If January's "TroubleMaker" sounded the clarion call for the return of Girls' Generation and brought them back into the spotlight, "Something" was the first shot of the revolution and truly made the public realize their power.

Just like Xu Xian said, this song is indeed much bolder than before, although it is not excessively exposed, but the charm of the dance movements, the metaphorical hints of various movements all stimulate the audience's perception and hormone secretion, coupled with the unique groove style melody of the arrangement, people unconsciously fall into it, and it is all this that makes the return on the first day of February attract countless attention.

February 3rd is the Spring Festival of the lunar calendar, thanks to the blessing of the blind date incident, Jin Haoyu passed the festival safely and smoothly without being annoyed by his parents, and after a few days of rest, he also officially returned to work.

"What? SBS asks for a more choreographed dance? Kim Haoyu said in surprise after hearing the report of his assistant Lee Jae-hoon.

"Yes, Jiang PD, who is a popular ballad, notified, said that the action is too indecent, contains bad hints, and is not suitable for the program standards above the age of 15, and requires us to rearrange the dance before we can perform on the show." Lee Jae-hoon replied cautiously.

"Is this what Jiang PD meant, or is it an order from the TV station?" Jin Haoyu asked with a frown.

"This, it's not very clear, it's just that Director Cui received a notice from Jiang PD."

Mr. Choi is the head of the agent office in charge of Girls' Generation, and he also manages the individual agents who are in charge of each member.

Is this Jiang PD taking the opportunity to retaliate? Jin Haoyu lowered his head and thought, it seems that what happened last time made him very unhappy.

"What do people say online?" Kim Ho-woo asked Lee Jae-hoon.

Lee Jae-hoon hesitated for a moment and said: "Most male fans are very excited, the number of official fanclubs has surged recently, but at the same time, there are also a lot of anti, and there are also many parents who have left messages criticizing the TV program." ”

Jin Haoyu nodded, it is not surprising that anti appears again, the more popular the star is, the more anti there is, this is an inevitable phenomenon, and sometimes the number of anti is also one of the criteria for reflecting whether a star is in a trend.

Of course, there is an exception to this, that is, the national name MC Liu Jae-seok, he is the only artist who does not have anti.

"The media should do a good job, don't let them talk nonsense about this matter, and quickly find out who gave the order."

Jin Haoyu paused and continued: "There is also a meeting to convene a meeting immediately, contact Teacher Rino, and ask them to prepare at least three sets of alternative plans." ”

Lee Jae-hoon immediately left after receiving the order.

Jin Haoyu hesitated for a long time, but still picked up the phone and dialed the phone of Director Gao of the SBS Arts Bureau.

"Director Gao, I'm Kim Haoyu from S.M, Happy New Year..."Jin Haoyu said politely with a smirk after hearing the connection over there.

After the two exchanged a few words of greeting, Jin Haoyu cut to the chase: "I just heard that "Something" was asked to rearrange the dance by a popular ballad, I don't know if Director Gao knows about it?" ”

"Ah, this, I heard Jiang PD mention it, but this is something that can't be helped, there have been so many audience messages saying that it is not appropriate, we don't dare to take this risk, after all, the show must meet the needs of the audience, you say yes, Director Jin."

Listening to Director Gao's nonsense, Jin Haoyu sneered in his heart, other TV stations haven't said anything yet, as long as you SBS have this request, you don't believe it if you say that you are not selfish.

Of course, he still smiled with a good attitude on the surface and said, "Of course, of course we will follow the arrangement, but I wonder if this idea was proposed by Jiang PD." ”

"Director Jin, this is to blame Jiang PD, are you suspecting him of communiqué personal vendetta? He's not that kind of person, it's a minister who saw his son watching the MV of your song all day long, and he couldn't concentrate on studying hard, so he asked Jiang PD to do this in a fit of anger, and he couldn't help it, I believe that Jin Council understands, right. ”

Understand, Jin Haoyu scolded secretly, he didn't believe that just a dance could be pulled out I don't know which minister's attention, but now SBS is in the driver's seat, and they can only temporarily submit to the arrangement in order to play songs.

"Hehe, our SBS is a private TV station, when did it become as old-fashioned and conservative as the public-run KBS, and can't accept new things." Kim Haoyu sneered.

"I can't say that, this time I also happened to catch up, and because it was a private company, we didn't dare to disobey the orders from above, so this time I asked Director Jin to take more responsibility." Director Gao said with a soothing smile and Jin Haoyu.

Seeing that there was no dialogue at all in this conversation, Jin Haoyu hung up the phone after casually talking to Director Gao again.

Although he couldn't get SBS to take back the order, he kind of understood what was going on, and it seemed that it wasn't the Broadcasting and Communications Committee that issued the paper, but the Arts and Energy Bureau's guys who wanted to take the opportunity to win back a game when they saw that they had suffered a loss in front of him before.

Jin Haoyu secretly wrote down that once he found the opportunity, he would definitely let these guys fall on their heels.

There is no end to the game between the agency and the TV station, and Jin Haoyu didn't deal with these people before, but that doesn't mean he doesn't know anything.

Now that he was in this position, he naturally had to fight for his own interests, and he thought quietly for a while, until Lee Jae-hoon reminded him that the emergency meeting was ready, and he got up to go.

……

However, things turned out beyond Kim Ho-woo's expectations, and after SBS first asked them to change the dance, they were contacted by the music programs of the other two major TV stations to make the same request. More importantly, the major media seized on this incident and began to report it on a large scale, and the article alluded to the inappropriateness of "something" everywhere, almost clamoring for the TV station to ban it, and even pulled out the old incident from two years ago to further attack and win the public's attention.

This incident made Jin Haoyu anxious, and the dog scolded by the S.M Public Relations and Propaganda Department was bloody, but he didn't expect that these media would rush up like mad dogs who saw meat, eager to tear them to pieces.

Following the media reports, countless sociological experts jumped out at the same time, taking the opportunity to criticize all kinds of inappropriate matters in the music and ballad industry recently, undoubtedly exaggerating this originally trivial issue, and even rising to the problem that society is not conducive to the protection of minors in their growth.

However, just when Jin Haoyu was at a loss, things took a turn for the better, and while a scolding came, it also brought countless attention.

Although many middle-aged parents have a high voice of opposition, these news are indeed the most exciting things and topics for those teenagers. The more parents oppose it, the more interesting it is for teenagers in the rebellious period.

The spread of bad public opinion was followed by countless passers-by who turned into fans by watching the video.

For a while, "Something" has become a hot topic in major junior and senior high schools, and if anyone says that they haven't seen it, they must be the object of ridicule and a sign of detachment from the times and trends.

In just a few days, the number of hits on YouTube for "something" increased exponentially, and soon exceeded 5 million hits, firmly occupying the first position in N.A.V.E.R searches.

At this time, Jin Haoyu had already begun to snicker, but he didn't expect SBS's move to be crooked, not only did he not hit himself, but also helped himself to do publicity for free.

After the S.M public relations department reacted, they worked hard to guide the direction of public opinion, and finally turned the matter around, laying a solid foundation for the return of girls' generation.