"You can rest assured that they will promote it ten times a day, and they will also add publicity in the form of text, after all, in the future, the advertising cost will be 30% of them, and they also hope that the ratings can increase." Mushan knows the importance of advertising.

Yun Yi put his mind at ease, there are too many procedures in this show, and the involvement is too big, he can't help but worry about it, and at the same time, the profits involved in it are also terrifying.

"How's the selection of the title brand, sponsors?" Yun Yi asked, he remembered that in his previous life, it seemed that it was the exclusive title sponsorship of the milk merchants, and all the cost of the construction of the venue was paid by them, and a total of more than 100 million yuan was spent, and that sponsorship was extremely successful for both parties.

Mu Shan did shake his head, and finally smiled: "Mr. Yun, do you think you can let Tianyun sponsor it?" ”

Yun Yi was stunned, yes, why don't you look for Tianyun sponsorship, not to mention anything else, Tianyun's retail supermarket, if this brand is done well, how can the profit be not big?

Mu Shan looked at Yun Yi and was stunned, thinking that he had said the wrong thing, and said with a wry smile: "No, let's choose another company, but I'm afraid there are not many people who are willing to give out 10 million." ”

Yun Yi shook his head, looked at Mu Shan, and said, "You just told me how much is the title sponsorship fee?" ”

"Ten million!" Mu Shan repeated.

Yun Yi took a deep breath and said, "Ten million? You don't have a profit budget yet, do you? ”

Mu Shan looked at Yun Yi's appearance, knowing that he was afraid that he was wrong, but he didn't know if it was more or less, and of course they had budgeted for profits.

"The whole event lasted for about half a year, interspersed with five cities, but because it was a public participation, we didn't need to pay a high appearance fee, venue, and equipment to cooperate with TV stations. In addition to Shonan, we also cooperate with TV stations in the other four cities, so our main expenses include the judges' appearance fee, program production arrangement, props, TV station staff salaries, and hotels. Catering and other expenses, the bulk of the advertising nationwide, we have made a detailed budget, it is expected that the whole event should be about 100 million. ”

Yun Yi was a little hairy, stood up and walked back and forth a few times, and finally stopped beside Mu Shan, stared at Mu Shan carefully and asked: "Since you have a budget of 100 million, you only charge 10 million for the title fee, and there are only three titles in total." Brilliant Entertainment and Shonan Satellite TV are the organizers, that is to say, there is only one big head, so there are 90 million, just rely on the advertising revenue? How much can you earn? also scored 30% to Shonan Satellite TV, no wonder you think it's too much, you won't be thinking about losing money to run a show, right? ”

It was the first time that Mu Shan was questioned by Yun Yi so strongly, and he stood up in a daze and came face to face with Yun Yi. Looking at Yun Yi, he was a little puzzled: "If you don't lose money, do you still want to make money?" ”

Yun Yi was stunned. Seeing that Mu Shan was half-fed and not moving, it took a long time to come back to his senses, looked at the time at his watch, and shouted outside: "Li Jing, come in!" ”

Li Jing came in and saw the two bosses standing facing each other, not knowing what was going on, and said, "Mr. Yun." What are the commands? ”

"It's almost noon, you go and prepare lunch for the two of us, I'm going to have a good fight with Mr. Mu!" Yun Yi said in a deep voice.

Li Jing was stunned, and then realized that these two people were not off work, so they ate in the office. Nodding his head, "Yes!" ”

When I walked out, I looked back, and I didn't know what the situation was?

Yun Yi walked to the sofa and took out a cigarette, sat down and said to Mu Shan: "Come and sit here!" ”

Mu Shan now understands that Yun Yi should think that this activity can make money, and the two are fundamentally at odds.

Yun Yi handed him a cigarette, the two lit it, Yun Yi took a puff of cigarette and was silent for a while, he really didn't know that Mu Shan had been doing it with a loss of money.

The two didn't seem to have really talked about this issue, and when they thought of this, they asked, "Mr. Mu, how did you come up with the idea of making a show at a loss?" ”

Mu Shan also thought about it for a while, but he really didn't feel that he had done anything wrong, until he finished smoking a cigarette, and then said: "Mr. Yun, the purpose of our show is to harvest artists, and then make money from artists, right?" And this investment, I think it's still worth it, the packaging cost for us to build an artist is not cheap, this time according to the model we will harvest fifteen artists with a large number of fans, even if we lose some money in the short term, it is completely worth it. I don't think there's anything wrong with that? ”

Yun Yi listened to him quietly, and did not interrupt him, but began to think about whether he was wrong about them ideologically, although he has been saying that it is to cultivate artists, but he has never said that he is losing money to make a show.

After that, the plan I wrote also put forward several profit points, advertising sponsorship, artist tours, commercial performances, and SMS income, which should be profitable.

After a long time, Yun Yi said: "I'm afraid you understand it wrong, this show is indeed to cultivate new talents, but I never said that I would lose money to do it, advertising is part of it, tour commercial performances are part of it, and SMS income is part of it, how can it be a big money project, how can it operate into a loss of money?" ”

Mu Shan also figured out the problem and asked softly, "How do you calculate the estimated advertising cost?" I'm afraid that's where we don't agree. ”

Yun Yi nodded and said in a deep voice: "I expect it to be 100 million this time, and the exclusive sponsor will pay at least 20 million to buy the naming rights, which only includes the advertising of the TV station and the billboard placement of the TV station." And the rest of the national advertising can all be printed with their brand, and the "Sing If You Want to Sing" trademark by them! This is the biggest head, so it is almost equivalent to them out of 100 million. And the rest is our income, SMS revenue and operator sharing, advertising revenue and TV station sharing, commercial performance belongs to us, according to this project, at least the total income will not be less than 300 million! ”

He remembered that in his previous life, the income of Super Girl reached 700 million, but that was when it was more popular, but it was the first period, and it was not only 300 million.

Mu Shan was stunned for a moment, silently picked up Yun Yi's cigarette case, and lit a cigarette again, he didn't know if he was crazy or Yun Zong.

With a sponsorship fee of 100 million, which company can spend so much money to sponsor an entertainment program, he said in a deep voice: "Mr. Yun, I understand what you said, you want to hand over the biggest advertising to the sponsor to advertise by yourself, which is equivalent to the artist of the draft to represent the brand, right?" ”

Yun Yi thought about it, almost this is what it meant, nodded and said: "It can be said that we don't need to put a lot of advertisements at the beginning, such as the audition, it doesn't need to be so grand, and when it comes to the promotion tournament, at that time, we basically signed our brilliance, and then let them do this first endorsement, and the choice is this sponsor, and at the same time, it also promotes the overwhelming publicity of the promotion tournament, the ratings will naturally increase, and the natural sales of the merchant's products will also increase, which is a good thing, There may not be no merchants willing to pay. ”

Mu Shan thought about it carefully, but still didn't think that the merchant was willing to spend so much money, shook his head and said: "Even if this is the case, whether the sponsorship of 20 million yuan will be sold or not, let's not talk about it first?" How can we guarantee that they will spend this subsequent money for us? ”

"Can't it be specified in the contract?" Yun Yi frowned and asked.

Mu Shan shook his head and said: "No way, without the premise of ratings, if they have no confidence, no one will do this wrong!" ”

Yun Yi was silent, he understood that he was wrong, the fault was that he was confident, others would not be the same as him, no wonder Mu Shan would consider the possibility of losing money!

Li Jing knocked on the door and came in and handed over lunch!

The two finished eating in the office, during which Yun Yi did not speak, and kept recalling how the show made money in his previous life, and how the later investment made advertisers.

Until the meal was finished, Mu Shan didn't bother Yun Yi, in fact, he admired Yun Yi's idea very much, this way is indeed possible with confidence.

And it is true that you can make money, and being able to think of these is enough to show that the pattern of Yun Zong is much larger than theirs.

Li Jing packed up the dinner plate and went out, Yun Yi finally spoke: "That's it, sponsor, I'll go to Tianyun to talk about it, in fact, Tianyun is not the most suitable, our show is mainly aimed at young audiences, but I don't know Tianyun very well, he also has a lot of companies, let me ask!" ”

Mu Shan thought that Yun Yi was embarrassed, and comforted him softly: "Mr. Yun, you don't have to be reluctant, even if this show really loses money, it will definitely not lose much, and the follow-up income is important to us." ”

Yun Yi smiled bitterly and shook his head, if such a show loses money in his hands, what face do he have to entertain?

"Forget it, you don't care about this, submit the show for review as soon as possible, and then start looking for judges immediately, count Mu Lin as one, and then arrange the rest of the process as soon as possible, this show should start as soon as possible, and the promotion competition should be the most suitable for the summer vacation."

Mu Sugi nodded in understanding and left the office. But today I was also inspired, and I went back to find the planner again and started the meeting.

Re-study the possible profit points, and what Mr. Yun said just now that the profit that may reach 300 million is something that he didn't understand.

And Yun Yi began to write a plan, if he wants to convince Tianyun, I am afraid he still has to come up with a plan, otherwise his father will definitely not pay attention to him.

It wasn't until I got off work in the afternoon that I wrote a plan that I thought was very reasonable, and I stretched out my arms, and I was indeed a little tired in the afternoon.

Looking at the contract left by Mu Shan on the table, he finally knew that there were still many smart people in the world, and he felt that he had taken a great advantage, but in Shonantai's opinion, I am afraid he didn't think so.

He was affected by the example of the past, if he didn't already know that this show would be very successful, he wouldn't dare to boast that he would make money. (To be continued......)

PS: I have a cold, I cough badly at night, and my sleep time is extended, so I can't update it regularly, sorry!