Chapter 299 Insurance. set of advertising endorsements
Liu Mengmeng understands and feels very sorry for Lin Zaishan's haggard state during this recent period. They have worked hard to run so many fields and earned millions of performance fees, but they are all smashed into the company, but they still can't make ends meet, which makes everyone tired.
What's even worse is that now there is no one else in the company who can help Lin Zaishan share this pressure, Lu Chen wanted to reinvest several times, but Lin Zaishan rejected it.
Liu Mengmeng asked Lin Zaishan: Why don't you want Lu Chen to invest money again? This part of the money will not change the company's existing shareholding framework.
Lin Zaishan told her: Whatever you do, you have to leave a way back for yourself, and leave a back hand.
Lu Chen's funds are the last hand of their Beyond records.
When the company really can't hold on, it can move this last hand.
Until then, companies will have to work hard to stay afloat on a profitable basis so that they can really get on the right track.
After listening to Lin Zaishan say this, Liu Mengmeng was really convinced by Lin Zaishan.
After agreeing with Lin Zaishan's approach, she also felt that the company should rely on profits to maintain its operations, otherwise, the company would develop more and more deformed.
But now it is not a matter to rely on Lin Zaishan's profits alone to maintain operations.
Liu Mengmeng has been thinking about how to help the company increase more sources of income, she used to make extra money in this circle, and there are some small ideas that can help the company generate income.
But this time was too busy, and her main energy was on the tail teeth, and she was helping Lin Zaishan adjust the time of the tail teeth all the time to ensure that Lin Zaishan's tail teeth did not conflict with the video.
She also has to coordinate the cooperation between Laohua Music Company and Caidie Records and Beyond Records, and she has to be busy with a lot of things every day, and it is really not easy to be an assistant to Lin Zaishan.
She didn't have any more energy to toss about anything else.
She has a little energy to practice her basic skills.
So during this period, she could only comfort Lin Zaishan in words: "Uncle, you don't have to be too anxious. Mr. Lu, they have been thinking about how to make the forum profitable quickly, our forum is so popular, there are great potential business opportunities. ”
"The company forum is just getting started. It's impossible to make a profit. The business on the Internet side is long-term, and you don't want to make a profit for a year or two. ”
"Huh?" Liu Mengmeng was stunned: "You mean, we have to burn money for a year or two?" ”
"It's probably longer."
Liu Mengmeng's heart sank, according to the current growth rate of the Beyond forum, they will continue to burn money in the next year or two, which will be a bottomless pit!
Lin Zaishan closed the financial report, handed it to Liu Mengmeng, who had a stern face, and said: "On the Internet side, relying on our own money, we may not be able to bear it." I'll think of something else in this regard. ”
"Bringing in venture capital?"
"It's possible. I'll think about it when I'm done with that. ”
Lin Zaishan changed the topic: "In addition to the Internet Division, other departments of our company are also developing and growing, and the cost consumption is getting higher and higher, but there is still no profit point." You have to talk to Liu Jing more about this, and see how you can make the company have more revenue channels. ”
"I understand that they've been meeting to look at this all along. Didn't you tell me about the market for wedding sand painting last time? I asked Jingjing's subordinates to investigate this matter, and I also contacted Sister Nan. This market is really worth doing. ”
Liu Mengmeng told Lin Zaishan: "At present, in the wedding market in the East China Sea, the wage of a sand painter is 500 yuan per game. It is very cheap, and many wedding companies have begun to promote this business to couples, but now the number of skilled sand painters on the market is limited, and the market is completely in short supply. I listened to Sister Nan. Now a good sand painter has made a wedding banquet, and the price has reached two or three thousand, and there are still people rushing to invite it. Our company should be able to train a group of high-level sand painters. Make this market, and the profit should be very stable and lucrative. ”
I've finally heard something that will make you feel good. Lin Zaishan nodded with satisfaction.
Liu Mengmeng made another suggestion: "Also, I think our company's advertising department should be expanded again, now there are only two people, and there are too few people." ”
As soon as he heard the advertising department, Lin Zaishan smiled helplessly, and the first thing that came to mind was insurance. Cover.
The advertising department of their company is basically a decoration now, recruiting two people, one of whom is a part-time student.
Similar to the previous personnel department, the advertising department is currently in the state of a light pole commander with an assistant.
The commander of their advertising department, called Min Jianqing, a native of Fucheng, Minzhou, is 35 years old, and his work experience is very good, but his ability has yet to be examined. He has worked in a large entertainment company before, and has always been in the advertising business, so he knows the market very well.
He was also introduced by Liu Mengmeng.
Less than three weeks after joining the company, Min Jianqing has been helping Lin Zaishan talk about several advertising endorsements, but he has not yet talked about the results.
There are many manufacturers interested in Lin Zaishan in the on-site market, but the endorsements or activity quotations of these manufacturers are low, and they are completely quotations for newcomers, which are seriously inconsistent with Lin Zaishan's worth, and all manufacturers of this type have been rejected by Min Jianqing. It is impossible for him to talk about a low-cost endorsement for Lin Zaishan, which will affect Lin Zaishan's future value in the advertising endorsement market.
There are also some more out-of-the-way manufacturers, and they have also hit Lin Zaishan's idea, and there is already more than one insurance. The manufacturer of the set has contacted Beyond, hoping that Lin Zaishan can endorse their products.
The price of these manufacturers is very high, just for the endorsement of the god of bed war, which is a legend on the Internet.
A well-known domestic company. Person. Use. The product manufacturer has already given Lin Zaishan an endorsement fee of 3 million a year, which is really not low!
But he still asked Min Jianqing to say no, but then he talked to Lin Zaishan about it to test Lin Zaishan's meaning, maybe Lin Zaishan wanted to endorse this?
Their company is very short of money now, but it is impossible for Lin Zaishan to endorse insurance. Sets!
His image has a lot of stains, and he is trying to whitewash, if he goes to endorse insurance. set, all his efforts will come to naught.
It is precisely because of these indelible stains on his body that it is not so easy for Lin Zaishan to accept advertisements now.
Big manufacturers are very concerned about this matter, and they will not consider letting people like Lin Zaishan who have been in prison to endorse their products.
Small and medium-sized manufacturers value Lin Zaishan's current popularity and popularity, but they are unwilling to offer the right price.
Manufacturers who are willing to bid are like insurance. Set or fight brand, this kind of enterprise that deliberately excavates the black spots on the mountain. It is impossible for Lin Zaishan to speak for him.
So now Min Jianqing also has a headache, and he hopes to give Lin Zaishan a suitable endorsement to prove that his strength is worth the current high salary. At the same time, if you endorse Lin Zaishan, he will also get a lot of bonuses.
He resigned from the high salary of a big entertainment company, gave up his excellent development prospects, and came to work in the small temple of Beyond, because he was persuaded by Liu Mengmeng and was very optimistic about Lin Zaishan's future, so he joined. Bonus income from his advertising manager. It is directly linked to the amount of endorsement given to Lin Zaishan.
Before coming to Beyond, Min Jianqing had to understand the popularity of the advertising market for Lin Zaishan, which was very good, so he made up his mind to come over.
But now that he has really joined Beyond, he really went to talk about these endorsements to Lin Zaishan, and Min Jianqing realized that Lin Zaishan's endorsement is difficult to talk about.
Manufacturers always use Lin Zaishan to go to prison to lower prices and exploit their interests, which makes Min Jianqing particularly irritable.
If you want to taboo Lin Zaishan and go to prison, don't come to talk about it! Now that we're talking. You just recognize Lin Zaishan, and you have been put in prison like this, and it is really insincere to use this to lower the price!
However, there is more than one such manufacturer on the market. There are a lot of them, which makes market veterans like Min Jianqing very uncomfortable.
He is now helping Lin Zaishan re-find his positioning, and he is also re-positioning himself, striving to make the market of the company's artist advertising alive as soon as possible.
Lin Zaishan himself knows the impact of his stain on the advertising market. So he didn't think that this market could be done very quickly.
It takes a certain amount of time for him to be accepted by the public and the market. Only when everyone really accepts him, can he have real advertising opportunities.
He is not yet fully accepted by the public. So at this stage, Lin Zaishan didn't pay attention to the affairs of the advertising department, if it weren't for Liu Mengmeng's suggestion, he wouldn't have thought about setting up an advertising department in the company at the beginning.
Now his idea of advertising is to accept the right advertisement, but he must be very cautious; If there is no suitable one, he will never force it, and he can't use his reputation to make money in a hurry.
Liu Mengmeng knew Lin Zaishan's thoughts and continued to elaborate her views: "Uncle, if our company wants to make money in the music, culture and entertainment market, it is definitely not enough to make records, we still have to manage artists well." And the income from advertising endorsements and advertising activities is one of the largest incomes of artists in our circle. ”
"I understand, but as you know, I'm not good at advertising. Mr. Min has already been made very big by me, and if I recruit two more people for him, I think it will be useless, and it will put more pressure on him. Let's let him take his time, don't be in too much of a hurry. ”
"Uncle, don't think that you are the only artist in the company. In addition to you, the biggest artist, we have also signed believers, Xiaoxuan, and me, which are at least four groups of artists. Xiao Xuan is now becoming more and more popular on the show "Singer-Songwriter", and today he won the first place in the audience, if you think about it carefully, Xiao Xuan's business opportunities are very big! The image you repositioned her as a child and a girl is very good for advertising endorsements. If you can push her to the fire, her one child endorsement will bring more income to our company than if you sing many tail teeth. If you can give Xiao Xuan a few more endorsements, our company's business situation will improve immediately, and you don't have to work as hard as now. So my suggestion is to match Mr. Min with more manpower, so that Mr. Min can explore more advertising opportunities in other artists besides you. ”
"You have a point!" Lin Zaishan's tired mind finally lifted a little, and chatted with Liu Mengmeng: "Xiao Xuan's business opportunities are indeed great. In the later "Singer-Songwriter" competition, I will keep her going back as much as possible, so that she has a greater chance of becoming popular. When the time comes, she may really win a good endorsement. ”
In the next round, Lin Zaishan has a plan to promote Tang Yaxuan. Under the rules of the next round of 10-in-8 competition, the first round is the round of their 10 singer-songwriters, and the first place in each group will directly advance to the quarterfinals.
According to their strength, the three people they promoted with colorful butterflies must have been Lin Zaishan who won the first round and directly advanced, but Lin Zaishan wanted Tang Yaxuan to win the first place in this group.
If Tang Yaxuan falls into the bottom four and other opponents to PK, it will be too dangerous, Tang Yaxuan does not have the strength to pick others at present.
Lin Zaishan himself doesn't matter, even if he falls to the bottom four in the first round and goes to life and death, he is confident that he will defeat his opponent. In this way, he can keep one more player with Butterfly to advance to the quarterfinals.
So in the first round of singing, Lin Zaishan didn't want to give full play to his strength, he wanted to sing at the bottom in the first round, and he didn't even want to grab the top six. Let Shi Feng and Tang Yaxuan exert their strength, strive to get good results in the first round, and it is best to advance directly.
Judging from the current strength, state and popularity, Tang Yaxuan has a good chance of defeating Shi Feng in the next round to win the top spot in the group.
Tang Yaxuan's two propositions are very easy, especially the proposition of "Duck", she has to practice well, and singing in the competition will definitely make people shine. This is a song that has a chance to get a high score.
And the two propositions that Shi Feng drew - whale and dog, on the other side, there are no particularly classic golden songs to move.
The whale has a song "The Whale Incarnated as a Lonely Island" that is very moving, but this song needs to be sung by a female voice or a very beautiful tenor to be infectious.
Shi Feng has a relatively straight and heroic voice, and whether he can control this song well is a question mark.
As for the proposition of "dog", Dick Cowboy has a song "Dog", which is quite in line with Shi Feng's voice and temperament, and it will be very infectious if it is sung well.
But the golden song ratio of "Dog" and "Duck" is still a lot worse.
According to Lin Zaishan's idea, in the first round, it was to let Tang Yaxuan use "Duck" to rush to the first place in the group, and Shi Feng to use "Dog" to rush to the top six.
And what about himself? It's good to use people's propositions to rush to the bottom.
Regarding the proposition of people, Lin Zaishan had lunch at noon, including thinking about it in the car just now, and the more classic otherworldly works suitable for him to move seem to be Li Zongsheng's "Mortal Song" and Dou Wei's "Advanced Animals".
Lin Zaishan thinks that Dou Wei's "Higher Animal" is more relevant to this round of competition, because the song depicts the complexity of man as a higher animal from a broader perspective.
If this song is to be sung on a stage like "Singer-Songwriter", it is almost certain that it will not get a high score, and it is estimated that many audiences at the scene will be frightened by this song and will not be able to accept this song. The BM Heavenly Group Jiuzhongtian, who will be in charge of the show in the next round, may be frightened by this song.
Although it is BM's rock and roll group, Jiuzhongtian is not the kind of rock and roll old group that has come from the golden age, they are a young rock group, a bit like Mayday on the other side, and the rock bands of the golden age such as Black Panther and Tang Dynasty are obviously not the same band.
Therefore, Jiu Chongtian probably won't be able to give him a high score for this song "Advanced Animal". Only the kind of rock veteran who has come from the golden age can be moved by this song for the first time he hears it.
It is still more guaranteed to use this song to rush to the bottom of the first round.
If you sing "Mortal Song", even if Lin Zaishan doesn't sing it well, he still has a great chance of defeating Shi Feng and Tang Yaxuan.
"Mortal Song" is written too easily to move people, and with Lin Zaishan's popularity here, singing such a song, he is almost certain to be the first in the group of the Colorful Butterfly team.
So for the sake of insurance, Lin Zaishan still wanted to sing "Advanced Animal" in the first round.
"Uncle, if you want to be optimistic about Xiao Xuan's development, you can actually start to help her find some advertising endorsements or advertising opportunities now." (To be continued.) )