In other words, this is the first time Zheng Xiao has received such a grand invitation from Liu Ruyan.

Of course, Zheng Xiao came as promised.

Guangsha Group built a 46-storey glass curtain wall tower on West Street two years ago, called "Guangsha Enterprise Center".

The top six floors of the building are the corporate headquarters of the Guangsha Group.

The lower 40 floors are for rent.

As soon as it opened, the "Guangsha Enterprise Center" became a landmark building on West Street, and many well-known enterprises have chosen to settle in.

Zheng Xiao drove the Mercedes-Benz S600 that Ren Siyan gave him and soon arrived at the outer square of the Guangsha Enterprise Center.

After parking the car, he took the elevator up to the 41st floor and down. Because the external elevator cannot directly lead to the office of Guangsha Group, it is still necessary to register on the 41st floor before you can take the internal elevator upstairs.

Zheng Xiao had already made an appointment, and after talking to the security guard, he took the internal elevator to the door of the chairman's office on the 46th floor.

As soon as the elevator door opened, he saw Liu Ruyan standing there with a smile.

She wore a rose gray OL skirt, and her long hair was coiled into a bun, revealing a clear and smooth forehead, which was very bright and moving.

"Zheng Xiao is good!"

"Sister Ruyan is good!"

The two shook hands and said hello, and Liu Ruyan invited Zheng Xiao into her office.

Liu Ruyan's office is very large, with seventy or eighty square meters, simple and generous furnishings, delicate and pleasing to the eye, and full of feminine delicacy and warmth.

Take a seat on the couch.

A female secretary brought tea.

"Sister Ruyan, call me this time, is there anything wrong?" Zheng Xiao asked with a smile.

"My sister called you this time and wanted to consult you about something, is that okay?" Liu Ruyan said.

"Sister Ruyan, please speak." Zheng Xiao said with a smile.

"Zheng Xiao, what do you think of the current situation of our Guangsha? Can you tell us about your feelings? Liu Ruyan said with a smile.

It seems that Liu Ruyan is now encountering some decision-making problems. Zheng Xiao thought about it, and said in a deep voice: "The development status of Guangsha is still quite good, and several real estate projects you have developed have a very good reputation in the city, especially Wangjing Garden, but also because of the beautiful garden design favored by the upper class people in this province, with such a good reputation, it can help your company get better development opportunities, and in the next five years, Guangsha will not have too many problems, and will continue to develop rapidly!" ”

From today in 06 to the beginning of 2012, Guangsha has been smooth sailing.

Because of Liu Ruyan's delicate and steady management, they have hardly encountered the problems of capital chain rupture faced by many real estate companies, such as bank loan crisis or construction quality crisis.

However, Zheng Xiao knows that since 12 years, the development of Guangsha has been going downhill.

The reason is that Liu Ruyan's courage is not enough, and the development speed of Guangsha is still not fast enough, and they have been greatly affected by the joint impact of foreign real estate giants and commercial real estate.

In fact, since entering 2010, it has been difficult for Guangsha to acquire land in Xijing.

The scarcity of land reserves has made the number of buildings in Guangsha less and less.

As a reborn person, Zheng Xiao has a deep understanding of the development of Guangsha in the next few years.

Liu Ruyan keenly grasped Zheng Xiao's last sentence: "So, will we have development problems in five years?" ”

Zheng Xiao nodded: "Yes, Sister Ruyan!" ”

"Can you break it down for me?" The expression on Liu Ruyan's face became solemn.

"Okay! Sister Yan, what is your company's current land reserve? Zheng Xiao asked.

Land reserve can be said to be the lifeblood of a real estate company, if you can't get land, how can you develop new real estate?

"Our company's land reserve is relatively small, and we generally develop it as soon as we get the land, so as to reduce unnecessary capital occupation and reduce the pressure on the capital chain." Liu Ruyan said.

"Sister Ruyan, I didn't say you, you are too conservative!" Zheng Xiao said, "Your company's cash flow should still be relatively abundant now, right?" ”

"Yes, our cash flow is still relatively abundant." Liu Ruyan nodded.

"My first construction is: take as much land as possible, take good land, housing prices are rising so fast, land prices are also going to soar! There are benefits to storing more land! Zheng Xiao said.

"However, the price of land has risen now, one price a day, more than double the price before!" Liu Ruyan said with annoyance, "I regret it now, if I bought more land two years ago, I could save at least hundreds of millions of dollars in land purchase funds!" ”

"The current land price is not high enough! It will continue to rise rapidly in the next few years, so Sister Ruyan must seize the opportunity! If you don't buy it now, it is estimated that the land price will be higher later! Zheng Xiao said.

Liu Ruyan groaned for a moment, frowning and thinking, her character is indeed a little cautious.

"My second construction is: in the future development of Guangsha, we should learn from Wanda, strive for excellence, and develop commercial real estate! If the commercial real estate development is successful, it will bring more and greater benefits to the enterprise! Zheng Xiao saw Liu Ruyan pondering, and then said.

Wanda only started playing commercial complex real estate in 2002.

It can be said that at that time, the vast majority of real estate developers did not like to play and did not want to play commercial real estate, because commercial real estate was too complicated, the return on investment was slow, the capital occupation was too large, and it was more likely to cause problems.

In fact, Wanda's initial commercial real estate operation failed for two or three years in a row, and only then did it gradually begin to formalize.

In 2006, Wanda Plaza only had a little bit of a look.

But it is far from becoming a model for Chinese real estate.

Moreover, Wanda Plaza has only just been developed to the second generation, and it is far from being as mature as the third and fourth generations in later generations.

If Liu Ruyan can listen to her own construction and develop commercial real estate, she can directly tell her one by one about the problems Wanda has encountered and the stones she has touched.

Zheng Xiao herself doesn't want to play real estate, one is that real estate, especially commercial real estate, involves too much people's energy, and the other is that playing real estate requires relationships with all parties, which is annoying to think about.

He felt that he was still honest and playing his own entertainment.

Therefore, Zheng Xiao will tell Liu Ruyan everything and mention such a proposal for her.

"Commercial real estate? It doesn't seem to be good now. Liu Ruyan said.

"Sister Ruyan, what I built yì you are not doing is a simple commercial real estate, but a complex in the center of the city! The development of such a commercial real estate can directly radiate the surrounding 20 kilometers and form a regional commercial landmark in a city, the city complex includes large supermarkets, large department stores, large flagship stores of world and domestic well-known brands, cinemas, KTVs, food centers, video game cities, etc., eating, drinking and playing in one stop to solve the ......"

Zheng Xiao began to talk about the meaning of the urban center complex. Liu Ruyan's eyes gradually brightened. (To be continued.) )