office, we will lose a lot this time." ”

Gu Xiaofan also knew what Han Sanpin was going to say, and said softly: "Mr. Han, you are not optimistic about my "Outwitting Tiger Mountain". ”

"If you shoot it, the movie itself will not be bad." Han Sanpin set the tone first, but added: "But in business, you have made a huge mistake. ”

"What's wrong?" Gu Xiaofan was a little incomprehensible.

"With a large investment in domestic films, there are only two ways to recover the cost." Han Sanpin looked into his eyes and said:

"The first is the theme of ancient costumes, this genre is supported by overseas box office, and the main thing that earns is US dollars, which is why so many people have made costume films in recent years......

The second is that if the director and actors have a strong market appeal, then they can take modern themes, such as Feng Xiaogang's upcoming "If You Are Honest, Do Not Disturb" has a production cost of 5,000, a publicity cost of 30 million, and a box office of 200 million to recover...... But they don't just rely on the box office. ”

Gu Xiaofan understood it: "Yes...... Director Feng's film has added product placement, and the cost can be recovered in half before it is released......"

Why can Feng Xiaogang's modern films have so much investment and invite many stars? The main reason is that there are product placement advertisements supporting it, and relying on the box office alone, Feng Xiaogang's movies have just recovered their costs at most.

"If only you understood." Han Sanpin reminded:

"Do you know why Wang Zhongjun hates you so much? Because "Assembly" did not have product placement, Huayi took a big risk, don't look at their box office so well this time, in fact, they didn't make any money, they actually wanted to use this movie to justify Huayi's name and defend their advantage in the Lunar New Year, but you didn't achieve their goal ......"

This is the reason why Wang Zhongjun was hostile to him at the meeting......

Gu Xiaofan heard the meaning behind Han Sanpin's words, his problem with "Outwitting Tiger Mountain" and "Assembly Number" this time is the same, he has to face a situation where there is neither overseas box office nor product placement.

I didn't expect this Han to always be cold and hot-hearted, and this time it seems that he specifically mentioned himself.

"You don't want to remind me that in fact, this movie can be implanted with advertisements, and you can set up a posterity of Unit 203 to remember and let him act as an advertisement." Gu Xiaofan suddenly laughed.

"You thought of it too?" Han Sanpin was surprised by Gu Xiaofan again, this kid's brain is really alive, he actually thought of a solution by himself? Looks like he's done more this time.

Gu Xiaofan thought to himself, didn't I think of it...... That's what the original director did, and the ad placement is simply frustrating.

"But I'm not going to do that." Gu Xiaofan said with a firm face.

"This ...... And why? Han Sanpin's face was puzzled, and he wondered if Gu Xiaofan, a young man, also had the so-called "artistic persistence"?

"Because such a hard implant will damage the atmosphere of the film, and it will also lose some box office." Gu Xiaofan said very calmly: ""Whether to make money or not is not what I care about, what I care about is the box office, last year all three of us lost to Paramount's "Transformers", are you convinced?" ”