Chapter 125: Audience Analysis and Programming...
Since Guan Fei and below, including Lin Xiuliang, everyone has introduced themselves. Pen, fun, and www.biquge.info
The introduction is long and short, and the long one is endlessly gushing in front of everyone, introducing what achievements you have had, what works you have written, what TV movies you have directed, and what programs you have hosted. The short ones will also say what work they have done in Taiwan, what abilities they have, and they are generous and positive.
Relatively speaking, film and television workers in the mainland are a little too modest. Many times, Guan Fei keeps telling others: This director made such and such a movie; A certain actor was cultivated by this; He has participated in the creation of such and such a play......
After his addition, the eyes of the local colleagues, who were still a little unfamiliar to the mainland colleagues, also became enthusiastic. From time to time, there was an exclamation in the conference room: It turns out that he is so-and-so, the video he made is very tense, and I have always wanted to visit him!
Immediately, the number of people who enthusiastically exchanged business cards and greeted him quickly increased, which made the other party happy with red light, but also made him feel tired of being surrounded by friends and calling.
Introverted and flamboyant, the two outlooks on life are fully expressed in the conference room.
Guan Fei worked hard to make supplementary explanations, and the effect was also very good. Not only the attitude of ATV's veteran employees has changed greatly, but even Lin Xiuliang and other senior executives who have already read their information have once again deepened their impression, and they are happy that there are such outstanding talents in the station, and they often applaud and reconcile.
Awareness is the first step in integration.
Since domestic film and television workers are quick to act and reluctant to speak, Guan Fei has to work a little harder and help them do it for them. He also felt a little relieved to see that the film and television practitioners of the two parties initially got together, from talking to work, the more they talked, the more they agreed, and gradually there was a trend of changing to acquaintances.
After being familiar with the strengths and weaknesses of each employee in the station, it is possible for managers to put them in the right positions and let them shine.
With his help, it seems that the first step is quite smooth.
The mutual understanding lasted for more than two hours, and more than 50 middle and senior managers, department heads, directors, editors, and program producers were introduced and matched their names with real people.
"Okay, now everyone knows each other. Next, let's get down to business and have a meeting on the next work in the stage. Lin Xiuliang clapped his hands and quieted everyone down, "First of all, the time for the resumption of the broadcast in the station, the technical department, how are you doing over there?" ”
The two heads of the technical departments sitting in the first row bowed to each other, and finally it was the local cadres who stood up and said loudly: "No problem!" With the assistance of technical personnel of domestic manufacturers, all equipment has been installed in place. After testing, the data performed very well. At the end of the sixties, China already had the ability to produce and broadcast high-definition NTSC programs, but it was only in consideration of the domestic family income level that the PA system with slightly lower definition was chosen. After our actual use, these devices are very good, and the clarity and audio quality of the program produced are better than our original ones. And the equipment brought this time is very complete, many of the equipment we did not have before, and the functions are more professional. With this batch of equipment, from shooting, recording, editing, to broadcasting, we can completely complete it independently without asking outsiders. Please rest assured that we can definitely provide the most adequate technical support! ”
The local cadre proudly introduced the situation of his department, and the cadre from the mainland moved around in his chair with some uneasiness, and as soon as he finished speaking, he stood up and said with a red face: "Minister Tian has a good reputation. In fact, the equipment produced in China is indeed relatively complete, and the quality is OK, but compared with the high-end broadcasting equipment in Europe and the United States, there are still some deficiencies, and the level of automation is slightly lower. For example, in terms of stage lighting, due to the low degree of automation, there will be more lighting engineers on standby when lighting special effects, and they can adjust accordingly according to the requirements of the director department at any time......"
Minister Tian of the Technical Department frowned and did not speak.
Lin Xiuliang smiled and said: "So, according to Chief Engineer Yu's opinion, is your technical department ready to meet the needs of program production?" ”
"It's no problem, it's just not as easy to use as Japan, Europe and the United States......" After Chief Engineer Yu gave an affirmative answer, he was a little embarrassed and fussed at the back of his head.
"That's good!"
Lin Xiuliang happily slapped the table and put his mind at ease.
He just thought that the local management was lying to him, since the equipment can be used and the quality is good, then it is not a problem. The level of automation is almost afraid of something, anyway, the most people in the station are now people.
Guan Fei shook his head secretly.
Chinese people, they are just too modest. People praise their own things for being good, try to hide their shortcomings as much as possible, and they will justify their ideas when they are pointed out; However, the Chinese people rarely mention their advantages and honestly talk about their shortcomings. made people excited, but he was also discouraged by him.
It's no wonder that domestic exports can't go up, and a slight lack of their own things is one thing, and this kind of lame sales ability is the biggest shortcoming!
Fortunately, he took into account that mainland film and television workers are not familiar with the Hong Kong film and television production process and the needs of the audience, and suggested that they should be placed in technical positions as much as possible, or serve as deputy positions, learning first and then taking up posts. If it is pushed directly to the front desk, it will be a tragedy if it is not possible to make the whole program into the Hong Kong version of "News Network".
As far as the business level is concerned, everyone who came this time is a top business person, outstanding in their profession, and can only be better than local employees, and can never be worse than them.
I just hope they can adapt as soon as possible and get into the rhythm.
His heart moved, probed into Lin Xiuliang's ear, and whispered: "Lao Lin, you have also seen it, domestic film and television workers still can't let go, which is not a good thing to carry out work." I suggested that the business competition within ATV be brought to the front, and the show I was talking about was slightly delayed. I hope to use the form of the competition to urge mainland film and television workers to enter the state as soon as possible, and also to convince the old employees in Taiwan, and help them build confidence by the way, what do you think? ”
"I'm aware of it, too. The people on the mainland are very diligent, and there is nothing to say about their sense of responsibility and professional ability. From my layman's point of view, they're a few points better than the local staff. However, some are too humble, more restrained and less energetic, so they must be encouraged first, and then they can be of great use after passing the psychological barrier. Lin Xiuliang nodded imperceptibly.
In terms of equipment, it can provide comprehensive support, and the rebroadcast has become more than half, and the conference room is full of joy. If it weren't for Chief Engineer Yu's excessive modesty and lack of self-detonation, which made everyone's expectations of the technical department a little discounted, everyone would be more confident.
The artist department and the news department have made reports one after another, and they are all full of confidence in the rebroadcast.
In particular, the artist department, after watching the clips of the samples sent and actually inspecting the performance, was full of praise for the actors sent. praised them for their superb acting skills, strong sense of camera, and fast entry into the state, they are really rare good actors, and they will definitely be popular in the future.
The heads of the departments who spoke later also learned to behave, and once it was their department's turn to speak, it was the local cadres who spoke first. After the report was completed, the mainland cadres were not asked to make any further additions, "Actually, we still have a lot of deficiencies," and immediately transferred the order to the next department.
Lin Xiuliang listened happily.
According to his own observations, he also felt that all those who came from the mainland were extraordinary, and he was very satisfied. But after all, he is a layman and does not dare to be overly complacent. Today, the heads of various departments can be said to be experts in the industry, and their vision is naturally more professional than his. They all strongly approve, which shows that these mainland film and television workers are really quite good, how can they not make him happy.
It can be seen that the level of these people is higher than the original pillars of Jiashi, and the benefits of the TV station will obviously be greater in the future.
Sitting at the head of the conference room, listening to the respectful report of his management cadres, he had the pride that I am a family member of this TV station for the first time.
He is no longer obsessed with the departure of the original pillars.
Let's go.
If it weren't for those people who were not optimistic about ATV's future and abandoned their masters, the elites of these continents might not have come now. Even if he comes, he has to worry about how to make the original pillar give way to a better newcomer, and it will inevitably be unpleasant.
Go well, walk in seconds!
The speeches of one department after another pushed the emotions of the participants to a climax, and everyone was excited, and there was no doubt about the success of the rebroadcast.
The next step is when to re-air.
The key to the rebroadcast is the setting and arrangement of the program. With the right program arrangement, there is a greater possibility of causing a sensation and successfully rebroadcasting.
And this needs to be decided by the boss or the general manager himself.
When the last department gave a positive answer, everyone's eyes were focused on Guan Fei and Lin Xiuliang.
Guan Fei smiled and made a gesture to invite him to speak.
Lin Xiuliang coughed, slowly stood up, looked around the bottom, and smiled with a hesitant smile on his face.
"The equipment is in place, and all departments have gathered so many elite soldiers, our ATV can be expected to recover!"
Oh!
The conference room was filled with laughter. The older ones can be self-conscious, but the younger ones are excited. Including many mainland film and television workers, they were driven by enthusiasm and cheered, and the scene was very lively.
"Next, it's time for us to decide on the program to be broadcast......" Lin Xiuliang smiled, and pressed his hand down again and again to ask everyone to restrain himself, "But before setting up the program, I want to talk about the relationship between the audience and the time slot!" ”
Who and what time of day?
It was easy to suppress the excitement, and the people who were about to wait for him to wave his hand and decide the content of the show, and then go to the busy people, were all stunned.
To tell the truth, don't look at Hong Kong's 12 or 3 years of television, there are three TV stations one after another, but everyone's selection and production of TV programs are still at a low level in the world. The TV stations do not have a professional analysis department like the United States, and basically follow the feelings, or learn from other countries, and copy whatever programs are popular.
Audience audience analysis, they know it but don't know why, and of course they don't know where to start.
Lin Xiuliang also didn't understand.
But isn't it about Fei, after Guan Fei's patient explanation and explanation, he also recognized the scientific and forward-looking nature of this set of analysis methods. Then at the meeting, he still has the ability to read according to the script.
"That's right! Audience!
First of all, let's take a look at the audience of each time of the day, from 7 o'clock in the morning to the end of the whole day at 12 o'clock in the evening.
…… Most companies work 9-to-5. Considering that the place of work is generally far away from the place of home, it takes about 40 minutes to take the bus, and it is not possible to arrive at the company at the last minute. Then office workers may watch TV at home, which is roughly from seven to eight o'clock......" Lin Xiuliang talked eloquently on it.
The other participants listened attentively, compared with their own situation, and nodded again and again.
“…… So let's see, why does "Happy Tonight" from 9 to 11 o'clock in the evening of wireless continue to flourish? Because at this time, it happens that the families have already eaten dinner, the housewives have finished their housework, and the children have finished their homework, and it is a leisure time for the whole family to reunite. They have nothing to do at this time, and watching the cheerful "Happy Tonight" is their best choice......"
“…… Students, children, when do they watch TV? Noon, evening! Because they have to go to school in the morning and afternoon, and at noon and evening it is the time to go home for dinner, and the adults will not interfere. During this time, you can arrange some programs for children. After the time slot, the students will go to nap or do their homework, and their parents will not allow them to continue to lie in front of the TV - after the nap, they should go to school in the afternoon, and after finishing their homework, they will also watch TV. Children can't grab adults, so this time period belongs to housewives and heads of households. The reason why TV stations start to broadcast TV dramas from half past seven is that after a long-term trial broadcast, it was found that the TV dramas in this period have the highest ratings......"
Everyone listened attentively, remembered, and was convinced. No one has ever given them such a theoretical analysis of why the show is arranged this way.
They suddenly realized that a door that they had never discovered before was slowly opening to them.
Lin Xiuliang pretended to be an expert and was very proud.
ATV's program arrangement has been repeatedly scrutinized by him and Guan Fei, and it has long been prepared. Now that the TV station is strong and well-equipped, it is no longer a problem to rebroadcast.
But if you want to make a bloody way in the encirclement of both sides of wireless and beauty, get a good start, and quickly gather popularity, you still need to use some special means......