"Taewoo went to make a tape recorder?"

The cosy office with plenty of mahogany furniture reverberates with the melodious sound of Violin Concerto No. 1 in A minor. A middle-aged British man with a thin build, sitting on a large sofa that could wrap his whole body in, with a hawala cigar in his mouth, asked nonchalantly.

"Yes! They have registered a new electronic technology company in the new era, and the patent applications received by the Registrar General's Office, all of which are related to recording, seem to be planning to enter the tape recorder manufacturing industry in a big way......" replied a Hong Kong man in fluent London accent English.

The middle-aged British man took a puff of a cigar, letting the mellow aroma brew repeatedly in his mouth and nose, and his whole body seemed to be integrated into a warm current.

"In order to break into the global tape recorder market, they designed a portable tape recorder that was smaller than a desktop but larger than a cassette. The tape recorder business is not so easy to do, it was all produced by European and American manufacturers before, and with the manufacturing technology of the mainland, what good things can be made......" The Hong Kong man continued in a mocking tone.

"Well, since it's a tape recorder, forget it." At the end of the song, the middle-aged British man got up to change the record and said indifferently.

With most of the world's colonies lost, Britain paid more and more attention to Hong Kong, treating it as a bridgehead in the East and a golden rooster that laid eggs. In order to get more benefits from it, we are also thinking about prospering the economy.

However, in order to avoid the colonies from reducing their dependence on the suzerainty and breaking away from British control, there is no complete industrial chain support on the island.

The development of the electronics industry in Hong Kong is booming, but toys, electronic watches, and circuit board processing are all primary manufactured products, and there is no higher-level manufacturing industry as a basis, and the room for development is also very limited.

The two people who are talking are also the owners of an electronics factory.

Their electronics factory, like other enterprises, is engaged in the business of processing with supplied materials, and the components are imported from Taiwan, Southeast Asia, and Japan, and then made into products, and then shipped to the United Kingdom and Europe for sale.

The rapid development of Taiyu Technology has allowed them to see a new way to make a fortune.

Using the relationship with the British government in Hong Kong, they can get the latest information of Taiyu Technology as soon as possible. If there is a good new product coming out, they will copy it right away and make a lot of money on the ride.

Like electronic building blocks, there are already many factories on the island following suit.

Anyway, the market is so big, you still want to take all of them. Even if the defendant comes to the door, it is nothing more than a rip-off, and the big deal is to pay you a small amount of money after the lawsuit.

As an old man, all factories are very cunning, don't you Hasbro make plastic components into sheets, then I will make strips, blocks, columns, ......, in short, a little different from you, so you can still sue me for plagiarism?

With the hot sales of "Space Invaders", a large number of new manufacturers were born to follow the trend and create arcade machines. When electronic building blocks gradually formed a trend around the world, a group of toy factories grew like weeds and ran to grab this piece of fat.

In the past year, under the leading demonstration role of Taiyu Technology, businessmen and British investors on the island have built hundreds of new factories. And more investors, large and small, are growing rapidly, bringing a deformed prosperity to the island.

The two of them are talking, their business is called an electronics factory, and they are actually in the toy business now. At present, the factory is copying a large number of electronic building blocks and using their channels to sell them back to the UK.

This is also a characteristic of enterprises on the island.

Company registration is not a fixed business scope, as long as the government does not prohibit it, you can do whatever you make money. An electronics company can produce electronic products, or make toys, or sell ready-to-wear clothing, there are no certain rules.

Through inside information, they got the latest patent applied for by the new era, and they planned to plagiarize, but when they saw that it was a tape recorder, they hesitated.

In this era, the tape recorder is already a mid-to-high-end product.

Among them, the mechanical transmission part can be done in the island, Malaysia, Singapore and other places, but it must not be done well. In order to have a high-quality movement, it needs to be made from Japan, preferably from the United Kingdom.

The magnetic head can only be purchased from Japan, and the island and Southeast Asia do not even have the production capacity.

The question is whether this portable tape recorder is marketable, and no one dares to guarantee it.

If it is Taiyu Technology that launches a new arcade machine, then all manufacturers will not hesitate to rush to it. This is the good reputation of Taiyu Technology in the past year, which makes everyone believe that Tianyu products must be good products.

Follow along, there's nothing wrong with that!

However, Taiyu Technology rashly entered the civil electronics industry that they were not familiar with, and these follow-up manufacturers had to weigh carefully before making a choice.

"Don't worry, let's see." The middle-aged British man put on a No. 6 unaccompanied cello suite, stood in front of the stereo and listened to the muffled music for a while, and said slowly.

"Yes, that's what I mean. Taiyu Technology is a mainland enterprise, everyone knows it. For so many years, I haven't heard of any good audio brands in the mainland. A tape recorder is not an arcade machine, as long as you have a fun game design, you can succeed. Tape recorder is a highly professional industry, the threshold is very high, and ordinary people can't play it at all, and they can't afford to play it. They recklessly break in, and sooner or later they will roll out in disgrace! The middle-aged man in Hong Kong laughed, with a hint of contempt and jealousy for Taiyu Technology in his laughter.

……

Hong Kong Hongtai Advertising Company.

Bang!

The staff who were working suddenly heard that the door of the general manager's office was suddenly opened, and the general manager Zeng Shuxian came out excitedly, looked left and right, and pointed to the manager of the business department: "Gu Ming, Wang Yihong, you should prepare immediately, go out with me!" ”

Most of the time I went to see customers, and looking at the boss's expression, he was still a big customer.

The staff knew that this was a common occurrence. Gu Ming quickly packed up his things and asked with a smile, "Mr. Zeng, which company are we going to meet?" ”

"A new era! If you don't know the new era, you should always know Taiyu Technology, that is, the manufacturer that makes arcade machines, and the two of them are one boss! General Manager Zeng Shuxian's face flushed and said happily.

As a member of the advertising industry, I try my best to attract customers to advertise every day, and the phone books of all Hong Kong enterprises have been called by salesmen, who would not know Taiyu Technology!

That's a big customer worthy of the name!

However, this company has never advertised, Hongtai advertising salesman in order to pull business, has also come to the door many times, all were turned away, I didn't think that the other party would take the initiative to come to the company today, this is a super big order.

"Mr. Zeng, whose business is this?"

The salesmen couldn't sit still, and Taiyu Technology made money every day, plucking a hair from them, which was enough for their company to eat. Who has the ability to pull such a big order?

"This is Xiao Wang's order! Hahaha, can't you think of it? Zeng Shuxian has also received a lot of old advertisements with big orders, but he is still excited today. The criteria for judging the strength of a company in the advertising industry are, firstly, how much advertising is spent, and secondly, whether it has received advertisements from well-known large enterprises.

For the sake of their own image, it is impossible for large companies to advertise with small companies.

If an advertising agency takes over an advertisement for a well-known brand, the company will immediately become famous in the industry, and all peers and many large companies will know that the advertising company has advertised for a famous brand. If there is a similar business in the future, some people will think of this advertising agency, and maybe there will be more opportunities for cooperation. And some small companies, in order to promote themselves, will also find this kind of advertising agency and ask them to advertise themselves.

It can be said that as long as you do an advertisement for a well-known brand, the company will be worth a lot.

For customers like Taiyu Technology, Hongtai Advertising is willing to do even if it doesn't make money, or even loses a little money!

"Xiao Wang?"

All the salesmen were taken aback.

If one of them has such a great ability, it is fine, jealousy is jealousy, but this is the ability of others.

But Xiao Wang is not a salesman!

He's in Hongtai, just the photographer in charge of shooting TV commercials!

Not only were all the salesmen surprised, but even the photographer Wang Yihong was stunned and asked, "Why could it be me?" I don't know anyone from Taewoo at all? ”

"Haha, of course you don't know!" Zeng Shu looked at Wang Yihong envy and said triumphantly, "You don't know people, but people see your advertisement for a cutting-edge sporting goods company on TV, and they think it's very good, so they ask you to come over by name!" ”

"Damn!"

The salesmen collectively blew up the pot, they broke their legs every day, in order to pull the advertising face, they didn't want to say that they couldn't make it, Wang Yihong just did his own photography work, and he was able to pull such a big order for the company, which is really impossible to say.

Zeng Shuxian, Gu Ming, and Wang Yihong quickly sorted out the company's information and some advertising samples, and hurried to the new era.

The new era is a new company, and when they arrived, they found that the company was being renovated and full of people. And in the parking lot, Zeng Shuxian saw the car of the rival competitor's flying advertisement, and his face suddenly sank.

Obviously, New Era didn't just call them over to one company, but also found other advertising agencies.

Although the decoration is busy, a large company is a large company, and there are also gate posts and receptions, and outsiders are not allowed to break in casually. They signed up for their names, and a receptionist led them to the ninth floor by elevator.

The elevator door opened, and you were greeted by a reception desk and a bright red carpet that covered the entire corridor.

The front desk stepped forward and whispered to a young receptionist behind the reception desk to explain the identities of Zeng Shuxian and others.

"I know, you go down and get busy first, Mr. Zeng and the others will be received by me." The reception lady sent the front desk down, and then took Zeng Shuxian and others to a small conference room, smiled and apologized, "Mr. Zeng, I'm sorry, Mr. Guan is receiving the CEO of Feiyang Company, please take a break here for a while, and come over as soon as Mr. Guan is busy." In addition, have you prepared some of the sample tapes that Mr. Guan asked you to bring before? ”

"All set!" The other party was just a reception, but Zeng Shuxian didn't dare to offend at all, and said politely.

The reception lady made tea for the three of them, and then took her leave.

With a nervous mood, Zeng Shuxian and the others were restless in the small conference room, walked to the door from time to time to look, and then returned to their positions and sat down.

Feiyang Company is a bigger advertising company than them, and has had advertising business dealings with many well-known manufacturers, and the relevant publicity is more professional than them. Just looking at the other party being received by the high-level of the new era before them, they knew that they were looking for Feiyang first, and then called them over.

The only thing they can rely on is that the other party seems to be more interested in Wang Yihong's advertising shooting techniques. But it's just an advertisement, and the chips are too few.

Fierce and auspicious!

After about half an hour, the door of the conference room opened, and a tall young man walked in. He looks ordinary, but his skin is very white, better than the skin of ordinary girls.

"I'm sorry, I'm Guan Fei, I neglected a few, please Haihan!"

He had an apologetic smile on his face, and he said kind words, but between his eyebrows, there was an undeniable sense of authority.

Behind him, there were several other people, all of whom had a forward-looking attitude.

Needless to say, this is the new era of the family!

"Don't worry, you're busy, we should wait a little longer." No matter how many thoughts he had, Zeng Shuxian didn't dare to complain to the God of Wealth, so he beat his spirits and hurriedly said politely with a smile.

"Huh!"

Guan Fei smiled, he was very short of time, and he didn't talk much nonsense when he sat down, and said: "I saw the sports advertisement shot by your company on TV, and it was very well shot." Compared to other TV commercials on the island, your company is in a league of its own. ”

"Thank you, Mr. Guan, for the compliment!" Zeng Shuxian didn't know Guan Fei's specific position, so he could only use the vague title of "Mr. Guan" according to the name of the reception lady just now.

TV advertising is a new type of advertising model that gradually emerges with the development of television.

Its popularity is also mainly in various economically developed regions.

Although the first television set was invented in 1928, the initial television was large and expensive, and the people who could afford it were not high. Even in May 4, Texas Instruments invented the first transistor television, reducing the size of the TV to an acceptable level, which was still expensive, selling for $1,000 each!

A thousand dollars in the fifties is probably worth three or four thousand dollars now, and the price is so high that you can imagine.

How many people can afford such an expensive TV?

Since the sixties, after the continuous improvement and development of CRT manufacturing technology, the price of television has slowly dropped to the point that the average family can afford.

But even so, to this day, television sets are mainly in Europe, the United States, Japan, as well as the industrially developed Soviet Union and Eastern Europe. For example, in China, although there is a small amount of TV picture tube production, it is mainly for the use of scientific research units, and there is not even a single TV station, let alone the amount of private ownership.

Therefore, the new advertising model of TV advertising also originated in the United States, and then extended to the world's major economically developed countries and regions.

And because the development period of TV advertising is not long, the means are relatively simple, basically product descriptions with images, lack of creativity, and look boring. Guan Fei watched a lot of commercials on TV, all of which can only be described as boring, and only that sports commercial, which is slightly better, looks more natural and energetic.

Guan Fei didn't have time to rub in with them, so he asked for some demos of the previous advertisements, and then everyone went to the screening hall to try it out.

After watching the sample tape, he pondered for a long time before he spoke: "To be honest, I don't know whether your company can complete this advertisement. Your demo can't give me confidence......"

Zeng Shuxian felt a pang in his heart, knowing that this matter might not be a joke, but he still said with the idea of what to expect: "I don't know what requirements your company has for filming?" If this advertisement is handed over to us, the company will definitely do its best to do it according to your company's needs! ”

"Well......, actually, I'm going to do a series of commercials. The main body is a music video, and we have already contacted a black singer in the United States. The reason why I look for an advertising agency instead of a music video studio is to consider how to highlight our products in music TV, and it seems that it is difficult to have both! ”

Guan Fei rubbed his forehead and said with a headache.

Nowadays, the production methods of TV commercials are too crude, and you can find a music video studio, as a series of commercials, I am afraid that it will not be enough.

I had to try it first, but it really didn't work, so I separated the music video shooting from the commercial shooting, although it cost a lot more, but there was no way.

“…… Does your company want to make music videos, in fact, I have also filmed music videos......" Wang Yihong, who had been sitting on the side, was so nervous that he couldn't speak, and suddenly interjected when he heard this, "I just watched a lot of music videos in the United States, and then I became interested in learning photography, so I have made a lot of works." Maybe I've heard of the black singer your company hired. ”

"Really? That's great! There is a group called the Jackson Five Brothers, but the year before last they signed to Columbia Records and changed their name to the Jackson Band. We're looking for their lead singer, Michael Jackson! Guan Fei said unexpectedly.

(I'm not in a good state, and my brain can't turn a little.) This chapter took too long to write, and I didn't have time to write the second chapter, I'm sorry)