Chapter 122: Finalize the guest costume sponsorship agreement
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Seriously, the price Zheng Xiao asked for was the price of cabbage.
In 2006, the advertising price of satellite TV stations had already risen. For example, you can see how expensive an ordinary satellite TV station is advertised.
Take the 5-second prime evening advertisement as an example, during the period from 8 p.m. to 9 p.m., the monthly advertising price of the general satellite TV station for 5 seconds of encapsulation once a day is more than 40,000 yuan. If it is to continue the whole year, it will require at least more than 400,000 yuan.
If the advertising price is 10 seconds, it is double the price of 5 seconds.
Think about it, the 54 episodes of "Superstar Face" are all in the prime time from 8 to 9 o'clock in the evening, and the duration of each issue is as much as 40 minutes, if it is converted into a 5-second set of ads, the calculated advertising price will be an astonishing more than 30 million yuan!
What's more, this kind of soft advertising is more acceptable to the audience than the hard and wide set of broadcasts, and the advertising effect is many times better?
In addition, the superstar face shape after the revision is very good, and it has the momentum of reproducing the glory of the year all over the country. The combination of these factors can illustrate a problem: the asking price of six million is really not high, and it can be regarded as a friendship price.
Zheng Xiao is in a hurry to use the money, she doesn't want ink, and she is also friends with Ren Siyan, so she will give her this price.
Ren Siyan is also a smart woman.
How could she not have thought of any of the above?
"Oh, six million, Zheng Xiao, then you wait, I'll discuss it with my dad and I'll call you back in a while, okay?" Ren Siyan said.
"Okay." Zheng Xiao nodded.
Ren Siyan came out of the private room and ran outside to whisper to her father.
"Siyan has taken a big advantage, what a good advertising opportunity, six million can get an image spokesperson plus prime-time soft advertising on satellite TV throughout the year, do you still need to discuss it with your family? If my family had a clothing brand, I would have grabbed it. Zhang Jiamei said with a smile at this time.
"Yes, yes! This cooperation is really good, it is a real win-win situation, Zheng Xiao, the price you gave is too gentle, you should slaughter Ren Siyan fiercely! Her family's clothing brand enjoys a very high reputation and market share in the country, I heard that they achieved sales revenue of more than 500 million yuan in the clothing industry alone last year! Their annual advertising investment is nearly 20 million! You should ask her for 10 million directly! Ma Yujie also smiled.
"Humph! If Sister Siyan lowers the price again, Brother Xiao, don't be soft-hearted, don't cooperate with her anymore, let's just get a clothing brand and advertise ourselves ourselves. Han Bingyu snorted beside him.
"Siyan is also a smart person, I think she must have discussed it with her father because of the large expenses, so she discussed it with her father, I think, she shouldn't lower the price anymore." Liu Ruyan smiled and said a word for Ren Siyan.
Zheng Xiao also made up his mind in his heart, that is, the price of 6 million, he would not give in again.
Ten minutes later, Ren Siyan finished the call and came back from outside.
"Sister Siyan, how is it? Have you discussed it? You won't lower the price with Brother Xiao again, right? Just now, we all carefully calculated, and I think that you signed this cooperation agreement with Zheng Xiao, which can be regarded as a big advantage! Han Bingyu spoke quickly and said to Ren Siyan first.
She was afraid that Ren Siyan would say something to lower the price again.
simply rushed ahead and intercepted her words into his stomach.
"Little ghost! Just know to defend your brother Xiao! Ren Siyan reached out and gently scratched Han Bingyu's nose. She turned her head and nodded to Zheng Xiao and said: "Zheng Xiao, my dad agreed, he just said to me on the phone, saying that 6 million is a big advantage, in order to better cooperate in the future, my dad said, I want to sign a cooperation agreement with you for an image spokesperson, one for five years at a time, 1 million yuan per year endorsement fee, do you think it's okay?" β
Zheng Xiao smiled, and he said in his heart, both father and daughter of this family are shrewd people.
However, when it came to signing an endorsement agreement with himself, Ren Siyan's father did a fairly benevolent job.
If someone is too shrewd, they won't sign any endorsement agreements alone! Anyway, if you want to wear my clothes on the show, you are equivalent to a free spokesperson for our brand! Wouldn't it be stupid to pay you an endorsement fee for nothing?
The endorsement fee of 1 million is not worth the price now.
But a year later, as his popularity and influence increase, the price may seem a little low.
However, on the whole, it can be said.
"Good! Sister Siyan, if you sign a five-year spokesperson agreement at one time, I have a request, I wonder if you can agree? Zheng Xiao said.
"What requirements? Zheng Xiao: You say. Ren Siyan asked with a smile.
"I hope that the endorsement fee for five years and the guest clothing sponsorship fee of 6 million yuan can be given to me at one time, if I can't give it all at once, it doesn't matter, I can do my best within a month or two!" Zheng Xiao said.
"Oh, that's fine! I promise you that after signing the agreement, I will pay you 11 million lump sum. Ren Siyan was refreshed and agreed.
"Then thank you, Sister Siyan." Zheng Xiao was overjoyed.
With this 11 million, you can play a big game of chess.
Now the stock market has gradually come out of the trough and has begun to slowly enter the upward channel.
If you put all this money into a few stocks in the stock market that are better this year, you will be able to make almost three times as much money by the end of the year, and then you will have more than 30 million yuan in cash on hand. According to the calculation of 7.8 yuan against the US dollar, he will have more than 4 million US dollars, which is the US dollar to buy Apple shares at the end of 2006, just wait for Apple stocks to rise!
In the next time, because the clothing sponsorship agreement was settled so quickly, more than 10 million yuan was about to arrive, and Zheng Xiao was very happy. He ate and drank with the women until the early hours of the morning, and then they dispersed and went home.
"Zheng Xiao, you have already become a celebrity, and it is not suitable to rent and live in Xiaotan Village, why don't you buy a house and move out?" Before separation, Liu Ruyan raised this question.
Zheng Xiao really didn't think about this problem.
The main thing is that he jumped up too fast.
Psychologically, the synchronous transformation has not yet been completed.
In addition, even if those two big agreements are signed, the money will soon be spent to make a bigger career layout, and he still seems to be a poor bastard! Money is needed everywhere.
Buying a house? He didn't plan for the time being.
"Sister Liu, I want to wait for a while before buying, and now I am still living in Xiaotan, I don't think it's okay." Zheng Xiao said with a smile.
"How's that going to work? The environment in Xiaotan Village is messy and unsafe. In this way, the Wangjing Garden developed by my company is a well-decorated house, so it is better for you to pick one another day and move in first. Liu Ruyan said.
Is this the rhythm of giving your own house? Zheng Xiao was stunned.