Silversea.

In a house in a residential area, Liana and Xu Ye and Strong sat facing each other.

"Mr. Strong, what's the instruction from headquarters?" Xu Ye asked.

Strong said: "In a week, a few 'professionals' will arrive in Silversea, so let's take care of the reception, tell them what we know, and leave the rest to them." ”

Xu Ye couldn't help but show a touch of joy when he heard this, and hurriedly said, "Mr. Strong, what do you think of the headquarters?" Those 'professionals'...... What is it, exactly? ”

Strong pursed his lips and showed a meaningful smile: "Since the people of Xianzi are so ignorant of lifting, of course they have to take some special measures and means." The headquarters has realized the huge potential of this company in the future, so it is absolutely impossible to sit back and watch it grow so smoothly and become a strong competitor of the group in the future......"

"The negative news on the internet right now is just a little appetizer. The last time we sent back the information to the headquarters, the headquarters had already asked its research laboratories to conduct research. Although there is a basic ratio of raw materials provided by us, the laboratory is unable to develop products according to the corresponding proportion of raw materials. ”

"After analyzing and comparing Xianzi's products, the research laboratory felt that in order to produce those two products, some key special technologies and means were needed. This time, the people sent by the headquarters are here for the other party's key technology......"

Xu Ye's eyes lit up, and he hurriedly said, "Mr. Strong, are the people sent by the headquarters really sure?" ”

Strong smiled and said, "Of course." This time, it took a great deal of money for the headquarters to invite a few incredibly powerful people. With them in person, nothing is impossible! ”

Seeing Strong so confident, Xu Ye also felt refreshed.

"That's great! As long as the company can get the key technology of the preparation of those two products, with the company's strong research and development capabilities, even if it can't develop products with better results, at least it can change the product and make a new product that is not inferior to the effect of Xianzi Beauty Pill and Xianzi Scar Removal Liquid! ”

"At that time, with the company's strength and channels, the world's high-end beauty products market will be the company!"

Strong seemed to be very satisfied with Xu Ye's sense of identity and belonging to Liana, and smiled faintly. He continued, "There is no doubt about it. Liana Daily Chemical will inevitably become the only overlord to dominate the world's beauty product market in the future! ”

With that, Strong couldn't help but laugh smugly.

Xu Ye also smiled expectantly.

……

Xianzi's strong reaction to the negative news caused many media outlets that received money to reprint the news to rein and hurriedly deleted the relevant news reports.

However, in the end, only a few media outlets publicly apologized according to Xianzi's official blog statement.

At most, the most media outlets simply delete the relevant news. After that, he didn't pay attention to it, obviously just coldly, and did not intend to make a public apology.

Obviously, they still don't think Xianzi's official statement is serious. Or rather, I don't think Xianzi will really take all the multimedia to court.

After all, thankless things are not done by 'normal people'.

Generally speaking. As long as the relevant negative reports are deleted, it will be somewhat unforgiving.

Of course, this is just the idea of those media, who naturally do not understand Yin Xiu's intentions.

In addition, most of those media were forced to delete the false negative news due to Xianzi's tough posture, but they were not happy in their hearts.

So it's obviously hard to get them to make a public statement to apologize.

It's just that the next day, that is, 24 hours after Xianzi's official blog's statement, the law firm entrusted by Xianzi began to check the media one by one according to the information collected before.

With the exception of a handful of companies that have publicly apologized on their websites at the request of Xianzi, the vast majority of the rest have simply deleted the negative news. But no public apology was made.

What's more, several companies even ignored Xianzi's statement at all, and those negative news are still ......

After receiving Yin Xiu's instructions and authorization, the law firm immediately took action and directly sent a lawyer's letter to the media that did not follow Xianzi's request.

Yin Xiu has given clear instructions to the law firm, not to care how much time, energy and money is spent, as long as any of the reprinted media outlets do not make a public apology according to Xianzi's statement, and the few media outlets that initially published the negative news do not compensate, all of them will be sued directly.

As for what this matter will end up like in the end, whether it will cause any turmoil and so on. Yin Xiu didn't care. Xianzi didn't care either.

Even, this incident may not necessarily be beneficial to Xianzi.

Whether it's a person or a product, the important thing is whether it's hot or not. It's not how popular it is, how it's famous.

Xianzi's last lawsuit with Manshi Daily Chemical has greatly improved Xianzi's popularity in China. But it's not on par with the truly famous brands that passers-by are known for.

This turmoil may be able to help Xianzi achieve this, but it is not certain.

As long as Xianzi's popularity has really improved, then there is no need to care too much about what kind of channels and methods it has been promoted.

What's more, relying on large-scale lawsuits to enhance one's own popularity is not a 'black' point. Isn't it much better than those who rely on 'self-blackening', or even deliberately use some vulgar and inferior means to become popular?

With the remarkable effect of Xianzi products, as long as the popularity increases, even if only a small number of consumers try to buy a bottle with a curious attitude and try it back, they will inevitably become loyal customers of Xianzi after feeling the powerful effect of Xianzi products, and even spontaneously use Xianzi products by other people around Amway......

This is difficult to change due to other factors.

Who makes there is no second brand of product on the market that can match the efficacy of Xianzi's beauty pills and scar removal liquid. There are no real 'competitors' at all.

What Xianzi needs to do is to continue to spread out the product and circle the market into his back garden.

Therefore, Xianzi's approach will certainly offend many media, and it is also a lawsuit that is destined to outweigh the losses. It will even pay a huge amount of litigation investment for this.

However, on the bright side, as long as you guide the operation with a little guidance, you may not be able to indirectly benefit from it.

At the very least, don't you have to invest in advertising if you advertise?

Moreover, the discipline of the media...... Is there a discipline in the media?

No matter how much Xianzi has a bad relationship with those media now, as long as Xianzi has 'news'. If it can provide attention, increase traffic, and bring benefits, then the media will never stop reporting news and news about Xianzi because of their bad relationship with Xianzi.

Even if they are in a lawsuit with Xianzi. As long as Xianzi's 'news' is valuable, then they will definitely report and publish it without hesitation......

Although the media can be called the 'uncrowned king', it is also the group with the least discipline and lower limits.

Xianzi and her friendship may be blackened by these media at some point, whether overt or dark, and wearing small shoes will have an impact on the overall image of the company. But if you don't care about these, those media don't have a problem with Xianzi.

The fact that Xianzi sent lawyer's letters to dozens of large and small media outlets at the same time quickly caused an uproar. waves, at least in those entire media circles, are sensational.

It seems that no one has ever sent a lawyer's letter to so many media outlets in such a big way!

Those media didn't expect Xianzi to dare to do this, and they were in an uproar and angry.

How could a self-proclaimed 'uncrowned king' media be in such a situation? Dozens of media outlets, large and small, were sent lawyer's letters by a company at the same time...... Is it really going to have a grudge against so many media?

Does it not have any scruples about the consequences of offending the vast majority of the media at the same time?

Many people can't figure out why Xianzi did this. Obviously, most of the media can be said to be soft, after all, they have deleted the negative news reports about Xianzi.

But Xianzi did it anyway. Seemingly completely reckless tearing face.

In the face of Xianzi's lawyer's letter, many media began to be a little anxious, after all, looking at Xianzi means that they don't plan to let go.

Of course, there are also some media who still don't care at all, and they will fight lawsuits, anyway, this kind of thing is just ridiculous. Maybe you can also use this to increase the popularity and traffic of your own media.

Therefore, some media are not in a hurry at all after receiving Xianzi's lawyer's letter, and can even be said to be looking forward to it.

After all, Xianzi sued so many media outlets at the same time, which in itself is big news!

And the follow-up report will inevitably attract a lot of people's attention and attract a lot of traffic. Therefore, many media outlets are actively reporting on the matter while communicating that their legal departments are preparing to deal with Xianzi's lawsuit.

There are various title parties.

In short, it is still consistent, how to attract the attention of the people.

Even if it's a lawsuit, you can't delay 'news reporting' and attract traffic, and make money, right?

Lawsuits can be fought slowly, but 'news reporting' cannot be stopped......

After the incident was reported by various media outlets, this incident finally made the headlines of many media outlets.

Today's Xianzi can't be considered a small company no matter how you say it. In particular, Xianzi obviously has great development potential, not to mention that after the last lawsuit with Manshi Daily, Xianzi still has some popularity in China.

In addition, Xianzi sued dozens of media at the same time this time, which seems to include more than half of the well-known media in China. It's not an exaggeration to make headlines about such a big event......

For Xianzi, being able to make headlines is something that is unwanted. This is a free advertisement, and many of them are 'advertisements' made by the media that have been sued by Xianzi without paying for Xianzi.

Is there anything more relieving than that?

Even when Yin Xiu sat in his office and saw that most of the media headlines were the news that Xianzi intended to sue dozens of domestic media, he couldn't help but laugh 'hehe'.

Of course, this kind of thing is not something that any company can do. Dare to do it.

Unless you have enough strength and confidence to completely ignore the consequences of completely engaging with those media, and you can refrain from the targeted smears of those media, then doing so is purely an act of self-inflicted death. (To be continued.) )