When Gu Xiaofan returned to Los Angeles and joined Lionsgate, the two sides had already launched the promotion before the screening of "The Undertaker". [No pop-up novel network]

According to the previous agreement, the scale of Lionsgate's publicity is very large, and it can even be said that it is unique among Chinese films.

For the promotion of "The Undertaker", Lionsgate sent three teams of public relations personnel to be in charge of planning, two groups in New York planned all the aspects of the film from the beginning, and one group in Los Angeles was dedicated to the Oscars.

Although the film is divided into only 20% of Lionsgate, they are very responsible.

Gu Xiaofan is in charge of the overall situation, and the planning team has no weekends for a month, and everyone is busy thinking of ideas.

In the impression of ordinary people, it seems that as long as you take advantage of the Hollywood distribution system, you can make steady money by eating and drinking, but in fact, it is not so simple.

is similar to the previous publicity method of "Crouching Tiger, Hidden Dragon", and the publicity method of the "Undertaker" team this time also relies on hard work.

From the mode of screening to thousands of theater screenings, they have already arranged their stage goals.

In general, it is a practice of simmering slowly and gradually hot flashes, and in the screening stage, first stabilize the art theater line, and then gradually expand to the public theater line.

The goal of the first stage of screening is to break into the audience of art theaters, although there are not many of these people, but they are all composed of various film critics, media reporters, and even hosts, if they like "The Undertaker", they can carry out the next plan, follow the established core audience to spread to the periphery, start small-scale screening, and seize the metropolis, as well as the traditional audience.

This stage is very important, so in the major cities where "The Undertaker" is screened, the promotional advertisements of "The Undertaker" have basically been posted.

When people are passing by the streets and alleys, they can almost see the poster of "The Undertaker".

In addition, there are some media articles, and some trailers are broadcast in theaters in turn, and this set of publicity combinations has been hammered, and many Americans have seen the trailer of "The Undertaker".

American audiences generally only care about familiar faces they recognize, so on the poster of "The Undertaker", Zhou Yanfa's close-up is huge, and the protagonist Gu Xiaofan did not show his face at all because of the requirements of the six major congresses.

As soon as you look at the poster, you know that the new Chow-Fat film of "Crouching Tiger, Hidden Dragon" is about to be released.

This can attract the attention of a considerable part of the audience, and at the same time allow the Chinese audience to spread the word of mouth.

Under such a publicity offensive, the trailer of "The Undertaker" has also been watched by many American audiences.

At first, they all thought it was a Chinese-language movie, and it wasn't a kung fu movie...... is a very unpopular literary film, and everyone is not interested.

But many people have to be attracted to the opening credits of other movies, and it seems that after a little trailer of "The Undertaker", many are attracted.

The peculiar and unpopular profession of mortuary is very oriental mysticism, which makes people very curious, although there are no action scenes in it, but it is full of a kind of Zen that Westerners love the most......

Especially when Zhou Yan sent makeup to the deceased, although everyone couldn't understand the plot of that shot, they couldn't help but think of the "one look can look at the lover or the enemy" in "Crouching Tiger, Hidden Dragon". Li Mubai is back again.

Many people who have watched "Crouching Tiger, Hidden Dragon" and are very interested in this oriental movie also want to know more about this strange movie about the undertaker, and what it is about.

Although the mainstream media in the United States can be indifferent to the news that Gu Xiaofan's new film has landed in the United States, in fact, people in the film industry already know that the "villain director" has entered Hollywood with his works.

In the famous Screen Actors Guild of America. sag。 The internal forum about the Chinese "villain director" works landed in North America very shocked.

The internal forum of the Screen Actors Guild of America is only open to 120,000 actors who have registered with their real names in the United States.

Most of the discussions on the forum are about directors and producers, what directors have opened new films, what company and which producer are at what level, and here the actors can get the most first-hand information sharing.

In the Screen Actors Guild forum, actors have their own criteria for evaluating directors, such as James Cameron, the most famous "box office god", and George Lucas of the "Star Wars" series, although the movies are very good, but they can't highlight the actors themselves, and the actors don't like it very much.

On the contrary, Quentin Tarantino, a director with a strong style and a sword-oriented like the Coen brothers, is very popular with everyone, and many big-name actors are willing to reduce their salaries to shoot their films.

On the other hand, the actors of the union are also very interested in the discussion of new directors, and everyone wants to know which directors are very good, but have not yet become famous.

Such directors are also very popular.

For example, Chinese director Lin Yibin and South Korean Bong Joon-ho are also highly rated within the Actors Guild.

Recently, it is obvious that everyone's focus is only on one person, the "villain director" Gu Xiaofan.

After the trailer of "The Undertaker" began to be promoted on a large scale, heated discussions within the Actors' Guild have begun.

"It's really a great sense of camera, seeing this trailer, it really reminds me of Ang Lee, I think we will really go to the cinema when the time comes, speaking of which, I haven't seen a Chinese movie for a long time, I hope I can surprise me this time."

"Hey, buddy, I think you're just confused, it's not difficult to shoot a style with such an unpopular theme, I don't think this guy's level is very high."

"It is said that the box office of a 'villain' in China has exceeded 100 million US dollars, and I think that although his character is problematic, his strength may still be a little, but I don't think he has the capital to gain a foothold in the United States."

In the midst of such mixed and anticipatory discussions, a very fierce voice suddenly prevailed.

Generally speaking, the directors and producers who discuss are third-tier or fourth-tier or non-mainstream actors, and first- and second-tier actors generally do not express their attitudes, so as not to offend people.

Moreover, in the large group of the Screen Actors Guild, literary films and commercial films are two completely different worlds, the base of mainstream films is in Los Angeles, while the center of literary films is in New York, and the New York faction and the Los Angeles faction in the Actors Guild are two completely different groups of people.

Most of the filmmakers in New York are filmmakers who really pay attention to artistic quality, they are proud of their anti-war, democratic, and egalitarian liberalism, and they are very stubborn, and they have their own way of doing things.

They despise commercial films, prefer serious and profound subject matter, and disdain Hollywood entertainment blockbusters.

And for Hollywood, although these people hate them, they don't have to accept them.

The reason is that these old-school New York filmmakers are not only the artistic highlands of American films, but also have almost half of the Oscar judges, so it can be said that their aesthetics of movies represent the highest level of American films.

And this time, when they heard that the villain director "The Undertaker" had been declared for the Oscar list for Best Picture, was striving for nominations, and had begun a large-scale lobbying work, the New York filmmakers were outraged.

Among them, the toughest attitude is the former Oscar winner Kevin Spacey, yes, this actor's career has been outdated, and he can only find a thorn in the stage play in the past five years......