Chapter 104: Set Sail
September is a month of departure for Butterfly Studios.
First of all, Jiang Beihe, the editor-in-chief and director of the animation department of "Bosom Friend", won the first prize in CCTV's bidding on behalf of Butterfly Studio, and "Blue Cat" won the bid and will be broadcast in CCTV's newly opened children's column. As the first cooperation between the two parties, CCTV bought the broadcast rights of "Blue Cat" at a price of 1 yuan per episode, and each episode was supplemented with 40 seconds of advertising time.
The price of making an episode of animation is expensive, and although Wei Ting has used computer technology, some processes are irreplaceable, let alone abridged. 1 yuan is just a symbolic price, and it looks like a loss. But if you look closely, that's not the case at all...... CCTV's advertising time, not to mention what the price is, that is, if you have money, you may not be able to rank it, let alone a long-term and stable advertising time?
Besides, CCTV's first round of broadcast rights sales can't make much money, but the second and third rounds can collect money, and then not only the cost will be recovered, but also a lot of money, plus the sales of peripheral products, so Wei Ting and they don't turn this at all.
Secondly, it is the issuance of the inaugural issue of "Bosom Friend".
Since the 80s, the mainland animation market has almost been filled with Japanese animation works, whether it is Hong Kong or the mainland, the animation industry is almost in a period of stagnation, some pirated comics are rampant, the only good thing is to cultivate a large number of anime fans, so Bai Xue decided to release it on September 18.
The cover design of "Bosom Friend" completely adopts the design style of later generations, which is refreshing, unforgettable, and full of visual shock.
Under the LOGO of the comics, there is a large collection of anime characters in this issue.
With "Four-wheel Drive Brothers" as the core, they hold four-wheel drive vehicles in their hands, full of youthful vitality...... It is also filled with a wild beauty. Surrounded by animated characters from "Dream Eater" and "Blue Cat".
Although only three manga were published in the inaugural issue, there was also a title page with the inaugural slogan, a call for papers, an introduction to manga artists, manga tools, and basic terms, and a survey of the most popular manga in this issue...... and other things, a total of more than 120 pages, the final price is 4.9 yuan.
September 10th. The first batch of printed "Bosom Friend" magazines left the factory and were immediately sent to the distribution points of major cities...... "Bosom Friend" was for the whole country, and it did not happen in one place at the beginning. It is mainly based on major coastal cities, supplemented by major inland provincial capitals.
Although the studio itself does not have a distribution channel. But with the help of Bai Xue's friend in the post and telecommunications system, it is not a problem.
A total of 50,000 copies were printed in the inaugural issue of the first batch of magazines, all of which were distributed free of charge. The beautiful magazine cover immediately attracted the attention of many teenagers and set off a comic craze.
To order the year-round "Bosom Friend", it only costs 100 yuan. And if you order now, you'll get all six trial issues of this year for free...... In any case, "Bosom Friend" has indeed stirred up the water in the Chinese comic market, especially when the studio exposed ......through the media that the author of "Four-wheel Drive Boy" and the author of popular songs such as "Forget Love Water" are Butterfly.
This news immediately attracted the attention of many fans, out of curiosity or other psychology, more people began to pay attention to "Bosom Friend", 50,000 copies of the inaugural issue were given away in less than three days, and many people inquired where to buy, so someone told about the subscription...... A hundred dollars is neither more nor less in this era, and it is for beautiful printing and novel stories. It was also worth selling, so they ran to the post office to fill out the remittance form.
As of September 30, the editorial department of "Bosom Friend" has received a total of 98,466 remittance orders. In other words, the sales volume of a single issue of the magazine next year is close to 100,000, and if you add the retail sales, it may be able to exceed 150,000 copies...... This data is absolutely amazing, and "Bosom Friend Manke" can become a well-known large-scale journal and magazine in the country.
Wei Ting arrived in Hong Kong on the afternoon of the 30th, and after Bai Xue informed her of the release of "Bosom Friend" and the winning bid of "Blue Cat", she told her about the release of "The Son of Heaven" and Lin Ruocheng's concert.
The release of "The Son of Heaven" was three days earlier than "Bosom Friend", and the release and publicity borrowed the light of the song...... in Hong Kong and Taiwan. The name 'Butterfly' is even louder than in the mainland, all because of the influence of songs such as 'True Hero' and 'Forget the Love Water', and the publisher made good use of this when it was promoted, so after the physical book was released. In less than half a month, more than 10,000 copies have been sold, and booksellers in Chinese-speaking areas such as Singapore and Macao have also contacted Boyi and Vientiane Publishing House, and 500,000 copies of the reprint have already begun to be printed.
"The first edition of the simplified Chinese book is ready to print 100,000 copies, let's see how the sales are going." Bai Xue said.
"I think so."
Wei Ting nodded: "We have magazines." This publicity channel should be fully utilized, and in addition, let the comic department draw some colorful comic bookmarks, and distribute them with the books, and if you collect a set, you can get some prizes, I believe those who buy books should be interested. However, do you have to do a signing? ”
She frowned slightly.
"Butterfly, you can't play vacuum. The media, readers, are really interested in you as a person, we can not expose your true identity, but if you never show up in public, this will make us very passive in some aspects of work......" Bai Xue still tried hard to persuade Wei Ting.
This time, Wei Ting came to Hong Kong mainly for two things, one is the signing of "The Son of Heaven", and the other is to participate in Lin Ruocheng's concert. Originally, she didn't want to come, but under Bai Xue's persuasion, she still moved.
"Butterfly, don't worry, about your identity, I have already told the relevant parties, never leak it, and other parties just need to be careful of those paparazzi paparazzi. With your makeup, they may not recognize you even if they are face-to-face, so what's there to worry about? ”
"Sister Bai, don't worry, I'm here, will I go back without doing anything?"
Wei Ting rolled her eyes, "But what does Bo Yi mean by that editor?" The release of the last few volumes of "The Son of Heaven" was completely handed over to them? ”
Bai Xue smiled: "It's just for the sales profit commission." ”
"How is it distributed now?"
"The printing fee for the first edition was paid by our studio, and Boyi was responsible for the distribution, and the commission was 10%, and this time they wanted to bear all the distribution costs, and the commission was 30%."
"No, they can take care of the entire issuance fee, but the commission can only be 20%. If not, we'll find another way. ”
"This ...... I can talk to them. Bai Xue pondered for a moment and nodded.
"Well, my agent in the U.S. will come to China in a while......"
Wei Ting told Bai Xue about Jenny's coming to China to negotiate book distribution...... Releasing books abroad is Wei Ting's own behavior, and it has nothing to do with the studio, but Bai Xue heard that Hollywood's great director James. Cameron is coming, and the whole person is not good. (To be continued.) )