In the previous life, "Love Has an Afterlife" had a good reputation, but the box office was only 2 million, compared with the investment of 40 million, this movie can be said to have lost to grandma's family.

First of all, in terms of commercial interests, whether it is Huaxia, the film industry in the world is basically about commercial interests, and it is said that the purpose of making movies is to make money. However, it is reported that the box office results of "Love Has an Afterlife" two months after its release are quite bleak, and it can be said that the investment in this film is lost.

Although this movie is the product of Yu Feihong's ten years of sharpening his sword, shopping malls are like battlefields, and who doesn't care how much time you spend making a movie.

Of course, there is no need to analyze it, the box office of "Love Has an Afterlife" is unsatisfactory and it has lost a lot of money, which is expected, and this is not something that Lu Deshuang said after reading the box office record of "Love in the Afterlife".

The reason for the loss of "Love Has an Afterlife" can be paraphrased from Yu Feihong's line in the film, "The time is not right, and the ground is not right", in 2009, such a film in Huaxia is destined to make no money.

Very simply, in 2009, China had a population of more than 1.3 billion, and in 2009, China was affected by the world economic crisis, and most of the citizens in China in 2009, from the city to the countryside, were subjected to different pressures from all aspects of survival and life.

Then, the storyline and expression of "Love Has an Afterlife" are too old-fashioned.

Of course, Yu Feihong is based on the script of Xu Lan's "Ginkgo Ginkgo", I have watched "Ginkgo Ginkgo", and the plot of the movie and the original description are basically the same.

Let's not talk about how Xu Lan is written, after all, it still attracts Yu Feihong, but the adapted script can't attract the audience, that's because a couple of men and women who are also enemies fall in love with each other, such a story contradiction is already the most common expression expression technique in the tenth century, especially in Xiangjiang B's film and television works, so in 2009, there was not much market for movies made with such scripts.

Besides, Yu Feihong and Duan Yihong, the leading actors of "Love Has an Afterlife", are not big-name actors, at least he is two good (9)⊙dǐng(9)⊙diǎn(9)⊙ small (9)⊙ said, .▽.o¤s_(); For example, in 09, they were not active in the Chinese film industry, and they did not have many screen images that impressed the audience, so actors like them did not conform to the national psychology of chasing the stars of big-name actors.

This diǎn can be compared with the box office comparison of the movie "Very Perfect", which was released at the same time as "Love Has an Afterlife", which shows the world of difference between the two movies.

Not to mention which movie is excellent, "Very Perfect" or "Love Has an Afterlife", just by looking at the cast of the two films, you can see the gap, "Very Perfect" has gathered Zhang Ziyi, Fan Bingbing, He Yundong, Yao Chen, Lin Xinru, Cheng Qian, these actors who have been active in the Chinese film industry in recent years, and South Korea's "first brother" Su Zhixie injected blood into it, if "Very Perfect" is not good at the box office, it will be called a great irony.

And what about "Love Has an Afterlife"?

The only one who can take his hand is that Yu Feihong is very Duan Yihong, and he accepted it before, these two people were not very active in this period in 09, and their popularity was naturally low, in a film circle with a rampant cast of big-name actors, coupled with the lack of publicity, naturally there was no exposure, no exposure, naturally no one noticed this movie, it can only be said that it is strange that "Love Has an Afterlife" does not lose money.

Someone is about to say, are you Lu Deshuang stupid, since you know that this movie will lose money, you still know that there are tigers in the mountains, and you prefer to go to the tiger mountain.

In fact, the reason why the box office of "Love Has an Afterlife" is so low has nothing to do with the quality of the movie, it can only be said that it was born at the wrong time, and it is not a crime of war.

Because by the time of 09, there was actually no market for pure love films in China, and the extensive management of the film industry directed movie audiences to choose films with a sense of blindness and conformity, an ordinary movie audience enters the cinema less than 5 times a year on average, so which movies will these audiences dedicate to these limited consumptions?

Of course, it is mainly a blockbuster with fierce momentum, and visual spectacle is the most important requirement for most audiences when watching movies.

And pure love movies, everyone thinks that it is enough to watch TV series at home or watch and download them on the Internet, and there is no need to go to the cinema to spend dozens of dollars to watch two people grinding and chirping. Even in the 09 Valentine's Day schedule, the main focus is still the Hollywood action movie "Death Express 3", which is obviously a very funny thing, and the main theme of Valentine's Day is not a love movie.

However, it's different now, and now I dare to enter the first year of the new century, not to mention pure love movies, even literary and artistic films that reflect the countryside, and there is still a market, which is why Lu Deshuang didn't care about the failure of "Love Has an Afterlife" in his previous life, because during this period, even family movies like "My Brothers and Sisters" were able to win 23 million box office, ranking sixth on the 2001 box office list, not to mention the word-of-mouth "Love Has an Afterlife".

In particular, there is one place that people have forgotten, and that is Japan.

Japan is the country that produces the most pure love movies, and it does have a large market, a large part of the reason is because the Japanese people have a lot of pressure in life and work, and this kind of healing pure love movies can play a role in soothing the soul, but on the other hand, Japan is indeed very skilled in the creative angles and subject matter hype of pure love movies, and can effectively create market demand, which is worthy of serious study and study by Chinese films.

Of course, this is not heavy diǎn, where is heavy diǎn?

Don't forget, Lu Deshuang also has a partner in Japan, and that is Genesys.

I believe that "Love Has an Afterlife" should be able to achieve good results in Japan with the help of Genesys & Associates, not to mention, "Love Has an Afterlife" is actually quite in line with the taste of the judges of the current film festivals in a certain aspect, and maybe it can rely on this movie to win a few awards.

However, Lu Deshuang could not be negligent.

In the previous life, "Love Has an Afterlife" is not without failure, perhaps because Yu Feihong has been in contact with TV series for a long time, so the movie "Love has an Afterlife", from the perspective of the film, its rhythm and narrative seem to be diǎn like a TV series, which is still the result of Yu Feihong ten years later.

Therefore, even if Lu Deshuang agrees to let Yu Feihong be the director, he will send an experienced assistant director to assist Yu Feihong, and even if it is possible, it is best to occupy the magpie's nest, and Lu Deshuang can't be blamed for having such an idea, although he also hates that others look down on young people, but when Lu Deshuang stands in this position, he will subconsciously doubt whether Yu Feihong can do it?

After all, with an investment of several million, although this diǎn money is no longer a big amount of money for Lu Deshuang, this money is not blown by the wind, right, it can't just be wasted casually.

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