Chapter 770: Super Big Cake
After the glorious end of the first season of "My Song", the plan for the second season was immediately included in the production schedule of the Beyond variety department. Pen @ fun @ pavilion wWw. biqUgE。 info
The quarterly average rating of 7.21% in the first season of "My Song" created a new high in the history of Lotus Satellite TV's variety shows! It also set the highest average ratings of a single-season variety show in Greater China in the past 10 years!
Such a dazzling report card has benefited the Beyond community, Lotus Satellite TV and Beyond Variety Show Department greatly, but the biggest benefit is Chinese pop music itself.
The rise of pure music programs has given Chinese musicians hope for revival, which makes everyone particularly excited! It also strengthened my determination to continue making music.
At the same time, the huge income created by Chinese music on TV has also made many TV stations pay more attention to the production of music variety shows.
Before the end of the first season of "My Song", several big TV stations contacted Beyond and Lin Zaishan through various relationships, and they desperately hoped to sign the co-production rights of the second season of "My Song".
These big TV TVs all know that beyond and Lotus Satellite TV have only signed a contract for one season of "My Song", such a production contract is obviously a test of the waters, as long as the show is popular, the second season of "My Song" beyond is likely to change the platform to make the show more profitable.
After all, Lotus Satellite TV is not the most suitable satellite TV for variety shows, in addition to deep-rooted supporters of Buddhism, Lotus Satellite TV ranks the lowest among the eight David TV groups, and singers travel between the East China Sea and Sichuan City to record this live show, which is also a great consumption for them.
If you can stay in Donghai to do this show, I believe that it will be a multi-party benefit to the program, the TV station, beyond, and the singers who will participate in the competition in the future.
The beyond variety show led by Park Dae-sung does want to move the second season of "My Song" back to the East China Sea, and they have to go to Sichuan City every week, and they travel in Sichuan City for a long time, which is an inevitable consumption for their staff, if they can produce new programs in the East China Sea, their work intensity will be relatively reduced, and they can put more energy into making programs.
Dragon TV in the East China Sea, Starfish Satellite TV, and the big brother in satellite TV, China Satellite TV, and Bigman Satellite TV, who has a good relationship with Lin Zaishan, have all thrown very generous cooperation conditions to beyond, as long as beyond speaks, they can meet almost any request put forward by beyond, and even beyond does not pay a penny, it is wholly produced by the TV station, and beyond takes a share of the production, and they are willing to do it.
As for Lotus Satellite TV, due to the linkage ratings effect of the first season of "My Song", the ratings of the entire TV station have increased significantly, and for such a groundbreaking benchmark program, Lotus Satellite TV naturally does not want to miss the opportunity to sign a second season.
But Lotus Satellite TV also knows that they have obvious disadvantages compared to those big TV in the East China Sea, even if the conditions are good, they can't compare with the big TV like China Satellite TV, so they can only play the emotional card and music card with Lin Zaishan.
The first season of "My Song" was able to settle on Lotus Satellite TV, and it was precisely because Lotus Satellite TV's pure concept of promoting music and Lin Zaishan's pure concept of making music were completely consistent that it got this good opportunity.
In the second season of the project, Lotus Satellite TV still adheres to this concept, hoping to rely on this card to impress Lin Zaishan and Beyond.
Other satellite TV stations are not stupid, they didn't figure out why Lin Zaishan did this show in the first season, but now they all know it, so they also put forward a proposal to Lin Zaishan to do a pure music and non-utilitarian program.
Of course, their so-called non-utilitarian proposal is just talking at the negotiating table, and they want to do this show, which one doesn't value the rich economic interests behind it?
For a popular program like "My Song", if you casually hold an advertising bidding meeting, you will sign a historic advertising contract, not to mention the linkage effect and hidden benefits that this program can bring to their TV station.
Such a super big cake, they want to do everything to get a share.
But for the second season of "My Song", various TV stations also showed some concern when making evaluations, that is, Lin Zaishan, the biggest IP of Chinese pop music, will definitely not appear on the show.
Lin Zaishan has already been crowned king in the first season, and if he wants to go back in the second season, it will be a bit of a snake.
But according to the latest news, Li Xiaoni, the other pole of Chinese pop music whose popularity is not weaker than Lin Zaishan, will almost certainly join the second season of "My Song"!
In the first season of "My Song", Guoyu's wishful thinking failed, and Wang Jiageng didn't even enter the top three, which made Guoyu lose a lot of face.
In the second season, Guoyu said that it would get this face back!
They must send Li Xiaoni, the strongest singer of national entertainment, to appear on the stage to grab the second king of singers after Lin Zaishan!
Li Xiaoni herself showed a eager attitude towards such an invitation, even if Guoyu didn't let her go, she would strongly ask for a fight!
It's not just about her own glory, it's about beyond's interests. As the second largest shareholder of Beyond Group, of course, she has to do her best to help Beyond like Lin Zaishan.
In addition to Li Xiaoni, Xu Jinhuang, the great singer of the arrow target, also has a high probability of joining the second season of "My Song"!
Arrow target, the first crocodile of Chinese music, did not perform as well as national entertainment in the first season of "My Song", and their little king and queen didn't even break into the finals. Fang Zhexuan, a master of love songs, did not even enter the top four, which made the status of the arrow target in the music world extremely severely challenged.
In the second season of "My Song", if the arrow target does not show his housekeeping skills to defend his honor, then their name as the number one predator in the Chinese music scene will be empty.
And Xu Jinhuang, who witnessed Lin Zaishan's "My Song" at the scene, was stimulated by the long-lost blood, and after dominating the music scene for so many years, he finally found the challenge and excitement of the golden age.
It is said that on the night after the end of the first season of "My Song", he told Li Zongheng that he wanted to appear on this high-standard music program, taking advantage of the general trend of the music scene reversed by Lin Zaishan to completely burn the flame of Chinese pop music.
Li Zongheng saw that the rise of the Chinese music scene was so strong, so he was naturally willing to let Xu Jinhuang come out to help.
But now it depends on the schedule of the second season of "My Song", and whether it will conflict with Xu Jinhuang's national tour.
If according to this year's schedule, the second season of "My Song" will be recorded in April 2010, it will completely conflict with the national tour that Xu Jinhuang has been preparing for a long time, and Xu Jinhuang will definitely not have time to participate in the show.
If "My Song" can strike while the iron is hot and stage the peak battle of the second season in this year's autumn and winter, then Xu Jinhuang will have more time to participate in the war.
Beyond has already received the attitude passed by the arrow target, so they also intend to dedicate the second season of "My Song" to the audience in advance.
In terms of the current single popularity in the Chinese music scene, Li Xiaoni and Xu Jinhuang are not comparable to Lin Zaishan, and now Lin Zaishan is completely a superhuman superstar, and no one can compete with him at all.
But if it is Li Xiaoni and Xu Jinhuang's popularity, so that these two kings and queens can stage a great collision of heaven and earth on the stage of "My Song", the topic heat and popularity created will definitely be higher than the popularity of the first season of "My Song" led by Lin Zaishan! Ratings are likely to go to the next level!
It is precisely because of the super popularity of Li Xiaoni and Xu Jinhuang that various TV stations have to compete for the bloodshed and must get the co-production rights of the second season of "My Song".
Lin Zaishan didn't want to do "My Song" so often, two seasons a year, which was too hasty.
It is the so-called thin water and long flow.
Chinese pop music has just re-emerged, if at this juncture, they serve the audience a continuous feast, and the audience is eaten at once, then how will Chinese music programs continue to be done in the future?
Lin Zaishan thinks about it more long-term, so for Park Daesung's proposal to immediately launch the second season of "My Song", Lin Zaishan still wants to think about it again, and he doesn't want to make a decision in such a hurry.
Although it is still far from the production time of the autumn and winter files, there is not much time left for Lin Zaishan to think about it. After all, top singers like Li Xiaoni and Xu Jinhuang have to arrange their schedules in advance half a year or even a year ago.
If beyond wants to temporarily arrest people to be on the show like in the first season of "My Song", it will definitely not be able to catch super big fish like Li Xiaoni and Xu Jinhuang.
Even if Li Xiaoni can sacrifice her own interests and change the schedule of "My Song", Xu Jinhuang will definitely not be able to coordinate.
So if you want to release the second season of "My Song" in the autumn and winter, Lin Zaishan must decide this matter in early July.
In the two weeks after the end of "My Song", almost all of the core personnel of the Beyond variety show department did not have a holiday, and even entered a more intense overtime period, because the audition for the second season of Beyond's other golden signature program "The Voice of China" has already kicked off!
It is only more than half a month before the second season of "The Voice" officially starts on July 18. Starting from July 5th, the blind audition of the second season of "The Voice" will be officially recorded.
And another new variety show "Surprise" produced by the Beyond Variety Show Department has also entered the hit period, although its ratings have been hovering around 2%, and there is a downward trend in the near future, but for a new type of program that does not rely on Lin Zaishan to support the façade, such ratings are enough to satisfy both the Beyond Variety Show Department and Haixing Channel.
After the finals of "My Song", Li Xiaoni officially released a new Chinese album "You Are the Most Precious", and the new album of Jiuzhongtian's "Stubborn" was also released at the same time.
Behind these two albums are Lin Zaishan, the new mountain of Chinese music, which is the front and sparkling.
In the end, Li Xiaoni relied on her super high popularity and the unstoppable publicity offensive of National Entertainment, and gave Jiu Chongtian's new album no power to fight back.
But even so, Jiuzhongtian's "Stubborn" still relied on the super effect of "My Song" and Lin Zaishan, and achieved an impressive result of 850,000 in the first two weeks of sales, which is the fastest selling album after they formed a group.
However, compared with Li Xiaoni's "I am the most precious", which exceeded 1.5 million copies in the first two weeks, Jiuzhongtian's new album is still relatively low-key.
Li Xiaoni has been running domestic publicity these days, and in the next month, her work will also stay in China, doing concerts, and recording the second season of "The Voice".
Although the busy domestic work schedule does not allow Li Xiaoni and Lin Zaishan to spend a lot of time together, working in China, Li Xiaoni can always feel that Lin Zaishan is by her side, which makes her work more comfortable than working abroad.
During the few nights when she and Lin Zaishan met for warmth, Lee Hyo-ni heard about Lin Jaeshan's thoughts about the second season of "My Song".
She knew that Lin Zaishan was worried that bombarding the audience with such a dense number of such programs would be counterproductive.
But since her debut, she has been subjected to the intensive bombardment of national entertainment, and she has benefited a lot from such a propaganda offensive.
So the pillow advice she gave Lin Zaishan was that she hoped that Lin Zaishan wouldn't think about it so much first, and now that the opportunity is right, hurry up and do it!
They must seize this opportunity to establish the supremacy of "My Song" on the stage in one fell swoop, and at the same time increase the popularity of the Beyond community, which will definitely continue to title sponsor "My Song".
As for Li Xiaoni herself, she can't wait to get on the highest stage in the Chinese pop music scene as soon as possible, and have a hearty battle with Xu Jinhuang, the veteran singer!
Once upon a time, she, a "dancer" who was questioned by everyone about her singing skills, where did she have the opportunity to PK with Xu Jinhuang!
Now, she has risen in the North American music scene, which is the best time to challenge Xu Jinhuang.
If she can be like Lin Zaishan, stepping on Xu Jinhuang on the stage of "My Song", then she can stand at the top of the Chinese music scene!
This will be the supreme honor for her personally!
Li Xiaoni's idea is to closely unite "My Song" with their own interests, which is slightly contrary to Lin Zaishan's original intention of doing this show.
But all the senior executives of the beyond variety show department also put forward the same suggestions as Li Xiaoni, including Diao Yuehan, who strongly suggested that Lin Zaishan advance the plan for the second season of "My Song".
In the eyes of these people, "My Song" during this period is the strongest stimulant for the rise of Chinese pop music. Now they are going to take advantage of the heat to blow this wind more violently.
If the second season of "My Song" can take over the second season of "The Voice", so that the audience can continuously harvest the best music enjoyment, it will play a greater role in promoting Chinese pop music.