Chapter 235: Taking the opportunity to hype
Previous Chapter: Chapter 234 Solving the ProblemNext Chapter: Chapter 236 Dare to Calculate Me
Just a few steps away, a reporter with a microphone in his hand, after breaking through the obstruction of the field reporters, panted and rushed to Zuo Jian's front at the speed of a 100-meter race. hua.
"Hello Uncle Cousin, I'm a reporter from New Wolf Network, I want to interrupt you for a few minutes and do a simple interview with you, okay?"
The microphone in the reporter's hand, only a few tenths of a centimeter away, stabbed into Zuo Jian's mouth, and he looked at Zuo Jian with a hot and expectant gaze.
In yesterday's interview, many reporters knew a news: "The male protagonist in this love city movie directed by Zhang Ke and starring Mu Yanbing is the cousin who was once uploaded on the Internet, sensational, and then mysteriously disappeared!" ”
There is no doubt that this news is absolutely explosive!
What news can attract the audience's attention more than the private romance of celebrities in these years?
Besides, is it still the once boiling "forbidden love"?
"Please don't disturb the order of the shooting site!"
The dereliction of duty venue, ran over in a smoke, grabbed the reporter's clothes, and said to Zuo Jian sweatingly: "I'm sorry Uncle Cousin, these reporters are too difficult to deal with...... "He also couldn't say it. Early this morning, no less than 50 reporters were welcomed in the film and television city.
As soon as the crew came out, these reporters rushed over in a swarm, wanting to interview Zuo Jian - they had already interviewed Mu Yanbing yesterday, and their main target today was Zuo Jian. Mysterious cousin!
With just ten venue personnel, where can these fifty reporters be stopped? If you don't pay attention to it, a reporter broke through the cordon and got in, and in this case, several staff members cheered up and still let this caught fish seize the opportunity to rush in!
"It's okay. hua.” Zuo Jian glanced sympathetically at the hurried venue staff, shook his head, and walked quickly to the front.
The reporter finally rushed in, just to be able to get first-hand interview news, and now he was dragged out by the strong staff, anxious like a dead parent, desperately struggling to resist, but where is the opponent? In desperation, he could only struggle and shout at the top of his voice: "Uncle Cousin, Uncle Cousin, you only need to answer me one question...... What is the relationship between you and Mu Yanbing? ”
Zuo Jian stopped, looked at the undead reporter, and said with a smile: "I'm sorry, it's okay!" ”
"Impossible! You're lying! The reporter was stunned, and then shouted in disbelief: "It doesn't matter, how can you play the leading role?" He was dragged out by the venue staff.
"Uncle Cousin, I'll build you, after filming today, find a time to go out and be interviewed by these reporters."
When Zhang Ke saw this scene, he had some vague ideas in his heart, and they all connected in an instant to form a complete plan, the more he thought about it, the more he felt that this method was good, so he smiled at Zuo Jian: "These uncrowned kings are the best at spreading rumors and making up news, if you don't accept an interview, you will definitely be allowed to drink a pot tomorrow." Oh yes, remember the interview, lower your posture, hehe. ”
Glancing at Zhang Ke, Zuo Jian lit a cigarette, "Oh? How do you let me drink a pot? ”
"Haha, cousin, don't believe it." Zhang Ke snatched the cigarette from his hand and took a hard puff, he has quit smoking for more than ten years, but since Zuo Jian joined the crew, he smelled the "Dashan" brand cigarettes he smoked every day, and he actually endured the addiction to smoking for more than ten years.
Chaos Rebirth King's Landing/23488/
Zhang Ke spewed out a puff of smoke, felt comfortable for a moment, and said with a smile: "Otherwise, let's make a bet, you don't let these reporters interview you today, and when you read the newspaper tomorrow, it will definitely be news that criticizes you, all kinds of rumors, and nothing to do." [To see the latest chapter of this book, please go to hua.]"
"I really don't believe it!" Zuo Jian lit a cigarette again and said, "I want to see how they can spread rumors!" ”
"Alright then, I warned you anyway." Zhang Ke pretended to sigh and turned around with a snickerer on his face.
Looking at his back, Zuo Jian felt that something seemed to be wrong, but for a while, he couldn't figure out what was wrong.
After filming, Zuo Jianjing went back to the room to rest. The dozens of reporters who were waiting for the end of filming and wanted to interview him were put aside.
The next morning, when Zhang Ke woke up, the first thing he did was watch the news on the Internet.
But all the well-known portals and entertainment gossip news are almost all reports about Uncle Cousin.
"Uncle Cousin plays a big name and refuses to be interviewed!"
"Poor acting skills, big shelf!"
"The reporter of this newspaper intended to interview Uncle Cousin, but Uncle Cousin refused on the spot, scolded him, and claimed that he would never accept any form of interview."
Zhang Ke snickered a few times and turned on the news one by one. Sure enough, in every piece of news, the reporter will emphatically ask, "...... Uncle Cousin starred in the new play directed by Zhang Ke, and it seems that he suddenly found the feeling of being a star......".
"Hehe, this trick is called borrowing strength." Zhang Ke proudly cocked Erlang's legs, he had an idea yesterday, and casually provoked his cousin to say that without spending a penny, he achieved the purpose of promoting the new play.
As a well-known director, you must not only know how to film, but also know how to hype!
This is no longer the era when the aroma of wine was not afraid of deep alleys!
No matter how good something is, someone has to know it.
Compared with advertising, Zhang Ke believes that hype news is many times stronger than the kind of overwhelming propaganda advertising.
Hype news and shooting propaganda advertisements, both in terms of cost and attention, there is no doubt that hype news is superior.
It doesn't take much to hype up the news, as long as it is enough to attract the public's boos as the premise, even if you find a few third-rate Internet promoters, you can hype it vigorously and resonate--if you can make up the twists and turns of the news, maybe it can be published!
The drama "You Are My Love" is nearing the end, according to the current filming schedule, it will probably be completed in less than a week, and the prime time of the new Chinese New Year film is just around the corner, and many movies have already begun to build momentum in advance.
In such a situation, it is obviously much too late to shoot propaganda advertisements.
When Zhang Ke was filming during this time, he was always thinking about how to build momentum for his last new film.
When Mu Yanbing was surrounded by a group of reporters that day, Zhang Ke had a vague prototype in his mind, and after seeing Zuo Jian being interviewed by reporters, Zhang Ke had an idea and came up with a brilliant propaganda method - that is, hype!
"Say goodbye to the final finale of the film industry!" "Super idol Mu Yanbing as the female lead!" "The mysterious cousin joined and staged a poignant love with the goddess Mu Yanbing in the movie!"
These three news, as long as they can be used well, are definitely more cost-effective than spending time and expensive advertising costs!
So, Zhang Ke started the first step of hype - with Zuo Jian's hand, he angered those gossip reporters who were good at fabricating news.
As Zhang Ke, who often deals with reporters, he naturally knows the mentality of those gossip reporters in his heart. These guys are sometimes like mad dogs, and when they provoke them a little, they will bite wildly, and they love and hate reporters and celebrities.
As the saying goes, water can float and capsize.
"People are not popular yet, the shelf is already big - a reporter from the new wolf network, I heard that my cousin and Mu Yanbing were filming in a film and television city, in order to let the fans get the news in the first time, I worked tirelessly, rushed to thousands of miles, took a plane and a train, ran all the way, and rushed to the shooting site, but when I interviewed my cousin, my cousin, who was not amazing, simply refused Xiao Ji's interview directly, and after the filming of the scene was finished that day, he immediately pulled down his face and returned to the lounge alone......"
Seeing this news, Zhang Ke couldn't help laughing, this reporter from the new wolf network can really brag about it, rushing thousands of miles? Why didn't he say tens of thousands of miles! But that's fine, news, isn't it an exaggeration to attract the public's attention?
was smiling happily, but the door curtain was opened, Zhang Ke looked up, and saw Zuo Jian holding a cigarette and swaggering in.
"Cousin, how's it going? See the news? Zhang Ke hurriedly restrained his smile, with an expression of "I knew it would be like this", pointed to the news on the computer, and said, "I'm right!" These uncrowned kings cannot be offended. Fire prevention, anti-theft and anti-journalists......"
"Really?" Zuo Jian interrupted him, dragged a chair by himself, and stared at him with a smile, "Director Zhang, I thought about it all night last night, and I found that it seems that in addition to fire prevention, theft prevention, and reporter prevention, I also have to add a sentence of anti-director?" ”
Of course, thinking about it overnight, that's simply not possible.
Zhang Ke's heart jumped, his face was a little unnatural, and he pretended not to understand his words, "Uncle Cousin, what do you mean by this?" ”
Seeing his pretending appearance, Zuo Jian almost habitually pressed the cigarette butt on his face, "Director Zhang, what do I mean, you should know it in your heart, right?" I also watched this morning's news, and you guy is clearly using me as a gunman! ”
After being unceremoniously exposed by Zuo Jian, Zhang Kegan laughed a few times, and said in a few words: "Uncle Cousin, this is also a means of propaganda and momentum......
"Stop, don't sue me next, you have to say, understand the phrase long live!" Zuo Jian blocked the words behind him.
Zhang Ke was depressed for a while, and he wondered if Zuo Jian could read minds? Otherwise, why was he guessed before he finished speaking?