Walking out of the hotel, Jin Qiu and I walked side by side, but our pace was not fast, because it was rare to encounter a moonlit starry night, and the gusts of wind were full of spring warmth, which made people yearn for the summer when they could drink beer and eat barbecue, and I seemed to have lived in the winter for too long, so that my body and soul were a little stiff recently.

Jin Qiu was not in a hurry to drive, she took out a lady's cigarette and lit it for herself, and then leaned against the car door and smoked, I was thinking about the coffee shop, I had already suffered from the problem of customer stickiness was not enough, so I was thinking about whether there were any activities that could increase customer loyalty, and whether the previous business strategy needed to be pushed all to rebuild?

"What do you think?"

"The thing that the coffee shop business ......"

Jin Qiu analyzed very directly: "Your coffee shop is terminally ill!" First of all, the business district on Tulip Road is very small, basically customers who have needs, how much have been consumed in your coffee shop, and now they don't go to consume, which proves that the coffee shop has been outdated, and Tulip Road belongs to a relatively partial block, the mobility of personnel is relatively small, the market vitality is lacking, all your marketing activities can only be done around these old customers, since they already feel that your coffee shop can not meet their needs, it is difficult to accept again, I think this is much more difficult than developing new customers, But you don't have any new customers to develop! ”

Jin Qiu's analysis hit the nail on the head, but I still don't want to give up in my heart, I always think of the pictures of myself and Chen Yi going in and out of this coffee shop in those years; When you are tired, drink a bottle of beer there and sit for a while, and you will feel very comfortable; and the handwriting that Xiao Ai left on the glass window, I can now memorize it...... Therefore, I stubbornly believe that there must be no "mood coffee shop" in this alley.

Originally, I wanted to borrow some money from Jin Qiu to maintain the operation of the coffee shop, but her resolute unsupportive attitude still made me kill the idea of borrowing money, and I could only tell myself: there is no endless road, and it will be good if you boil it again.

……

In the movie theater, Jin Qiu and I sat in the back position, because it was an evening movie, so there were not many people, Jin Qiu and I watched the movie and chatted at the same time.

The way I eat popcorn is different from Jin Qiu, she eats one by one, I grabbed one by one, and soon let a tube of popcorn bottom, Jin Qiu glanced at me, knocked off my hand, and said dissatisfiedly: "Take your paws away, you eat like this!" ”

I ignored it, pretending to look back, and Jin Qiu also subconsciously turned around with me, and I took the opportunity to grab a large handful, and then stuffed it into my mouth. Jin Qiu was angry and scolded: "Jiang Qiao, if you want to be shameless, just like you, you are embarrassed to invite me to eat!" Who ate it? ”

I replied with a hippie smile: "You are the most beautiful proprietress in Nanjing, an outstanding young entrepreneur, are you embarrassed to deal with my unemployed vagrants?" …… Or is it for a popcorn, are you really not afraid of price drops? ”

Jin Qiu looked at me with a look that hated to put the popcorn bucket on my head......

At this time, a couple sitting in the front row of us were kissing selflessly, I thought about it, and said to Jin Qiu comfortingly: "Don't be angry with your buddy, I'll get you another tube, you eat slowly." ”

As I spoke, I bent my waist, and then unconsciously took the popcorn that the couple in the front row had not touched yet, then straightened my clothes, sat back beside Jin Qiu casually, and handed her the stolen popcorn......

Jin Qiu lowered his voice and said, "Is it really good for you to do this?" ”

I replied with an exaggerated expression: "I am collecting some fines from them on behalf of justice, and the teacher is famous, why is it not good?" …… Tell me, the cinema is a place of public morality, but what are they doing? The woman was still kissing and panting, and the audience behind her stopped watching the movie? ”

Jin Qiu looked at me with a smile and a smile, and only replied after a while: "What you said is so reasonable, if I don't eat it, it seems that I have no sense of justice!" ”

I cocked Erlang's legs, didn't look at Jin Qiu, and then said seriously: "Eat, if you don't eat, I'll get it again...... Anyway, there is no shortage of people in the world who have no public morality, and if I work hard, I should contribute to a harmonious society! ”

Jin Qiu ignored my nonsense, and then hugged the stolen popcorn and ate it, I leaned into her ear again, and whispered, "Follow me, do you feel like a male and female thief?" ”

Jin Qiu was annoyed by me and still didn't pay attention to me, so I grabbed a large handful of popcorn from the bucket while she was not paying attention, and then stuffed it into my mouth, and at this time, the couple who kissed affectionately in front finally found that their popcorn was gone, so they looked back at me and Jin Qiu......

Jin Qiu's psychological essence is excellent, and I am not bad, the two of them are eating in a calm posture while watching a somewhat boring movie, as if the world has nothing to do with us Movies have nothing to do with us, and their suspicions have nothing to do with us!

……

After watching the evening movie, it was already half past eleven in the middle of the night. In my memory, it's been a long time since I've been in the heart of the city at such a late hour, except in the summer. I was amazed that even at this moment of transition between today and tomorrow, the city was still so shiny and so seductive, and I saw many couples who came out with us or walked to the parking lot, or waited for taxis on the side of the road, and there were also a few couples who were in deep love, and in the blink of an eye, they plunged into the hostel and hotel opposite the cinema, about to enjoy the ** that the night brings.

I hadn't smoked that night, and I finally lit myself a cigarette. At this moment, I have regrets in my heart, I had such a short love with Chen Yi, but we haven't even watched a movie together, is this a regret in that love?

I shook my head in self-denial, there is no such thing as regret in this world, it's just that the changes are too fast, and we don't have time to change and adapt.

Jin Qiu drove her own car, she signaled to send me back, but I refused, I still like to walk alone in the dead of night, and loneliness and silence are the gifts given to me by the night, I will feel that those who have been far away are still around, they accompany me to laugh and laugh, accompany me to look down on the world......

I suddenly wanted to write an anonymous letter to Xiao Ai in Taipei, but I didn't know her current address, just like the subway that I had to do every day, but I missed 2 minutes when I needed it most, this feeling is really sad!

……

The next day, the coffee shop was still deserted, and I was alone in the ......

Because there were only two guests who visited, I was a little bored, so I wrote and drew a picture on the paper, and then drew a sunflower for a while, and then drew a tulip next to the sunflower, and then more flowers were presented on the original blank paper, although I dare not say that it was lifelike, but there was also a look.

The door of the coffee shop was pushed open, and it was Yu Xin, I was suddenly shocked, and I couldn't wait to ask her: "I asked you to introduce friends to perform here, how did you do?" ”

Yu Xin stood by the bar, looked around and replied, "The business of the coffee shop is like this now?!" ”

"Well, the departure of the store manager has too much impact on the coffee shop, and I can't adjust the coffee myself, so the customers who are sassy don't come much!"

"Brother Jiangqiao, don't be angry if I say a word...... With the way the coffee shop is now, it's useless to find some people to create an atmosphere, you know, the show is just the icing on the cake, and it can't be a blessing. ”

"I have other ideas, take your time."

Yu Xin nodded and replied, "I contacted some former classmates, and they are willing to come and play occasionally, free of charge, and bring their own musical instruments...... But you're missing a piano here, right? It's not something you can carry around! ”

"I'll buy it."

"A piano with a little grade costs tens of thousands!"

I replied resolutely: "The money that should be spent, must be spent." ”

"Okay."

I mixed a cup of fancy coffee for Yu Xin and asked her to try my craft, and then chatted with her again, and she said to me: "By the way, Brother Jiangqiao, did she take away those things I sent to Xiao Ai last time?" ”

"No, she said no, she stayed with me."

"Oh, that's great, I've liked her watch for a long time, you can sell it to me."

"If you like it, I'll give it to you."

Yu Xin replied with a serious expression: "Brother Jiangqiao, do you think I am a woman who likes to take advantage of small advantages?" ”

"I think you're a pretty independent girl."

"You're right to think so." Yu Xin said and took out 10,000 yuan from her bag, then put it in front of me and said: "I got a little cheap, 10,000 yuan to buy this watch, I know that Xiao Ai has not worn it a few times since he bought it, it is the same as new." ”

I asked her with a puzzled question, "Do you have so much cash with you, or did you have a premeditated plan to buy this watch?" …… No, you don't know if Xiao Ai took these things! ”

"You think too much, this 10,000 yuan is the performance fee that I just settled with a performance company, and I know that Xiao Ai's things are left to you, so I happened to buy it in a hurry...... Hehe, does this mean that this watch is destined to belong to me? ”

I looked at Yu Xin and replied for a while: "No, I always feel that a pie fell from the sky, and it fell on me inexplicably, I am really short of money now, I am sure that you are sending charcoal in the snow!" ”

Yu Xin smiled and said, "Then you can keep it and give me the watch tomorrow." ”

I nodded, and then accepted Yu Xin's 10,000 yuan. I never thought that even though it would be difficult for Xiao Ai to cross paths again in this life, she still helped me in this incredible way, which made me feel that she had never gone far......

I finally asked Yu Xin, "Has Xiao Ai contacted you since he went to Taiwan?" ”

"I asked you this question two days ago, and now you're asking me the other way?"

"What if she contacted you yesterday? There's a time lag in between! ”

"How can there be so many ifs, I really sent several messages to her WeChat, but she never replied, so I guess she doesn't need that WeChat anymore........." Speaking of this, Yu Xin smiled and asked again: "You sue me, do you miss her?" ”

"I didn't think about it in particular, I just wanted to write a letter to her."

"If you want to write, you can write it......"

"But where am I going to send it?"

"Keep it for now, and when she contacts you one day and gives you the address, you send it to her together."

I sighed: "Alas! In the past, there were no airplanes, but cars and horses were free, and people relied on letters to communicate with each other. You know, in the past, after people basically had a home, they no longer wandered around, which is like people now, what is Nanjing, Taipei or something, very uncertain! …… So that others don't know where to send a letter. ”

Yu Xin glanced at me and said, "Who are you alluding to?" ”

"I'm not alluding to it, I'm referring to it in general."

Yu Xin gave me another roll of the eyes, and then said to me, "You are just idle...... I don't have time for you, I'll come to you tomorrow night to get your watch. ”

I answered, Yu Xin left the coffee shop, so I found a blank piece of paper from the drawer of the bar, and began to write a letter to Xiao Ai, but after thinking about it for a long time, I didn't know what to write, and then I felt that I shouldn't do it, because I was not as lonely as I imagined, so I didn't need this letter to pass the time.

I focused my attention on the operation of the store, and I was able to breathe because of the 10,000 yuan given by Yu Xin, and when I edited a WeChat event, I came to the only two customers and said, "Both, can you help me forward this WeChat?" As long as the number of likes under this WeChat exceeds 50 after it is sent, our store can give a set of coffee utensils for free...... Of course, the main purpose is to ask for your help, because the coffee shop has been doing a bad business lately, and this kind of publicity is needed. ”

One of the guests smiled and said, "You're looking for us, many of our friends are coffee lovers, and they will talk about coffee culture when they have nothing to do...... But boss, I also have to make a little comment, since the original manager of your coffee shop is gone, the taste of this coffee is really not complimentary, if this event is up, but there is no good barista to support it, it will be a pity! …… As far as I know, there is really no coffee shop in Nanjing that has a particularly good coffee culture, which is a good business direction, what do you think? ”

I pondered for a moment, and finally replied very sincerely: "Yes, this is a good business direction, but about coffee culture, my own accumulation is not enough, I need to enrich myself first, respect coffee culture, understand coffee culture, in order to create a professional communication platform for coffee culture lovers!" ”

That's what it means...... As consumers, we need such a platform very much, you add us on WeChat, and then send us the advertising information, and we will forward it for you. ”

"Thank you so much!"

The customer smiled and replied: "Boss, you don't have to be too polite to us, we also have a lot of affection for this coffee shop, we have been spending here for more than two years, and we have always liked the tranquility here...... With its unique location, it's easy to create a coffee shop with a soul, so don't rush and take your time...... Business will be fine. ”

I thanked the two customers and went back to the bar and took out the 10,000 yuan from the cash register.

Xiao Ai is like my lucky star! This 10,000 yuan will be used to buy a batch of more professional coffee equipment, and then give back to those customers who like coffee culture. Years of planning experience gave me a strong hunch that if I could do a good job of marketing to these specific coffee culture lovers, the coffee shop would definitely come back to life!

My blood is boiling, because after I have been confused for so long, I finally have a clear business idea!