Yun Yi looked at him with a little excitement, but he didn't give him the response he wanted, his eyes didn't even look forward to it, but said in a flat voice: "Oh, the profit you said is advertising revenue!" ”

Yun Yi's tone was very indifferent, so indifferent that it seemed that this was a trivial matter that could be ignored at any time, which made Wu Jianming slightly stunned, and then the smile on his face gradually disappeared.

Yun Yi's not eager attitude made him a little suspicious, but he didn't take it too seriously, and said softly: "Well, even if the chat software is not profitable, we must expand the channel, and advertising revenue will become our main income, I came here today to introduce you to our operation process." ”

Although Yun Yi's face was still flat, he didn't refuse, but nodded lightly and said, "Okay, you can talk about it!" ”

Wu Jianming breathed a sigh of relief, although Yun Yi did not show great expectation, but he was willing to listen to the explanation that he still agreed, he thought that he had thought of the reason for Yun Yi's gesture, his eyes flashed slightly, and a smile appeared on the corner of his mouth, and he began to confidently introduce the operation of the penguin: "When I was a penguin, I was actually going to do it as a paid chat mode......

Yun Yi leaned back slightly, leaned his back against the back of the sofa, and listened to his description quietly, but his face did not change at all, because all this had been expected by him.

When Wu Jianming founded Penguin, his idea was actually to do a paid chat business, but there were already two in China at that time.

Among them, the users of the white pigeon have even exceeded 3 million, and it is too late for them to enter this industry at that time.

Lack of funding. In the absence of promotion, it can only be a joke to compete with the white pigeon. What's more, it's not just their family who wants to come in, there will be more people coming in later.

After carefully estimating the prospects. The answer they get is frustrating, but most of them are ready to do this when they return home, and they are really unwilling to give up.

He began to meditate, put down his inherent thinking and began to study other possibilities in this industry, although he did not find a way to make a profit, but it made her see the root of this industry, the user group, as long as there are users, there are other possibilities.

How to have users. Wu Jianming put forward a bold suggestion, do the project for free, only free can attract popularity as quickly as possible.

However, this was a joke at the time, and basically no one agreed to it, because even if the chat app didn't charge anything, there was no profit point.

But there are always smart people, and some people in the team have thought of a way, yes, and that is to make money from advertising revenue.

This was at a time when the Internet had not yet developed and there were only a few million users in China. Internet advertising is actually still a bit nonsense, but they all believe in the future of the Internet, and this plan has been established.

They began to hang the software in the software park for free, allowing users to download and register. To attract users in a free way, I have to say that they are on the right track.

Because of this step, they began to harvest users. In the case of lack of capital promotion, it has still become one of the few companies in China that has not fallen.

At that time, this was just the concept in business. Expectations are actually not clear and uncertain. But in later developments, they gradually clarified and refined this idea, and came up with a way to attract clicks through pop-up ads on the login screen, which also gave the company a clear way forward.

They saw the prospect and began to look for investment, although it was not easy, but finally there was the first acquisition, bidding 800,000 to buy the entire company.

Wu Jianming finally rejected this first acquisition because he firmly believed that his plan was more than just this price!

But the result was the decision to exchange for more than 30 million yuan of Yunyi's less than half of the equity, which made him even more convinced that his direction was correct, because Yunyi Ken must have taken a fancy to their profits by spending so much money, and the capitalists have no charity.

With this money, their development has significantly accelerated, and now they have a user base of five million, and the once boss white pigeon has begun to shrink because of their actions. Now that they can no longer compete, the penguins have come to the leading position in the country.

In this case, profitability has become a topic that cannot be ignored at this time, not only because they think the time has come, but more importantly, they seem to be making great strides, but they have been in a state of losing money, and they still need a lot of money to develop.

With the continuous increase of technical personnel and the expansion of the company's scale, the daily consumption is also increasing, and the money on the account is getting less and less, but the pace of the penguin has not stopped.

Where does the money come from? If they don't make a profit, they can only continue to raise money, they have no choice!

But another round of financing means that he has given up the company he created to Yunyi, and he has always maintained control over the company, not just the desire for power. Hopefully, because of Yunyi's investment, he understands that if he has more equity now, he will gain tens of millions of times in the future.

So he chose to start making a profit without hesitation, and he came over today to talk to Yunyi about the advertising operation model, Yunyi itself is a collaborator, and such a major event as profitability needs to be notified.

is also because Yunyi once mentioned some important opinions in the design of penguins, which made him think that Yunyi is knowledgeable.

"We believe that the advertising market is promising, and with a growing user base, advertisers will be willing to leave the promotion to us, and we will be able to bring them better advertising results." Wu Jianming finally concluded.

For the first time, he completely presented the development model of penguins in front of Yunyi and Kang Ye, and after confidently introducing it, he looked at Yun Yi and Kang Ye.

After listening to this, Kang Ye obviously agreed with the penguin's point of view, nodded at Wu Jianming and said: "Although the charging model is monotonous, it is indeed feasible!" ”

Wu Jianming smiled and nodded, he was naturally happy to be approved, but after looking at Yun Yi, his face was slightly suffocated, because Yun Yi's attitude was still so calm.

Kang Ye also looked at Yun Yi, only to see Yun Yi bowing his head slightly, as if he was thinking about something, but from the expression he could see, he was definitely not happy.

The smile on Wu Jianming's face gradually disappeared, and he coughed lightly and said to Yun Yi: "What does Mr. Yun think?" ”

Yun Yi raised his head and looked at Wu Jianming as if he had just come back to his senses, and was slightly silent before nodding lightly and said, "It's good!" ”

Call!

Wu Jianming sighed lightly, although he thought that Yun Yi was pretending, but he still relaxed a little when he admitted it himself: "Then do you have any suggestions?" ”

Yun Yi was not polite, and quickly nodded: "It is recommended not to talk about it first, I just have a few questions, and I want to ask Mr. Wu." ”

"You say!" Wu Jianming immediately said that he was not afraid of Yun Yi asking questions, he was ready.

"First, now that there are five million users, are there 100,000 actual online users?" Yun Yi asked softly.

Wu Jianming knew that Yun Yi was knowledgeable, and he was also prepared, and said in a deep voice: At present, the average number of people online at the same time in thirty days has exceeded 200,000! ”

The number of 200,000 online users has reached almost one-twentieth, excluding one person with multiple accounts, dead numbers, and a small number of online users, this data is indeed not low.

Yunyi nodded and said: "Second, you are doing pop-up ads, you can put a few pictures in an interface, and a click is a dime, even if it is a million clicks a day, it is 100,000 yuan, three million a month, do you think it can support the development of penguins?" ”

"It's really not much now, but with the growth of the user base, our profits will continue to grow, and it is not impossible for the revenue to exceed 100 million when there are tens of millions of users online at the same time in the future!" Wu Jianming is obviously optimistic.

Yunyi still didn't comment, but chuckled and continued to ask: "Third, if peers join this operating model, how can you ensure the rapid growth of users?" Always on top? ”

"This requires us to continue to promote, we are one step ahead of them, and we will always be at the forefront when our promotion is uninterrupted." Wu Jianming is not afraid of competition, and the Internet is insurmountable if it is one step faster.

"Fourth, you promote to 5 million users, spend 30 million, the future research and development will continue to follow-up, advertising costs will continue to grow, if you promote to more than 100 million users, how much do you need to spend? Can advertising spend really keep you growing at the speed you're getting now? You also said that one step at a time, one step at a time, if someone invests in another company and gives them 100% support, how do you think it will be compared to the penguin that slows down? Yun Yi still asked lightly.

Wu Jianming watched Yun Yi's pupils dilate suddenly, and he didn't dare to speak out for a while, he knew the truth of what Yun Yi said, and everything he said was identified as the speed he had been leading.

If someone has the funds for large-scale development, and they are a little slower as a result......

The room was silent, Wu Jianming lowered his head and thought carefully, and Yun Yi did not urge, and Kang Ye on the side did not say much.

But at this time, Kang Ye suddenly asked, "Mr. Yun, do you mean that this road will not work?" ”

Wu Jianming raised his head and looked at Yun Yi, who smiled slightly: "It's not that it doesn't work, but it doesn't work now, if there are really tens of millions of users online at the same time, then the income is indeed considerable." But for now, the five million user penguins have begun to be satisfied and have begun to slow down, so my investment of 30 million is obviously not worth it. Because according to their way of making money, it may take two years, or three years, to be able to barely give me a return, and then they will eat in this market with many companies, and then how much income can I earn? It's better to invest in it. (To be continued.) )