Chapter 227: Pressing the Bull's Head to Drink Water

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While the two were wandering around Lok Ma Chau, Motorola's new representative to the Asia-Pacific region, Sainsbury. Pen? Interesting? Pavilion wWw. biquge。 info┢┢╪┢┠w﹝ww.。 The Cadillac in which Giles was riding was also driving into the industrial park.

Today is the day of the joint press conference between Motorola and Taiyu Technology, but there is no trace of joy on his face.

Because what is about to be announced at this press conference is not from Motorola's intention.

"I talked to the head office on the phone last night and asked them about the information given to us by Taiyu Technology and the latest verification." Giles leaned back in the leather seat, his hands folded at his side, his eyes level, and said expressionlessly.

Scott, the former representative in Hong Kong, turned sideways and asked with a look of concern, "What was the result?" ”

He made a serious mistake this time and has been dismissed and transferred back to the headquarters.

Once the handover with Giles is complete, he will return to the United States for a new appointment. It is conceivable that the new duties will certainly not be as easy as those of the representative in Hong Kong.

For him, it is unknown whether he will be able to stay at Motorola in the future, and it is too late to be anxious, how can he be in the mood to care about the company's new cooperation plan with Taiyu. What he said was nothing more than a sign of respect for Giles, and he just responded casually.

"Although only a small part of the information was given, mainly the analog-to-digital conversion circuit, according to the report submitted by the laboratory, it was confirmed that the other party's progress in digital mobile phones was indeed ahead of us, and the board of directors agreed to cooperate with the other party in full cooperation and transfer analog communication technology to the other party if necessary." Giles looked straight ahead and said abruptly.

"That's bad news." Scott looked sympathetic and spread his hands.

This is indeed bad news.

Motorola doesn't particularly care about the loss of the arcade processor market. The mere $200 million in profits is far from breaking their bones.

Moreover, after several years of promotion, the application market of Motorola processors is not limited to the computer field, but also widely used in civilian markets such as televisions and communications. It's good to have, but it's not mandatory.

Taiyu doesn't need it, Apple computers don't dislike it. ═┝┟╞.﹝。

To their anger, Taiyu Technology greedily reached into the core field of Motorola and tried to get into the wireless communication market.

When they learned that Taiyu Technology proposed a new cooperation plan with Motorola in digital mobile communication technology, everyone from the top to the researchers below was furious.

The field of communication is the core capital that Motorola relied on, and Taiyu Technology dissolved the cooperation on the arcade, and after slapping Motorola, it still has the face to reach out to this field, wanting to grab greater benefits.

Is it tolerable or unbearable!

You must know that in order to develop wireless communication technology, Motorola has invested heavily in the research and development of mobile communication equipment based on analog signals since the early seventies. And in 73 years, the first handheld prototype was produced, and the first long-distance communication with Bell Labs was successfully realized.

It's just that because semiconductor technology and battery technology were still very backward at that time, the prototype used a large number of separate components, which made the mobile phone too large. And the whole machine weighs more than three pounds, a full point of five kilograms, heavier than a brick, not practical. On the other hand, in order to maintain a large enough communication network, it is also necessary to invest in the construction of expensive signal base stations, which is a huge investment, and it is difficult to convince partners to invest.

For a decade, Motorola has been refining the prototype, using the latest semiconductor technology to integrate and slim down the circuitry while extending the phone's standby time.

Now the analog signal mobile phone is about to be completed, the cooperative American telegraph and telephone company also recognized this technology, decided to pay, about to be introduced to the market moment, Taiyu Technology suddenly came up with such a digital mobile phone, on the surface is good-intentioned, I hope the two can continue to maintain cooperation, but its root is tantamount to digging the roots of Motorola!

This market, Motorola has never intended to share with any company, and has had the idea of monopoly from beginning to end. But you came uninvited, suddenly jumped out and stuck a pole, picked up the plate and wanted to take away a piece of cake, and said that I am doing this for your own good—I have never seen such a bully!

Motorola was mad.

However, before Motorola's senior management showed thunderous anger and used their strength to launch a comprehensive attack on Taiyu Technology, the news from Bell Labs made them dispel their thoughts: the analysis of some of the data transferred by Taiyu Technology proved that they did not lie about the research progress of digital mobile phones, and they had a mature solution. (?。 c〔o

According to the report submitted by Bell Labs, if Moore's Law still works and semiconductor technology continues to develop, Taiyu Technology will be able to launch a complete digital mobile communication device within two or three years.

Not a mobile phone, but a complete mobile communication solution!

It includes the construction of three related hardware facilities such as the host room, base station and mobile phone, and also includes a complete set of data transmission solutions and pricing solutions between operators, distributors and users!

Its completeness is even more comprehensive than the plan prepared by Motorola!

In the letter forwarded, Taiyu Technology said in good faith that during the years-long cooperation between them and Motorola, the two sides have a good relationship and frequent high-level interactions, and they believe that the other party is a good partner to work with, so they hope to continue to maintain a cooperative relationship in the future digital mobile phone business.

At the end of the letter, the other party also mentioned that if Motorola is not interested in the cooperation, they will turn their attention to Europe and try to propose cooperation with Ericsson in Sweden or Nokia in Finland. Because the above two countries have a long period of experience in mobile communication operations, they can help digital mobile phones to be promoted quickly in a short period of time.

This obviously threatening supplement made Motorola's top management angry and forced to seriously think about the other party's cooperation proposal.

They are reluctant to give up a decade-long and hugely invested development. However, if Taiyu Technology finally turns to cooperate with Ericsson and Nokia to launch digital mobile phones first, then the blow to Motorola will be even more deadly.

Either way, it will be a complete failure of Motorola's ten years of research and development, and the difference is only that when it comes to recovering the losses in the end, which one loses a little less.

Since the rapid development of microprocessors and the wider application of them, Motorola has not considered the development of digital mobile communications. But after weighing many parties, in the end, I still want to make a big profit on analog mobile networks before digital technology matures, and then consider digital technology.

Speaking of which, there is not much difference between analog and digital at both ends, and they both receive and transmit radio waves through traditional radio technology.

The difference between the two is that for the received signal, the analog signal network directly decodes and communicates in the form of voice.

The digital network uses computer technology to convert the received analog signals into digital signals, and then convert them into voice through the decoding circuit to realize the call. When the user speaks, the voice will also be converted into digital and then into analog signals, which will be sent out by the radio waves, and then transmitted to the receiver through the base station and the host room.

This conversion of analog signals to digital signals may seem like a superfluous move. But in fact, such a procedure makes the communication quality, confidentiality, and user capacity of digital mobile phones far better than analog communication networks.

Traditional analog signals are easy to be monitored, but if the digital transcoding of the radio waves, if they do not master the coding method, the listener will only listen to a clutter, and they will not understand what the two parties are saying on the phone, and the confidentiality is far better than that of the analog network.

The biggest advantage is the huge difference in the number of users.

The communication bandwidth that can carry voice messages is much narrower than that that that can carry digital signals. And the voice signal transmission must maintain continuity, when one user is talking, the channel is completely occupied, and other users can no longer use it.

This is the same as when the phone line is occupied, and other users can only wait for the previous user to end the call before making a call.

But digital communication is different.

Digital communication transmits a digital signal, and once the reception is wrong, you can also ask the other party to resend and decode again. This makes it possible to transmit signals intermittently without the need for continuity, and because the radio waves are transmitted so fast, the user will not notice it and think that he is always online.

With this foundation, time-sharing technology shines.

The so-called time-sharing is originally a term in the computer field, which refers to the technology in which the processor processes different programs in parallel at different times to achieve maximum efficiency.

Once the analog signal is converted to a digital signal, the time-sharing technology comes in handy.

A radio wave can be truncated into an infinite number of small segments. Each segment contains a user's communication data, which is transferred to the central computer room through the base station, and then to the base station of the recipient, which is decoded after being transmitted to the mobile phone and restored to a voice signal to realize the call between the two parties.

In this way, the radio channel that can only carry one user can support more users to talk at the same time, and the efficiency is greatly improved.

According to some of the technical information transferred by Taiyu Technology, the digital mobile communication network technology they developed named "PHS" can support eight users to talk at the same time on each channel. And the expansion is also very convenient, the initial base station construction is completed, and then only need to continue to add hardware as needed, there is no need to redesign, replace new equipment, and the investment cost is greatly reduced.

What's more exciting is that this wireless communication technology called "PHS", relying on the solidified network, is to add a wireless communication base station at the end of the network, for signal reception and transfer, without laying a new optical fiber network, a one-time investment is only about one-tenth of the analog network.

This point is the most allure for the telegraph and telephone companies.

It is conceivable that once this technology is established, those wireless communication providers will no longer be able to do without the fixed-line network in the future, and must have to rely on telegraph and telephone companies. No matter how big this market can be in the future, they are in fact only vassals of the telegraph and telephone company, and the larger the market, the stronger the company's monopoly position.

This huge temptation made the American Telegraph and Telephone Company unable to suppress, so that before Motorola could think about what to do, they already had the urge to bypass Motorola and contact Taiyu Technology directly.

Just as Atari, the gaming giant, is not enough to look at Motorola, Motorola is inherently three points shorter in the face of the telegraph and telephone company.

Seeing that the telegraph and telephone company had the intention of abandoning Motorola and joining hands with Taewoo, facing the worst outcome of losing the bottoms, the senior management could no longer bear it, even if their hearts were dripping blood, they had to accept Taewoo's conditions with grief and indignation, and agreed to jointly open digital mobile phone technology with the other party.

Ten years of hard work and ten years of investment have turned into flowing water.

Today's press conference is the moment when the dust finally settles.

Motorola was just forced by the situation to pinch its nose and admit that they had lost so much, and the market that was originally monopolized would be shared with others in the future.

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