Annabelle is an employee at Sony Records who is responsible for sales channel maintenance communications. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

She is a blonde beauty in her early thirties, petite and delicate, with a sexy-seductive-human face.

Annabelle has been in charge of distribution for quite some time, and she is familiar with the heads of major record chains across the country.

According to Sony Records' strategy, this time, Sony intends to market Zheng Xiao's new album in the form of a thick explosion.

The key to this method is: build momentum on all major channels first!

It is necessary to let the radio stations in the United States play Zheng Xiao's new songs, and let the record stores in the United States hang posters for Zheng Xiao's new album reservations.

To make Amazon's online record pre-sales boom first.

To make a large number of paid download reservations for i-tunes, accumulate them first.

Wait until January 9, 2007, and then suddenly burst out, creating an astonishing sales figure, and in one fell swoop, the songs on several albums topped the top of the 2B chart HOT100.

Such a result will be dazzling, attract national attention, and then trigger a sustained sales surge.

That's how Sony's strategy was set.

And Annabelle ran into a little trouble when she was implementing this strategy.

This is this: when Annabelle negotiated with HMV, one of the world's largest record chain giants, to post an announcement of Zheng Xiao's pre-sale of Zheng Xiao's records in front of all HMV chain stores, HMV categorically refused.

Gregory Parker, head of the American chain store management company HMV.

Pike is a gentlemanly man, but when it comes to business negotiations, he is not ambiguous at all, even when dealing with a beautiful woman.

It's no exception.

Parker's office in New York.

When he heard Annabelle's words, his reaction was a little violent.

"Miss Bell, I think it's a little inappropriate for a newcomer like Zheng Xiao to do this! You said the mode of announcing the pre-sale, it should belong to the super-first-class superstar! They have a strong market appeal, and once their fans know that they are going to release a new record, these fans will not ask their idol what kind of work they are coming up with, they will not hesitate to open their wallets and be ready to buy! And Zheng Xiao, he is not in the ranks of such superstars now, his current popularity and popularity in the United States is not solid, and he has not yet been tested by the market, I think it is a huge waste of resources to do so! Even, it can damage the reputation of our HMV! Pike said loudly and fiercely.

Annabelle flew over and winked at her, and said with a coquettish smile: "Mr. Pike, the reason why you are saying this now is because you haven't listened to the songs in Zheng Xiao's album, if you listen to Zheng Xiao's songs, you will find that this album will be an album destined to create miracles, and this miracle may be completed in your hands!" Isn't Mr. Pike tempted? ”

Pike shook his head and shook his finger at Annabelle: "I've listened to the songs on Zheng Xiao's album, and it is undeniable that these songs are very good, they can move people's hearts, and they have all the potential to be liked by the majority of music lovers." ”

"However, what we are talking about now is Zheng Xiao's status in the music world, with his current rookie status, Sony has used so many resources for him, which is a bit too extravagant, and we have never had a similar precedent in HMV, and we don't plan to make an exception for Zheng Xiao, please Miss Bell can understand."

Annabelle could hear that the reason why Pike refused so much was because he was afraid of trouble, and he was afraid that after setting this precedent for Zheng Xiao, similar things would happen one after another.

Such a strong cooperation is also HMV's full endorsement and recommendation to their loyal customers.

For HMV, who are a bit old-fashioned, this is a bit of a big step, and they are afraid of pulling the egg.

The British, sometimes very conservative.

"Mr. Parker, you know, there are several record chains in the United States that are the same size as your HMV, if you are not willing to cooperate with us, it is equivalent to giving up the opportunity to your opponent, aren't you worried that Zheng Xiao's new album is hot and the market share will be eaten up by your opponent in advance?" Annabelle said again.

She still tried to convince Pike.

After all, the cooperation between Sony and HMV was quite harmonious.

"Miss Bell, I'm sorry." Pike shook his head.

The meaning of this is already very clear, that is, a clear rejection, and there is no room for any turnaround.

Annabelle was a little disappointed, she shook her head, sighed and said to Gregory Pike: "Mr. Pike, don't blame me for not giving you a chance, it won't be too long, our promotion of Zheng Xiao's new album will be fully rolled out, and at that time, the pre-sale of the record will really make a real effort, I think that the pre-sale results of Zheng Xiao's album will never be too bad!" ”

"Miss Bell, actually, I don't quite agree with your opinion, I think that these songs in Zheng Xiao's album are slightly deviated from the mainstream American culture, and it is still uncertain whether they can be recognized by people." Gregory Pike said.

After talking for a long time, this is probably what Pike is thinking.

He is still a little optimistic that Zheng Xiao's new album will be a hit.

Because he believes that Zheng Xiao's Chinese identity will make the American people have a little bit of cultural identity gap when they choose to accept him.

Annabelle came out of Gregory Peck's office, and she went straight to Virgin Records Chain Stores Ltd.

Virgin Records is also a large record sales chain with a chain of stores all over the world.

They are in competition with HMV.

In fact, Annabelle's original plan was to cooperate with HMV and Virgin Records at the same time, and make full use of the resources of both to do pre-sales to more potential customers.

But now, HMV has categorically refused.

Will Virgin Records agree?

Annabelle was a little worried.

You know, HMV is the first to be created by the British, and Virgin is also a British company! They can't be a virtuous person, can they?

With a nervous heart, Annabelle knocked on the president of the Americas of the Virgin record retail chain. Owen's office.

"Good morning, Mr. Owen!"

"Hello, beautiful Miss Bell! Nice to see you! Owen gave a gentlemanly kiss.

The two sat down on the couch.

"Mr. Owen, I came this time to talk about the release of Zheng Xiao's first English album of the Chinese wonder boy who has recently become very popular in the United States, and we are expected to hold the simultaneous sales of Zheng Xiao's first English album "Existence" in the United States on January 10th, but before that, we want to have a record pre-order event for the majority of consumers......" Annabelle recounted Sony's arrangement, and said, "We hope to have in-depth cooperation with you and hand over the pre-sale and release of offline physical records to you. Mr. Owen, do you think it's okay? ”

ps: Please give me a recommendation ticket, thank you for the book. (To be continued.) )