October 20, 2016.

Chinese.

CCTV Children's Channel, at half past seven in the evening, the animation of "Journey to the West" premiered, with two episodes a day.

On the same day, Mango Channel, at 7:45 p.m., the TV series "New Warring States" premiered, also with two episodes a day.

Although there are differences in the start time, most of the time is actually overlapped, so it can be said that they are competing with each other for ratings, which is rarely the case in previous years.

When a blockbuster TV series premieres, it often avoids those strong competitors, just like "New Warring States" avoids "Bright Sword", or actively avoids it, or negotiates, no matter how bad it is, it will try to choose to broadcast it at different times of the day to avoid competing with each other for ratings, resulting in a lose-lose situation for both sides.

Both sides avoid each other, which is good for each other and good for both in terms of benefits.

But this time, "Journey to the West" and "New Warring States" are on the bar, because Ye Yu and Star Entertainment are hostile.

First, there are various personal contradictions and conflicts between Ye Yu and Star Entertainment, which have long been entangled and basically difficult to resolve.

Second, this is actually a commercial conflict.

The rise and rise of Yuye Company in the entertainment industry will inevitably be accompanied by the sacrifice of other vested interests.

The current situation is that Tianya Entertainment, Dynasty Entertainment and Yuye Company, among the three giants, have reached a tacit understanding, and the Yuye Company will snatch the cake that originally belonged to Star Entertainment, so as to exchange for the future cooperative relationship with Yuye Company.

In other words, Yuye traded future cooperation for their inaction.

After all, it is obviously much easier and wiser to face only one company of Star Entertainment than to face the joint defense of the Big Three.

This is different from the book publishing industry and the animation industry, in these two circles, to put it to the extreme. What Yuye Company needs to solve is actually the problem of the channel provider, and other problems, even if Ye Yu is alone, he can solve it alone-because as long as he writes excellent works. In these two circles, the most important resource is the creator, but at the extreme, Ye Yu can do this alone.

But in the entertainment industry. In many cases, for example, making TV series and movies requires all kinds of talents and resources, and at the same time, it is a fool's thing to do in the face of the three giants who control almost the entire Chinese entertainment industry.

Now Yuye Company is adopting a strategy of long-distance and close-range attack.

Therefore, "Journey to the West" and "New Warring States" are obviously fighting.

That night, the ratings were counted.

The average rating of "Journey to the West" is 2.21%, and the highest rating is 3.12%, and the ratings have been declining almost throughout the broadcast.

The average rating of "New Warring States" is 5.22%. The highest rating was 6.13%, and the ratings were relatively stable throughout the broadcast.

It stands to reason that no matter how you look at it, this is the rhythm of "New Warring States" completely killing "Journey to the West", but neither Star Entertainment nor the media dare to make assertions.

On this night, among the viewers who watched "Journey to the West", who were those who came specifically for it?

They are all Ye Yu's anime fans!

But "Journey to the West" was not filmed for them. At least not particularly suitable for them, which is why the ratings have been declining during the broadcast.

And it is suitable for children who watch the animation of "Journey to the West". I'm afraid that there are only a few people who see "Journey to the West" today, and among all the different age groups, children are probably the easiest to conform to, and when they see other children have a certain toy, they will also want to see what cartoons other children are watching. They will also want to see that in this regard, adults cannot be compared, adults are not so easily influenced by their surroundings, but children will.

plus the birth of the novel "Journey to the West......

Therefore. This first-day ratings of "Journey to the West" are not of great significance.

And what about "New Sengoku"?

The average rating on the first day was 5.22%, and the highest rating was 6.13%.

As long as the TV series is good-looking, can retain existing audiences, and attract new audiences, there is every hope to catch up with and surpass the "average rating of 5.8%, the highest rating of 7.05%" after the broadcast of "Bright Sword"!

But the ratings of "New Warring States" are also a bit problematic.

Because it is the old version of the "Warring States" TV series that has been remade again after 24 years, it naturally attracts many fans of the old TV series, and the ratings on the first day are a bit inflated.

However, no matter how it changes in the next few days, after such a first-day ratings are compared, there is no need to think about what action Star Entertainment should take.

Li Yangfeng waved his hand - propaganda and momentum!

It can not only boost your own morale, expand the influence and popularity of "New Warring States", but also suppress "Journey to the West", which is simply killing two birds with one stone.

"On the first day, "Journey to the West" is only half of "New Warring States", which can be said to be one in the sky and one underground, and the gap is far away. "Journey to the West" wants to defeat "New Warring States" and win this year's championship, which is simply wishful thinking. ”

"The first-day ratings of "Journey to the West" also want to compete for this year's ratings championship? It's funny. ”

"The ratings of "New Warring States" on the first day were 5.22% on the first day, with an average rating of 5.22% and a maximum rating of 6.13%.

"The ratings of "Journey to the West" are far inferior to "Amorous Swordsman Ruthless Sword", and it is obvious that the champion does not belong to Yuye."

……

For a while, many media in the entertainment industry continued to sing "Journey to the West" and touted "New Warring States", and a large number of water armies poured in to help.

But this time is different.

The difference is that many authoritative comprehensive media, as well as entertainment media that are not affected by Star Entertainment, are mostly conservative, and only objectively report the first-day ratings of "Journey to the West" and "New Warring States", but they are vague about the future trend of "Journey to the West" ratings.

It's just that even if it is just an objective report on the ratings, the average rating of "Journey to the West" is 2.21%, and the highest rating is 3.12%, which is really not good......

In the surging undercurrent, neither Ye Yu nor Yuye Company made any statements or opinions.

Time continues, "Journey to the West" continues, and "New Warring States" continues......

The next day.

"Journey to the West" has an average rating of 2.83% and a maximum rating of 3.67%.

The average rating of "New Warring States" is 4.96%, and the highest rating is 5.85%.

I have to say that the ratings of "Journey to the West" on the second day scared Star Entertainment and the media a big surprise.

For a while, many people felt that "Journey to the West" might have to catch up and kill it.

- (To be continued.) )