Chapter 879 [The Richest Man in the Big Soup] (8)

Shan Biao brought more than 40 pages of materials, covering all the details of the Yu family's four brothers and two sisters' families of more than 30 people, including their backgrounds and network resources. γ€Žγ€‘

Among them, there are more than 20 pages about the business investigation of Yu Yangming, the boss of the Yu family. The content is very detailed. Yu Yangming is the eldest in the family, the early family was poor, dropped out of school in the first year, helped people set up stalls to cut belts, and at the age of 20, he broke into Hainan, first selling cool skin, and then took over a small restaurant, and later took a stake in a real estate development company, and since then Salted Fish has turned over.

When Hainan real estate was the most popular, his net worth was as high as 30 million yuan, and with the collapse of Hainan real estate, he returned to his hometown with the last 300,000 yuan. Opened the first dance hall and the first bar in Datang, and contracted a hot spring hostel on West Street in Datang Town.

During this "dormant" period, Yu Yangming's capital was growing slowly, but he brought out all three younger brothers in the family, laying a solid foundation for the Yu family to sit in the soup in the future.

The complete rise of Yu Yangming stems from the rise of hot spring fever eight years ago. He bought a spa hostel from a state-run unit. This hot spring inn has a hot spring pool in the backyard. It was then rebuilt and renovated to build the first hot spring bathing center in Oyu.

This bathing center brought him a strong cash. Two years later, with three million in cash, he developed the first hot spring resort in Oyu. According to the data survey report. At that time, Yu Yangming borrowed 7 million, and at the same time, three or four small shareholders invested 1.5 million yuan.

After his first hot spring was built, business was booming. In particular, the local official reception, banquet and meeting in Datang have become the main source of visitors, and then the passenger flow of surrounding counties and cities.

However, just after a year and a half of operation, Yu Yangming changed hands for 48 million and transferred it to a boss in Wujiang.

With these 48 million, he built a second hot spring resort on West Street, with a total investment of more than 100 million, which completely established the status of the richest man in Yuyangming soup, and no one has shaken it since.

Surprisingly, after only half a year of investment and operation of the second hot spring, he once again monopolized it to the Wujiang branch of CITS and obtained 360 million yuan in funds.

Yu Yangming, who repeatedly made money in hot springs, was out of control, and he established the Datang Hot Spring Tourism Group and developed the Wenling Hot Spring, the largest hot spring in Datang for the third time. With the signboard of Wenling Hot Spring, he borrowed 300 million yuan, set up a real estate development department, and expanded the scale again, and reached an agreement with the Datang County Government to merge the county's only few tourism resources Tianzhu Mountain, Tianzi Lake, Dayan Mountain and other four scenic spots, and the total assets jumped to 180000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000

According to the investigation of the two countries, Yu Yangming adopted the most typical capital operation model, with a control of 100 million yuan and 10 billion yuan. Through investment, acquisition, merger, division, etc., the structure of the parent, child and grandson company is formed. Through the mother, son and grandson of the parent company, the company holds at all levels, absorbs capital, mergers and acquisitions, liabilities, etc., and forms the vertical extension and horizontal expansion of the parent company's assets. The final step is to expand the group's capital scale through the listing of GuΓ² subsidiaries or backdoor listings. For example, he participated in the investment and holding of the Datang Ecological and Cultural Theme Park project, the development of Datang Ecological Hot Spring City. Once these two large-scale projects are launched and developed, he has completed the pre-IPO preparations, and if the listing is successful, his assets will enter the 10 billion class, completely jump out of the soup, and become a huge rich man in China.

At the end of the investigation, Yu Yangming adopted a very radical means of capital expansion, with each level holding at 25 and each level with 75 debts, that is, after 10 years, the static expansion of capital is more than 1,000 times, and the dynamic expansion is more than 13,800 times

The two countries' investigation reports give the highest level of risk warning. It means that Yu Yangming's hot spring tourism group will break in any chain such as capital chain, bank, and private shareholding, and this hot spring tourism development group will collapse overnight. Therefore, Yu Yangming is now going all out to go public and invest in two major projects. In order to jump out of the soup.

Seeing this, Guo Xiaozhou glanced up at Shan Biao and sighed: "The information is very detailed. ”

Shan Biao smiled and said, "There is also a client's business investigation report below, about Wenling Hot Springs." You can take a look. ”

Guo Xiaozhou said while flipping down: "What, he has plans to shoot Wenling Hot Spring"

"If he doesn't sell Wenling Hot Spring, where will he get the funds to invest in the other two major projects."

Guo Xiaozhou flipped through the business investigation report of Wenling Hot Springs. This report is very professional, first from the resource analysis of Wenling Hot Springs, one is the water temperature, the level of the water temperature has a great impact on investors, the water temperature is too low, it needs to be heated, which increases the cost; The second is the amount of water, the development of scale, the amount of water is the core; the third is water quality, its chemical composition determines the efficacy and suitable population; Fourth, the sustainable development of hot spring resources is a strategic issue and a calculation of heat balance, which is the bearing capacity of customers and the reception capacity of hot springs; Fifth, there is a policy problem, because hot spring water is corrosive, and there is no relevant policy to control how to discharge hot spring water.

The second is the analysis of hot spring tourists, first, where tourists come from is very helpful to find the key market. Second, the gender ratio of men and women, age structure, what are the mainstream guests, how many guests are children, how many are the elderly, and how should the setting of the venue be considered; The third is the cultural process of tourists, what are the consumption characteristics of these people, and how to launch marketing strategies; the fourth is the characteristics of the profession, whether the tourist is a civil servant or a businessman; The fifth is the way tourists travel, whether it is a travel agency group, or a self-guided tour, as well as the convenience of transportation, the length of stay of guests, and the number of consumption times of tourists.

Third, the investigation and summary, analysts from the two countries believe that Wenling Hot Spring is currently facing a predicament, mainly in several aspects, one is not sure how to continue to operate, which involves the upgrading of competitors, involving transportation and policies, as well as changes in customer tastes, especially the country's strict control of official expenditures, which may bring disaster to the hot springs; There is also a lack of professional talents and the corresponding risk control mechanism.

"After reading our report, the customers of the two countries immediately rejected the plan to invest in Wenling Hot Springs. At the same time, in view of the current hot spring industry economy in Oyu, I arranged for an economic analyst to write a special report, and you can continue to read it. Shan Biao said.

Guo Xiaozhou lowered his head and turned the page.

"The hot spring industry is positioning and investment planning, this is the direction of project planning and design, if the direction is wrong, the faster you go, the bigger the mistake is made, the current government managers and investors do not understand this link, and do not understand the market and management, then the things created must deviate from the market; The second is the concept of theme and style, but also the platform for cultural brand interpretation, culture to decompose into a style to do, this is also a double-edged sword, lock a culture must give up another culture, before starting construction, there must be an analysis of market capacity, and then there is a budget, this control zhì is very important; The reason why hot springs are hot spring resorts is because there are hot springs, which are the main dishes and core things, and the hot springs must be done well. Otherwise, there will be no flow of people in the hot springs, and no matter how magnificent the surrounding cultural square is, it will be a huge investment positioning mistake"

Guo Xiaozhou closed the investigation report and asked: "The relationship between Yu Yangming and Yu Jingguo, Secretary General of the Provincial Party Committee"

When it comes to the names of government officials and leaders, it is generally not written by commercial survey companies, which is a common practice in the industry.

Shan Biao said: "According to the company's understanding, Yu Jingguo is a decent and low-key person, he and Yu Yangming are indeed of the same clan, from a village, but Yu Jingguo has always been not waiting to see Yu Yangming brothers, it is said that Yu Yangming likes to play the banner of his cousin outside, but Yu Jingguo does not buy it much, and repeatedly explains to the people around him, not to get too close to the Yu brothers." ”

"Well, Secretary General Yu is a person who understands, and knows that the success of the Yu brothers is accidental, and failure is inevitable." Guo Xiaozhou asked again, "Is there any special relationship between Yu Yangming and Yu Shuisheng of Datang?"

Shan Biao nodded and shook his head, "According to the investigation, Yu Shuisheng does not have any bad habits, he is not greedy for money and not lustful, so he has a hard waist in Datang, as for whether there is another relationship between the two, it is not clear for the time being." But one thing is for sure, Yu Yangming's status as a hot spring developer and a large taxpayer is Yu Shuisheng's guest. Yu Shuisheng dared to offend anyone, and he didn't dare to offend Yu Yangming. ”

Guo Xiaozhou nodded, "Yu Shuisheng has been tied to Yu Yangming's chariot on some kind of Cheng dΓΉ. ”

"Yes, it is difficult to ride a tiger, and it is a dilemma. Yu Shuisheng's only hope now may not be the hot spring industry plan he has promoted, but how to survive his last two years in office. Shan Biao said: "I think the breakthrough should be in Yu Yangfan." He is the most obvious of the four brothers of the Yu family, he himself opened a pawn shop, handling the business of physical mortgage and pledge loans, stipulating that no borrowing from units and individuals other than commercial banks, from other pawn shops or disguised loans, not more than the prescribed limit from commercial banks, a single loan must not exceed 10 percent of the registered capital, and so on. ”

"In fact, Yu Yangfan unscrupulously and privately opened a variety of illegal loans, so to speak, his pawnshop is Yu Yangming's ATM, is Yu Yangming's private account, if Yu Yangfan's pawnshop has a problem, it will lead to a chain reaction, and the biggest impact is Yu Yangming's two new project investments." Shan Biao said this, "Moreover, Yu Yangfan also acts as an agent of Australian casinos in the mainland, tapping potential mainland gamblers, investigating their financial strength, arranging for them to be accepted to gamble in Australia, and then getting kickbacks from casinos." ”

"The most important thing is that he earns usury in the middle, and once the gambler cannot repay the principal in a short period of time, he will force the other party to sign a high-interest loan, open his bloody mouth, and ruthlessly hurt the gambler for the second time."

When Guo Xiaozhou heard this, he couldn't help but think of Su Xiaomi's father. Yu Yangfan pressed step by step, just to force Su Xiaomi's father to borrow from him to repay his debts, and then earn high-interest profits.

Where to start

Guo Xiaozhou was thinking about it when a phone call came.

He took out his phone and saw that it was an unfamiliar number. However, there are only a handful of people who know his private mobile phone number.

Connect the phone. There was a voice from inside that made his heart beat, "Uncle, I'm in Jinghua, come and pick me up"