Qi Huan is doing things, Lu Deshuang is still very relieved, seeing that he should go, he will no longer ask about Zhang Tongzu's affairs, because compared to the little trouble caused to him by Zhang Tongzu, Lu Deshuang doesn't care at all, it's a big deal not to participate in the Academy Awards, unless one day it can have the influence of the Academy Awards, otherwise, this Xiangjiang people entertain themselves with the Academy Awards, and they have no status in his heart. Pen, fun, pavilion www. biquge。 info

"By the way, what happened to the conversation with Chairman Cheng of Asia Television?"

"Chairman Cheng didn't say anything directly, saying that he wanted to meet with you!"

"Okay, then you can make an appointment, and I'll visit you in person!"

The Chairman Cheng in the mouths of Lu Deshuang and Qi Huan is actually Cheng Yongqi, who is currently the CEO of Asia Television!

When I opened his information, I saw that it was amazing, it was the treatment of the protagonist in the novel!

Moreover, Cheng Yongqi is also the protagonist of the high-profile version, because the Cheng family has been a businessman for generations, although the world is changeable, the Cheng family's business has endured for a long time, and it is getting bigger and bigger like a snowball, and he can be said to be born with a golden spoon.

And Cheng Yongqi's father Cheng Ruihuai is also very powerful, in Xiangjiang has the title of "Flower Cloth Chen", his uncle Cheng Ruiqiu and his father are the founders of "Yangtze River Garment", the garment industry run by the fathers, in Xiangjiang has the reputation of "a flower of ready-to-wear".

After World War II, the Cheng family realized the change in market demand, and imported a large amount of cloth from Japan and bought it to garment merchants in Xiangjiang in exchange for the first pot of gold after the war.

The tiger father has no dogs, and Cheng Yongqi is also very unique, noting the development potential of Huaxia.

In seven or eight years, in the early days of China's reform and opening up, many people had not thought of starting a business in China, but he had already seized the opportunity and went to Wuxi to negotiate business.

Due to Cheng Yongqi's quick step, Cheung Kong's business has overcome difficulties and achieved sustainable development.

The Brands and Products Expo, which has been silent for more than ten years, has been active again in recent years, which is the second myth created by Cheng Yongqi.

Since its inception in 1938, the Brands and Products Expo was once a grand event for the people of Hong Kong, but it was discontinued in 1974 and did not reappear until 94. The China Manufacturers' Association, which was responsible for the preparation, repackaged the Brands and Products Expo and successfully washed away the old-fashioned image, and Cheng Yongqi, who was already a member of the CMA at that time, contributed a lot.

Especially after he became the president, he spent a lot of effort to make the Brands and Products Expo more impressive, including focusing on promoting Miss Brands and Products Expo, expanding the scale of the content of the Brands and Products Expo, inviting more enterprises at home and abroad to participate, and holding the election of the top ten famous brands in Hong Kong, etc., so that the Brands and Products Expo once again attracted the attention of the public and became an annual event in the minds of businesses and citizens.

……………………

Of course, Cheng Yongqi has not always failed, for example, in ATV, he has been heeled.

In fact, Cheng Yongqi has always had a unique personal view on investment, and even the small things around him can touch his business brain. Just as during the period when he led the delegation to Tibet, he found that a local mineral water made from the snow of the Himalayan glaciers was particularly fresh and sweet, and he felt that it was very valuable in the market, so he suggested that the merchants strive for its agency rights.

Because Cheng Yongqi has a far-sighted vision in everything, and he is constantly intriguing, and he spares no effort in advocating the development of small and medium-sized enterprises in Hong Kong, he won the admiration of Chief Executive Tung Kin-hao and personally invited him to serve as the chairman of the Small and Medium Enterprises Committee.

Cheng Yongqi has been rolling in the business world for decades, and suddenly set foot in the media industry, when Phoenix Satellite TV was not yet listed, Cheng Yongqi had seen that it was a strange commodity to live in, so he invested in shares, and as a result, after Phoenix Satellite TV was listed, the stock price soared, and his net worth skyrocketed.

In 2000, Cheng Yongqi took advantage of the victory and spent more than 200 million yuan to invest in ATV in the name of DragonSheen, a private company.

In May of that year, Cheng Yongqi acquired 16.25% of ATV's shares held by Zheng Yutong and He Hongshen, and Zheng and He completely withdrew from ATV.

In June 2002, Cheng Yongqi and Liu Changle, the founder of Phoenix Satellite TV, set up VMH Company in the British Virgin to fully acquire Longwei Company, thus obtaining 46% of ATV's equity.

Less than half a year later, Cheng Yongqi took all the 32.75% shares held by Lin Baixin for 360 million.

A total of more than 800 million yuan was spent.

At this point, Cheng Yongqi and Liu Changle finally joined forces to repel the Tom.com under the name of Li Ka-shing, the richest man in Xiangjiang, and completely "dominated" ATV.

Although a series of new policies including the purchase of a large number of purchased dramas, reducing expenses, reducing self-made dramas, and outsourcing the production of dramas to production companies, etc., in the end, Cheng Yongqi's ATV business still ended in changing hands.

Lu Deshuang's purpose in asking Qi Huan to ask Cheng Yongqi was to get ATV shares from the other party.

Without Lu Deshuang's involvement, it is estimated that in January 2007, Cha Mousheng would have invested more than HK$1 billion in ATV through its Mingli Group and served as its chairman. In April, former Managing Directors of TVB, Fei Daoyi and He Dingjun, joined ATV as Chief Executive Officer and Chief Operating Officer. Not only that, Fei Daoyi and He Dingjun also successfully invited Cheng Huiguang (former assistant general manager of TVB) and Cheng Guanming (former assistant director of TVB's production resources department) to serve as the commander-in-chief of the poaching operation.

You must know that on ATV's poaching list at that time, there were not only Ouyang Zhenhua, Luo Jialiang, Zhang Jiahui, Xuan Xuan, Guo Keying, Cheng Huishan, Cai Shaofen and other first-line stars in front of the stage, but also He Liquan, Zeng Xingmin, Wang Qi, Kuang Yeshen and other important ministers behind the scenes, but it is a pity that this mighty poaching was finally stopped due to ATV's lack of financial resources.

Subsequently, the addition of Chai Yanming and Wang Zheng still failed to save ATV!

In particular, Wang Zheng's entry opened the dispute between ATV Chai Wang, and the fight between the two made ATV more turbulent and in a state of loss, in 2012, ATV lost 340 million Hong Kong dollars, and in 2013, it was further expanded to 378 million Hong Kong dollars.

In the three months of September, October and November 2014, ATV even defaulted on the salaries of its employees, which seriously affected the financial situation of ATV employees, and the arrears of wages involved amounted to HK$15 million.

It can be said that between 2010 and 2015, many veterans left ATV one after another due to their worse treatment than their peers.

Wang's strategy of deeply cultivating the Pearl River Delta in the mainland has also been questioned by local audiences in Hong Kong.

The failure of management and operation strategy, coupled with some negative press, led to the loss of many advertisers for ATV. There has also been a long-term downturn in program ratings, such as the programs "Gao Zhisen Weibo" and "ATV University Hall" in November 2013, which achieved zero ratings.

In the end, ATV, as the first free-to-air TV station in the history of Hong Kong and the first Chinese-language TV station in the world, fell with a bang.